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Kushagra Maggo

Kushagra Maggo

Followers of Kushagra Maggo8000 followers
location of Kushagra MaggoGurugram, Haryana, India

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  • Timeline

  • About me

    Google | Paytm | Unilever | SPJIMR | Cornell | Kedge

  • Education

    • Ryan International School, Chandigarh

      2004 - 2011
      School (Non Medical) TIll 12th Grade

    • K.B.D.A.V. Public School, Sector 7, Chandigarh

      1997 - 2004
      School Till 5th Grade

    • SPJIMR SP Jain Institute of Management & Research

      2017 - 2019
      Master of Business Administration - MBA Marketing 3.07/4

      - Dean's Top 5: Among Top 5 students in marketing- Deputy Convener, OJAS: Lead the 10th edition of annual management & cultural fest - Winner, UGCA: Evaluated IPL sponsors based on visibility, engagement & sentiments using Google Cloud Vision API’s logo detector, Python & webscrapper and analysed 3k+ images, 4k+ tweets, 17k+ comments

    • Universidad Externado de Colombia

      2018 - 2018
      Internship Marketing

      Activities and Societies: Development of Corporate Citizenship Internship (DOCC) - Assisted a Colombian SME in solving its warehousing problems- Designed a marketing brochure & suggested prospective clients to facilitate the sales pitching process of its plastic recycling division- Created a customised break-even analysis template

    • Punjab Engineering College

      2011 - 2015
      Bachelor of Engineering - BE Civil Engineering 8.96/10

      - Received "Institute Colour" the highest honor for exceptional contributions in PECFEST-14 and Dramatics- Won various prizes all across the country as a part of the dramatics society (1st Prize – IIT Bombay 2014, 1st Prize – IIT Mandi 2015, 1st Prize – PECFEST 2012)- Won 2nd prize as delegate at Thapar University Model United Nations (2012)

    • KEDGE Business School

      2018 - 2018
      International Exchange Program Marketing A

      Completed a 2 months marketing semester at Marseille, France studying 3 major courses:1. Sensory Marketing2. Consumer Behaviour3. International HRM

    • Cornell University

      2018 - 2018
      Marketing Immersion Program Marketing A

      Completed a 3-week course on consumer centricity which included: 1. Big Red Marketing Frameworks for in sighting, pricing and new product development2. Analytical Tools for demand, digital and customer analytics3. Retail Brand Audits

  • Experience

    • The Smart Cube

      Jun 2015 - May 2017

      - Assessed the impact of Cannibalisation through predictive models for a UK based retail giant- Carried out a multi-layered analysis consisting of correlation, market basket analysis, step-wise regression and classification of customers to identify the volatility in the customers’ buying patterns - Created a simulator, leveraging model parameters, for Category Planners to forecast & simulate promotional scenarios and maximise incremental sales uplift & profit- Increased the performance efficiency of the algorithm by 25 times through integration of various platforms such as SQL, SAS, Python & Microstrategy Show less

      • Senior Analyst

        Oct 2016 - May 2017

      • Analyst

        Jun 2015 - Sept 2016

    • Unilever

      Aug 2018 - Oct 2018
      Marketing Intern

      Team - Taj Mahal Tea House’s D2C online business- Devised and executed a plan to grow Taj Mahal Tea House’s D2C online business- Identified key metrics to be monitored after analysing data across 3 platforms i.e. Google Analytics, FB Ads Manager & Shopify dashboard- Implemented dynamic re-targeting strategy on Facebook Ads- Crafted an insight after interviewing 45+ customers and studying 15+ competitors- A/B tested 4 email marketing hypothesis resulting in 4x sales growth

    • Paytm

      May 2019 - Dec 2021

      Team - Recharges & Bill Payments- Worked on projects across Customer Lifecycle Management (CLM), communication strategy, campaign execution, spend optimization, reminders efficiency & product enhancements- Initiated growth activities such as optimising segmented cashback campaigns, event-based nudges, enhancing communication through paid & owned media channels and digital marketing- Designed performance marketing experiments related to different gratifications, messaging, channels, frequency, exposure on various user cohorts using target vs control groups studies- Launched Recharge Referral program to acquire new users and multi-tiered offers to improve retention- Partnered with Telecom merchants to lead offline to online (O2O) user migration Show less

