Maxine Gibb

Experience

• 

  MassDiscounters

  Jan 2011 - May 2011

  Marketing Intern

  Learnership - Assisting with Marketing and PR work

• 

  MassDiscounters t/a Game and DionWired

  Jun 2011 - Jun 2016

  Public Relations for Game and DionWired- Editor of the MassNews (Internal magazine)- Planning, co-ordinating and implementation of brand events - Co-ordinating team building events - Media relations (Online, print and broadcast)- Co-ordination of store opening activations.- Internal reporting - Press releases - Media Monitoring and research- Updating press room on Game website- Assisting with CSI initiatives (media and communications)- Managing of internal year planners and calenders- Shopping centre promotions Show less

  • Digital Communications Co-ordinator

    Feb 2014 - Jun 2016

  • Public Relations Practitioner

    Jan 2012 - Feb 2014

  • Public Relations Co-ordinator

    Jun 2011 - Dec 2011
• 

  Jellyfish

  Jun 2016 - now

  Acting as an account lead on some of Jellyfish’s key client partners in the SA hub. SME in paid media and content strategy.* Responsible for building and growing exceptional client relationships with key senior decision makers, seen as their trusted digital advisor - demonstrated through high NPS scores, excellent retention rates and client product portfolio growth.* Working with clients to define their KPIs and objectives and leading internal teams to collaboratively develop digital strategies aligned to strategic briefs in order to effectively solve complex client business problems.* Responsible for contributing towards the success of client digital marketing objectives by managing targets, activating new products, channels, markets or identifying seasonal opportunities. * Excellent communication and expectation management - client and agency team side.* Actively working on relationship development and growth with external partners (Facebook & Google) in order to develop joint growth plans for clients.* Actively developing further as an SME on all things digital - constantly staying abreast of new developments in the industry.* Data analysis and reporting. Show less

  • Client Partner (Senior Director)

    Jan 2024 - now

  • Account Director

    Oct 2020 - Jan 2024

  • Senior Account Manager

    Jul 2018 - Oct 2020

  • Digital Account Manager

    Jun 2016 - Jun 2018