
Hana Jech
Event specialist

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About me
Senior PR & Marketing Consultant | Linkedin Trainer ▶ @vinarstvifucik | @divino | @hotelryzlink
Education

Gymnazium L.Saru
1996 - 2004
Ekonomická univerzita v Bratislave
2009 - 2012Doctor of Philosophy (Ph.D.) Strategic managementFocus on intangible strategic assets as a main source of sustainable competitive advantage.Corporate culture - Leadership - Communication - Tacit knowledge - Strategic HR management- Talent management

Ekonomická univerzita v Bratislave
2004 - 2009Master's degree Human Resources Management/Personnel Administration, General
Marketing Week Mini MBA with Mark Ritson
2019 - 2019Mini MBA Marketing C
Nottingham Trent University
2011 - 2011Nottingham BusinessSchool (half year program in MSc Management - studyexchange program with the focus on Strategic management)
Experience

ArtActive events
Aug 2010 - Oct 2011Event specialistaccount management | event preparation and execution | budgeting | coordination of various operations | lead promotional activities for the event | supervising staff | analysing the event’s success and making reports |ATL & BTL activities

Bartosik Svaby
Jan 2013 - Feb 2016Marketing Specialist and Business Developermarketing communications | content for online and prints | email campaigning | A/B testing | website | overseeing of rebranding process | brand building activities | business development | generating new leads | market research | pitching legal services | build client relations | maintaining relationships with existing clients | coordinate marketing and networking events | sponsorship activities | internal communication

KPMG in Slovakia
Mar 2016 - May 2018Marketing Communications Specialistmanaging and optimising employer branding & The Stratup Studio campaigns | running the company's social media accounts on a day to day basis | reporting on media presence performance | ensuring that all marketing plans are delivered to brand standards, budgets and time | creating, proofreading and testing email campaigns | analysing data from previous and current marketing campaigns to improve future results | sponsorship and brand building activities | CRM | external and internal event planning | working alongside other departments to harmonise strategies Show less

Advokátska kancelária RELEVANS
Jun 2018 - Sept 2019Marketing Managerbrand management | employer branding | creation of marketing strategy | PR a crisis communication | content creation and copywriting | linkedin communication strategies | email campaigns | internal communication

Mini Tech MBA
Jun 2019 - Dec 2019Creative Leadbrand management | PR | content creation and copy writing | social media strategies | email campaigns

ESET
Sept 2019 - Aug 2022Global Marketing Programs SpecialistRSA 2020 | RSA 2021 | Safer Kids Online | ESET Security Days project management | creation of marketing and event strategies

Vinařství Fučík
Sept 2019 - nowMarketing & PR Director
Jul 2022 - nowMarketing Consultant
Sept 2019 - Jun 2022

Hotel Ryzlink
Sept 2019 - nowMarketing Director
DIVINO
Sept 2022 - nowSenior Public Relations Manager
Licenses & Certifications

WSET Level II Award in Wines
Wine & Spirit Education TrustNov 2022
WSET Level I Award in Wines
Wine & Spirit Education TrustOct 2022
Data Analytics with Qlik Sence
EMARK AnalyticsMay 2019- View certificate

Business English
Hansa Language CentreSept 2006 - View certificate

Software development management | Python, SQL, HTML, CSS | WordPress | AI, ML
Mini Tech MBAJun 2019
Languages
- enEnglish
- geGerman
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