Regan Marcella

Experience

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  Regan Raye Photography

  Aug 2016 - now

  Photographer
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  Main Street Hub

  Aug 2017 - Jun 2018

  Social Media Community Manager

  • Created engaging original written and visual content for a portfolio of 190+ small businesses throughout the country.• Utilized a critical eye for work to ensure clean, high-quality content and design that supported customer brand focus.

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  Bat Bridge Entertainment

  Jun 2018 - Jan 2019

  Office Coordinator and Production Assistant

  • Assisted editors and producers with research, database entries, and server organization at Emmy Award Winning production company.• Organized office operations and procedures; designed and sorted digital and physical filing systems; reviewed and approved expense reports; monitored clerical functions.• Managed executives’ schedules, calendars, and appointments.

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  Adlucent

  Jan 2019 - Feb 2020

  • Responsible for all aspects of managing multiple retailers' paid search portfolios.• Improved performance results for clients by executing in-depth analysis and reporting of data with goal of maximizing YoY ROAS.• Worked with client to define, drive, and execute optimization strategies and testing.• Maintained strong communication with agency clients and internal team members.

  • Account Coordinator

    Sept 2019 - Feb 2020

  • SEM Specialist

    Jan 2019 - Sept 2019
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  PMG

  Feb 2020 - May 2022

  • Oversaw the management and analysis of one of the largest retailers in the country, with monthly ad spend averaging over $5M, requiring the utmost attention to detail and strategic planning.• Assisted in the development of paid search strategy, testing methodology, and roadmap for clients, leveraging data insights and industry best practices to drive optimal results.• Recommended changes in spend or budget allocation, troubleshooting issues as they arose, demonstrating a keen ability to think on my feet and adapt to shifting circumstances.• Was responsible for the management and career development of 2 direct reports, demonstrating a commitment to empowering team members to achieve their full potential. Show less

  • Senior SEM Manager

    Sept 2021 - May 2022

  • SEM Manager

    Feb 2020 - Sept 2021
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  The Digital Co

  Jul 2022 - now

  Account Lead

  • Launch performance-based marketing campaigns in Google and Microsoft to maximize search engine returns and drive increased website traffic.• Manage paid search budgets, providing monthly forecasting and recommendations to empower clients to make informed decisions.• Develop and execute tests on ad copy, landing pages, and other variables, measuring results along the way to ensure optimal performance.• Implement conversion tracking for all paid search campaigns to collect and analyze data, identifying trends and insights that enable maximum return on ad spend (ROAS).• Prepare and present insightful reports to clients, highlighting performance metrics and recent account optimizations, to ensure clients are always informed and up-to-date. Show less