Tina Yu Murray

Experience

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  McDonald's Corporation

  Jul 2009 - Oct 2009

  Intern
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  China Radio International (CRI)

  Jun 2011 - Mar 2012

  Sports Editor / Reporter

  • Wrote original international sports stories and blogs for the English desk of China’s state media world service • Edited and reported on international sports events and daily news for radio broadcast and website publication while working under strict deadlines • Published a total of over 150 sports news, commentary articles and reports

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  Global TV

  Sept 2011 - Nov 2011

  Freelance Researche

  • Researching and translating VISA information from several European and Asian Embassy in Beijing and logistic information to help Brazilian journalists to plan a one-month road trip report on London Olympics "Olympic Expedition", which due to take place from Beijing to London in June, 2012.• Olympic Expedition official website - http://www.olympicexpedition.com/

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  LangLang Potential Development Center

  Oct 2011 - Nov 2011

  Translator & Interpreter
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  EASTWEST Public Relations

  Mar 2012 - Apr 2013

  Associate

  • Delivered PR & marketing communication services for international clients (IEEE-Standards Association, DiningCity, Morgan Motor Company, Phillips, Agilent, etc.) - press release development, social media management, SEO, event execution and media relations• Led the 2013 China Restaurant Week in Beijing marcom events, drove 200% in sales • Proactive in new biz pitches - won the new biz pitch of DiningCity.

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  Hill+Knowlton Strategies

  Apr 2013 - Apr 2014

  Account Executive

  • Primarily responsible for managing PR communication strategies of Schneider Electric, a Fortune 500 company headquartered in France• Led several grand PR campaigns, including the 2014 China Central Television (CCTV) Innovation Annual Award Speech, economic and social theorist Jeremy Rifkin’s China Visit – The 3rd Industrial Revolution Summit and 2013 Solar Decathlon China Schneider Electric media

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  Text100

  May 2014 - May 2015

  Senior Account Executive

  • Led a team in managing account strategies and delivering quality day-to-day corporate and digital communication of IBM, Gemalto, Broadcom and Akamai. Other clients including VMware, Siemens, Rockwell Automation, and Digital Realty • Responsible for PR and marketing content development for C-level spokespersons as well as traditional and social media maintenance for well-known global enterprises • Launched several PR and marketing communication campaigns, for instance the IBM 2015 InterConnect US event, the Digital Realty CIO data center seminar, and the Gemalto press survey • Played active planning and presentation roles in new biz pitches - won the new biz pitch of Broadcom • Provided media trainings to spokespersons of clients Show less

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  China Radio International (CRI)

  Jun 2015 - Jan 2018

  New Media Editor

  • Responsible for content management on WeChat, Facebook and APP of CRI English service, including managing daily content pipeline, audience engagement as well as special column development • Proactive in brand promoting, event organizing and partnership management • Propose and produce social media columns based on audience experience • Work with other teams to implement long-term branding strategies

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  Influence Matters

  Feb 2018 - May 2019

  Account Manager

  • Led a team and took charge of strategical corporate communications consulting and account management for blockchain, mobile internet, fintech and high tech retainer as well as project accounts • Responsible for PR/marketing content planning, content development, media relations, policy/media monitoring and analysis for several global clients at the same time. Clients cover start-up companies and well-known global enterprises, including Paxos, Nuggets, CryptoKittes, Fyber, Adjust, Grab, Soitec, Rayno, Animoca Brands, Zippie and Artefact.• Initiated and launched several campaigns for clients, for instance Women in Blockchain, Double 11 with Paxos, Fyber Developer Salon, Grab Media Meetup• Presented as clients’ press/marketing bureau at major industry conferences, including Token2049, ChinaJoy, GMIC and the Mayor’s International Business Programme (MIBP) with London Mayor• Took a major role in new biz pitches – won 7 new biz pitches out of 19 new business developments (36.8%) Show less

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  Earthen Roots

  Jun 2019 - now

  Co-Founder

  Co-founder of Earthen Roots, a company makes finely craft, low calories beverages in China, leading soft drinks and mixers into the craft era.