Alysa (Aly) Andrews

Experience

• 

  Sun Media, Standard Freeholder

  Feb 2007 - Jun 2007

  Cooperative Education Student

  Wrote a weekly column on cancer survivors for Relay For Life, interviewing and photographing subjects.

• 

  Greater Belleville Chamber of Commerce

  Mar 2009 - Apr 2009

  Internship

  Assisted in planning community events, proofreading, and newsletter collation.

• 

  TAXI

  May 2009 - Aug 2009

  Internship

  Supported the Canadian Tire account, editing schedules, assembling decks, and assisting with creative briefs and research.

• 

  The Keg Steakhouse and Bar

  May 2011 - Dec 2016

  Server
• 

  Sun Media, Ottawa Sun

  Dec 2011 - Sept 2012

  Advertising Consultant

  Managed sales projects, meeting deadlines and maintaining client relationships through effective communication.

• 

  Walt Disney World

  Jun 2014 - Nov 2014

  Cultural Representative

  Worked in Food & Beverage at Le Cellier Steakhouse (Canadian Pavilion, Epcot), engaging international guests and educating on Canadian culture. - Coordinated opening/closing duties, operated cash registers, and provided exceptional guest experiences post-training at Disney University.

• 

  Dr Info, LLC & GroupHealthcare

  May 2015 - Jan 2017

  Marketing Coordinator

  Led video tutorial projects for healthcare apps, ensuring stakeholder alignment and timely delivery.- Defined project scopes, managed timelines, and coordinated promotional materials across teams to be used in clinics.

• 

  Shopify

  Jan 2017 - now

  As an individual contributor, I lead project management for educational courses and video series, influencing team dynamics and driving process adoption post-reorganization. I manage stakeholder relationships, timelines, and success metrics, aligning content with revenue and growth goals. - Project Leadership: Managed audit and migration of 100+ videos from YouTube/Vidyard/Wistia, enhancing content management; coordinating 3+ course deliverables at a given time, and spearheading interactive demos. - Stakeholder Management: Created communication templates for transparent stakeholder interactions; synchronized go-to-market releases with distinct goals - Process Innovation: Redefined success metrics (e.g., sales influence vs. deflection), adapted script templates, and implemented analytics tools to track user interactions pre/post-video views. - Content Production: Wrote, storyboarded, and produced instructional videos leveraging multiple AI software platforms for efficiency. Show less Managed a team of 11 (reduced to 7 March 2023) producing video content in 14 languages for Shopify Help Center YouTube channels. After restructuring, I absorbed Senior Management responsibilities in addition to my own. - Project Oversight: Spearheaded CEO-directed projects (e.g., chatbot AI integration), saving $20K per video in deflection within first week; orchestrated cross-team deliverables across languages. - Strategic Planning: Developed content roadmaps based on support tickets and revenue opportunities; managed budgets for studio and multi-camera setups. - Team Management: Guided weekly tasks, unblocked technical issues, and conducted compensation reviews, retaining talent through career guidance. - Metrics & Advocacy: Redefined success using YouTube/Google Analytics, acting as channel gatekeeper. Show less

  • Senior Education Content Producer

    Jul 2023 - now

  • Video Production Lead

    Nov 2021 - Jul 2023

  • Senior Producer

    Jun 2018 - Nov 2021

  • Merchant Success Manager

    Jan 2017 - Jun 2018