Bina Bilenky

Bina Bilenky

Sales and Marketing Director

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  • Timeline

  • About me

    Owner and Director of Operations at Philly Bike Expo

  • Education

    • Texas A&M University, College

      2009 - 2010
      Bachelor of Science Recreation, Park and Tourism Sciences; Tourism Resource Management
    • Drexel University

      2007 - 2009
      Hospitality Management; Travel and Tourism
  • Experience

    • Bilenky Cycle Works

      May 2005 - Aug 2009
      Sales and Marketing Director

      Marketing-Focused marketing efforts on higher margin product segments.-Designed and sourced custom cycling apparel to expand brand awareness.-Routine bookkeeping, cost accounting and payable and receivable management.-Maintained and updated data for product sales and delivery.-Produce monthly reports and charts using Excel, cost accounting.Website development-Updated content and design for the company website.Operations & Customer service-Shipping and receiving.-Sales calls, warranty and delivery issues. Show less

    • Bioko Biodiversity Protection Program

      Sept 2008 - Dec 2008
      Field Research

      Spent 3 months in Equatorial Guinea, West Africa conducting primate census and taking classes at the local university. These courses included: Society and the Environment, Natural Resource Economics, Field Research and Field Methods in Tropical Ecology.

    • Philly Bike Expo

      Jan 2010 - now
      Event Director

      -Developed event marketing plan. -Managed exhibitor and attendee registration.-Sponsorship acquisition.-Responsible for all event logistics.-Volunteer and staff trainer and supervisor.-Bookkeeping and financial evaluation.-Layout and design of marketing materials and show guide.-Manage all communication, public relations and social media.

    • Embrocation Cycling Journal

      Mar 2011 - May 2013
      Columnist

      -Write a bi-monthly column on bicycle related topics

    • Tour d'Afrique

      Jan 2014 - May 2014
      Assistant Tour Director & Communications Officer

      -Assisted the tour director in leading a group of 50 participants from Khartoum, Sudan to Cape Town, South Africa by bicycle.-Managed daily logistics of mapping and flagging route, ensuring all cyclists arrived at camp each day safely, and planning upcoming riding days. -Responsible for organizing accommodations for the entire group for both campsites and lodges.-Handled all communication between the field operators and the office.-Updated the blog as well as all social media outlets. Show less

  • Licenses & Certifications

    • Serotta International Cycling Institute

      Dec 2011