Lia Baldwin

Experience

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  Soma International Accessories

  Feb 2007 - Apr 2008

  Sales Assistant/Store Manager

  Costume jewellery and accessories stores. Based in various locations around the Gold Coast.I worked in all stores and was later promoted to Store Manager of the Runaway Bay store.

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  Crown Towers Resort

  May 2008 - Jan 2010

  Front Office Receptionist

  Crown Towers Resort, Surfers Paradise is located in the heart of the Gold Coast, just 100m from the beach and offers an exciting and memorable holiday experience. With spacious living areas, gourmet kitchens and a choice of one, two or three bedroom apartments, this Surfers Paradise accommodation is sure to please any travel enthusiast.Worked here as Front Office Receptionist and assistant to General Manager.

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  Classic Holiday Club

  Jan 2009 - Mar 2009

  On Site Personal Contact

  Timeshare & Resort Management Company. I was an OPC which was commision only sales role.

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  Palazzo Versace

  Jan 2010 - Apr 2013

  Assistant Manager

  Palazzo Versace Luxury Hotels feature waterfront settings, spectacular architecture, Italian furnishings, extraordinary service and an ambience of pure glamour.Worked as Guest Services Agent, promoted to Assistant Manager.

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  The Dorchester

  May 2013 - Oct 2013

  Front Desk Agent

  Dorchester Collection’s iconic British hotel. The Dorchester embodies the highest service values, whilst its design and character exude 1930s glamour with a contemporary edge.Worked here as Front Desk Agent. Provided a high level of service to all guests, ensuring that VIPs guests were met and attended to in an appropriate manner, anticipate the needs of guests, handle petty cash, ensure reception checklists were completed by end of shift.

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  Travelbag

  Oct 2013 - May 2015

  Senior Marketing Executive

  Travelbag is a tour operator/travel agency in operation since 1979, creating tailor-made holidays.Promoted to Senior Marketing Executive February 2015 - PresentWorked closely with Head of Marketing to develop Travelbag’s eCRM strategy. Provided leadership and coordination of the Marketing Team to ensure online and offline projects were within budget and timeframe. Close client liaison to provide transparency with partnership campaigns and certify that mutual goals are achieved through thorough reporting and analysis. Marketing Coordinator - October 2013 - February 2015.My role as Marketing Coordinator contains a variety of skills from day-to-day administration to creating marketing proposals, planning, management and implementation of partnership marketing campaigns and other marketing activities. I also perform daily/weekly reporting and tracking of campaign progress to assist in identifying and predicting trends within key destination markets. The role includes a large part of copy writing for both online and print material. I have written a feature which was published in the Winter 2014 edition of Escape Magazine and contributed to the Summer 2014 edition. I have also had numerous blogs published on Travelbag's Travel Blog website. Additional to my Marketing activities, I also support our PR & Communications Manager with the development and maintenance of our Social Media strategy, assisting with journalist requests and writing weekly press releases.I enjoy working under pressure and the challenge of strict deadlines for multiple projects at once. Show less

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  Omniche Holidays

  Nov 2015 - Feb 2023

  Product & Marketing Coordinator

  Omniche Holidays is a wholesale travel agency that specialises in selling holiday packages to South Pacific destinations. Within my role as Product & Marketing Coordinator:High attention to detail to ensure accuracy and consistency when loading into Tourplan (Tour Operator Software)Negotiations of contracts and tactical specials, creation and distribution of competitive and innovative holiday packagesManaging of multiple South Pacific destination portfolios, becoming a destination expert through external training and self-driven training & researchBuilding and maintaining strong relationships with suppliers from hotel, tour or air companies, ground handlers and tourism bodiesAnalysis and tracking of company sales, industry trends, campaign activities, competitors and other external impacts on the businessWorking with management to implement effective marketing strategies to ensure sales growth Social media management (Facebook, Instagram, LinkedIn), Creation of EDMs, National press ads, Press Releases, Blogs, Flyers, Copywriting and proofingUse of Google Analytics and Google Adwords, Facebook & Instagram Ads, Mailchimp, Canva, Photoshop ElementsTraining of new team members as well as destination and product training with sales consultants. Show less

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  Minor Hotels

  Feb 2023 - now

  Marketing Manager