      • Product Manager

        Jul 2021 - Dec 2021

      • Product Marketing Manager

        Nov 2019 - Jul 2021

      • Growth Manager

        May 2019 - Oct 2019

    • Google

      Jan 2022 - now

      - Partner with in-country LCS stakeholders - Head of Industry, Industry Manager, Account Managers & other specialists to design bespoke solutions- Shaping gCare EMEA thinking on growth - SME on target management, white space analysis & Micropeaks - Shaped search & shopping strategy for Beauty, Fashion and Sports Retailers in UKI- Advised retailers on Google ads solutions, PPC performance and growth, Omni channel strategy, experimentation & measurement- Led gCare UKI in a x-site event (London/Dublin/India) known as Retail Cyber Week 2023 and launched several scaled initiatives to bring the sector back to growth

      • Senior Product Specialist

        Nov 2023 - now

      • Product Specialist

        Jan 2022 - Oct 2023

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Kushagra Maggo
      Hall of Fame Paytm Jan 2021 Awarded the highest award 2nd time for exhibiting outstanding performance related to campaign ideation and new launches for the Recharges Growth team
    • Awarded to Kushagra Maggo
      Hall of Fame Paytm Feb 2020 Highest honour awarded to an employee for consistently outperforming himself and others and for exhibiting a steep learning curve in a very short span of time
    • Awarded to Kushagra Maggo
      Rising Star Award Paytm Nov 2019 Awarded to an employee who has been in the organisation for less than 6 months but has made significant contributions to the team and has the right potential and the right attitude.
    • Awarded to Kushagra Maggo
      Dean's Top 5 students in Marketing SPJIMR Apr 2019 For securing a GPA 3.44/4 in the marketing semester at SPJIMR
    • Awarded to Kushagra Maggo
      Smart Team Award The Smart Cube May 2017 2nd smart team award while working at The Smart Cube
    • Awarded to Kushagra Maggo
      High Honors Award The Smart Cube Jan 2017 For creating an impact and exhibiting exceptional performance on a consistent basis
    • Awarded to Kushagra Maggo
      Best Debutant Award The Smart Cube May 2016 An yearly individual award given to a campus hire (out of 15 campus hires) for exhibiting exceptional and superior performance levels consistently throughout the first year.
    • Awarded to Kushagra Maggo
      Smart Team Award The Smart Cube Jan 2016 A half yearly team award, for superb team work and great collaborative skills.
    • Awarded to Kushagra Maggo
      Kudos The Smart Cube Oct 2015 A quarterly performance award, for exhibiting extraordinary levels of performance in a certain task (Periodical refresh automation)
    • Awarded to Kushagra Maggo
      Institute Color PEC University of Technology May 2015 Awarded the highest honor given to a final year student for bringing laurels for the university in the field of Dramatics and for coordinating and spearheading PECFEST 2014 as Finance Head.
    • Awarded to Kushagra Maggo
      1st prize (Street Play) IIT Mandi Feb 2015 For a street play on "Education system in India"
    • Awarded to Kushagra Maggo
      1st Prize at Mood Indigo (Street Play) IIT Bombay Dec 2014 For a street play on "Education system In India"
    • Awarded to Kushagra Maggo
      3rd Prize at Mood Indigo (Street Play) IIT Bombay Dec 2013 For a street play on "Indian Police System"
    • Awarded to Kushagra Maggo
      1st Prize in Goa (Street Play) Channel V and Nokia Feb 2013 For an abstract street play on "Newton's Constitution"
    • Awarded to Kushagra Maggo
      2nd Prize at TUMUN (Delegate NATO) Thapar university Jan 2012 For participating as a delegate in the Model of United Nation in the NATO committee

  • Volunteer Experience

    • Student Volunteer

      Issued by National Service Scheme on Jun 2011
      National Service SchemeAssociated with Kushagra Maggo

    • Student Mentor, Abhyudaya

      Issued by S.P. Jain Institute of Management & Research on Jul 2017
      S.P. Jain Institute of Management & ResearchAssociated with Kushagra Maggo

    • Deputy Convener, OJAS

      Issued by S.P. Jain Institute of Management & Research on Jun 2017
      S.P. Jain Institute of Management & ResearchAssociated with Kushagra Maggo

    • Joint Chief Club Secretary

      Issued by Punjab Engineering College on May 2014
      Punjab Engineering CollegeAssociated with Kushagra Maggo

    • Finance Head, PECFEST’14

      Issued by Punjab Engineering College on May 2014
      Punjab Engineering CollegeAssociated with Kushagra Maggo