Isabella Macon

Experience

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  Wegmans Food Markets

  Mar 2019 - Aug 2023

  Front End Cashier (Seasonal / Part-Time)

  - Provide “Incredible Customer Service” expected by Wegmans to all customers with any questions or concerns- Knowledgeable and keeping up-to-date about new technology that allows for a better customer experience- Attentive and ready to help during all times during shifts, answering questions and finding answers for customers even if on break- Knowledgable of most areas of work within the store to be able to guide customers to what they need - Constantly ready to help in any part of the store - no matter the department and coming into the store when short-staffed Show less

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  Public Relations Student Society of America (PRSSA)

  Aug 2020 - now

  - Coordinate workshop meetings for 70+ dues-paying members that welcome guest speakers from the communications industry, plan and execute enriching activities.- Serve as editor-in-chief of the Penn State chapter newsletter, produced at the end of every semester. - Manage two programming chairs, delegating tasks and facilitating team meetings. Ensuring each chair gains hands-on, leadership experience in their role.- Collaborate with the Vice President of Exploration on strategy ideas to enhance new member experience for first and second-year students. Show less - Create, plan and execute engaging and successful bonding events to encourage and foster relationships and networks amongst members- Act as a liaison to the national PRSA committee: staying up to date with the workings of the national chapter, applying for chapter recognition and awards, develop relationships with the national exec. board, and maintain a relationship with our Central PA PRSSA chapter advisor- Advise chapter president on opportunities for members, leadership and overall chapter to earn national recognition- Share engagement opportunities for members by featuring, highlighting and promoting PRSSA resources; work closely with Director of PR to promote national offerings through social media and other internal communications Show less - Aided Director of Programming in the planning and facilitation of weekly meetings for over 120 active, dues-paying member. - Collaborated with various PR professionals to host for our weekly general meetings each semester. - Communicated all meeting information with general members by sending meeting reminders and taking meeting notes to be used in weekly recap emails.- Aided in the editing of the semesterly Penn State PRSSA newsletter, while coordinating and conducting interviews and writing feature spotlights. Show less

  • Vice President of Programming

    Apr 2023 - now

  • Director of Chapter Development

    May 2022 - May 2023

  • Programming Chair

    May 2021 - May 2022

  • General Dues-Paying Member

    Aug 2020 - May 2021
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  Penn State THON™

  Sept 2021 - Feb 2022

  Dancer Relations Committee Member

  - Volunteered with the largest student run philanthropy in the world, which provides emotional and financial support to children and families impacted by childhood cancer culminating in a 46 hour dance marathon (THON)- Worked in committee of other Dancer Relations volunteers, learning responsibilities of THON and learning the knowledge of dancer care. Built a close and personal support system with fellow committee members to ultimately care for ~60 dancers during THON Weekend- Aided in the collection, transportation and distribution of mail and packages for 720+ dancers leading up to and during THON Weekend Show less

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  Sigma Kappa Sorority

  Nov 2021 - Nov 2022

  Public Relations Chair

  - Manage all social media accounts affiliated with Sigma Kappa at Penn State University- Organize and plan creative media campaigns throughout the year to engage current members and potential new members, as well as members of the Penn State community- Design and create graphics, using Canva, Adobe Creative Suite, etc., to promote philanthropy events, sisterhood events, informal and formal recruitment, and more- Stay up-to-date with current trends to increase engagement and reach on our social platforms Show less

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  Abercrombie & Fitch Co.

  Nov 2021 - now

  Brand Representative

  - Market additional items of clothing to customers by learning their personal style and giving accurate recommendations that fit within this style- Multi-task efficiently by balancing a wide range of day-to-day store operations while responding to complex customer service questions - Engage customers by initiating conversations that are meant to foster connections which create a positive shopping experience that will bring customers to come back to our store

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  Penn State College of the Liberal Arts

  Jun 2022 - now

  Strategic Communications Intern

  - Manage the Penn State College of the Liberal Arts Instagram (3.5K followers), Facebook (3.1K followers) and Twitter (2.5K followers) accounts, posting at least once a day on the feed and on stories. - Curate content across 3 social channels ensuring a cohesive brand identity and properly addressing each audiences different preferences, scheduling posts in advance using Hootsuite and Meta Business Suite.- Track, analyze and report monthly analytics and KPIs to management, maintaining posts engagement and impression rates across all channels.- Pitch, develop and produce video content on Instagram, resulting in an increase of followers and monthly engagement. - Write copy for social media posts with grammatical accuracy, and engage and respond to social media comments and likes.- Conduct interviews with students and alumni to write spotlight articles published on Penn State News. Show less

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  Bolt PR (A Millwright Agency)

  Jan 2024 - now

  Digital Marketing Intern

  - Engage in daily account activities and introduction to agency client relations in a variety of industries (technology, health & wellness, food & beverage, etc.).- Create and schedule social media graphics and other content pieces including videos and copy through Sprout Social.- Target social media growth strategies through SEO, keyword research, etc. for assigned clients.- Participate in brainstorming and strategy development for a variety of campaign launches and social media platforms.- Write website copy and source images for assigned clients. Show less