
Bina Bilenky
Sales and Marketing Director

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About me
Owner and Director of Operations at Philly Bike Expo
Education

Texas A&M University, College
2009 - 2010Bachelor of Science Recreation, Park and Tourism Sciences; Tourism Resource Management
Drexel University
2007 - 2009Hospitality Management; Travel and Tourism
Experience

Bilenky Cycle Works
May 2005 - Aug 2009Sales and Marketing DirectorMarketing-Focused marketing efforts on higher margin product segments.-Designed and sourced custom cycling apparel to expand brand awareness.-Routine bookkeeping, cost accounting and payable and receivable management.-Maintained and updated data for product sales and delivery.-Produce monthly reports and charts using Excel, cost accounting.Website development-Updated content and design for the company website.Operations & Customer service-Shipping and receiving.-Sales calls, warranty and delivery issues. Show less

Bioko Biodiversity Protection Program
Sept 2008 - Dec 2008Field ResearchSpent 3 months in Equatorial Guinea, West Africa conducting primate census and taking classes at the local university. These courses included: Society and the Environment, Natural Resource Economics, Field Research and Field Methods in Tropical Ecology.

Philly Bike Expo
Jan 2010 - nowEvent Director-Developed event marketing plan. -Managed exhibitor and attendee registration.-Sponsorship acquisition.-Responsible for all event logistics.-Volunteer and staff trainer and supervisor.-Bookkeeping and financial evaluation.-Layout and design of marketing materials and show guide.-Manage all communication, public relations and social media.

Embrocation Cycling Journal
Mar 2011 - May 2013Columnist-Write a bi-monthly column on bicycle related topics

Tour d'Afrique
Jan 2014 - May 2014Assistant Tour Director & Communications Officer-Assisted the tour director in leading a group of 50 participants from Khartoum, Sudan to Cape Town, South Africa by bicycle.-Managed daily logistics of mapping and flagging route, ensuring all cyclists arrived at camp each day safely, and planning upcoming riding days. -Responsible for organizing accommodations for the entire group for both campsites and lodges.-Handled all communication between the field operators and the office.-Updated the blog as well as all social media outlets. Show less
Licenses & Certifications

Serotta International Cycling Institute
Dec 2011
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