Alysa (Aly) Andrews

Alysa (Aly) Andrews

Cooperative Education Student

Followers of Alysa (Aly) Andrews411 followers
location of Alysa (Aly) AndrewsOttawa, Ontario, Canada

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  • Timeline

  • About me

    Senior Education Content Producer @ Shopify |

  • Education

    • Algonquin College of Applied Arts and Technology

      2024 -
      Graduate Certificate Technical writing
    • Algonquin College of Applied Arts and Technology

      2024 -
      Graduate Certificate Technical Writing
    • Algonquin College of Applied Arts and Technology

      2024 - 2026
      Graduate Certificate Technical Writing
    • Loyalist College

      2007 - 2009
      Diploma Advertising
  • Experience

    • Sun Media, Standard Freeholder

      Feb 2007 - Jun 2007
      Cooperative Education Student

      Wrote a weekly column on cancer survivors for Relay For Life, interviewing and photographing subjects.

    • Greater Belleville Chamber of Commerce

      Mar 2009 - Apr 2009
      Internship

      Assisted in planning community events, proofreading, and newsletter collation.

    • TAXI

      May 2009 - Aug 2009
      Internship

      Supported the Canadian Tire account, editing schedules, assembling decks, and assisting with creative briefs and research.

    • The Keg Steakhouse and Bar

      May 2011 - Dec 2016
      Server
    • Sun Media, Ottawa Sun

      Dec 2011 - Sept 2012
      Advertising Consultant

      Managed sales projects, meeting deadlines and maintaining client relationships through effective communication.

    • Walt Disney World

      Jun 2014 - Nov 2014
      Cultural Representative

      Worked in Food & Beverage at Le Cellier Steakhouse (Canadian Pavilion, Epcot), engaging international guests and educating on Canadian culture. - Coordinated opening/closing duties, operated cash registers, and provided exceptional guest experiences post-training at Disney University.

    • Dr Info, LLC & GroupHealthcare

      May 2015 - Jan 2017
      Marketing Coordinator

      Led video tutorial projects for healthcare apps, ensuring stakeholder alignment and timely delivery.- Defined project scopes, managed timelines, and coordinated promotional materials across teams to be used in clinics.

    • Shopify

      Jan 2017 - now

      As an individual contributor, I lead project management for educational courses and video series, influencing team dynamics and driving process adoption post-reorganization. I manage stakeholder relationships, timelines, and success metrics, aligning content with revenue and growth goals. - Project Leadership: Managed audit and migration of 100+ videos from YouTube/Vidyard/Wistia, enhancing content management; coordinating 3+ course deliverables at a given time, and spearheading interactive demos. - Stakeholder Management: Created communication templates for transparent stakeholder interactions; synchronized go-to-market releases with distinct goals - Process Innovation: Redefined success metrics (e.g., sales influence vs. deflection), adapted script templates, and implemented analytics tools to track user interactions pre/post-video views. - Content Production: Wrote, storyboarded, and produced instructional videos leveraging multiple AI software platforms for efficiency. Show less Managed a team of 11 (reduced to 7 March 2023) producing video content in 14 languages for Shopify Help Center YouTube channels. After restructuring, I absorbed Senior Management responsibilities in addition to my own. - Project Oversight: Spearheaded CEO-directed projects (e.g., chatbot AI integration), saving $20K per video in deflection within first week; orchestrated cross-team deliverables across languages. - Strategic Planning: Developed content roadmaps based on support tickets and revenue opportunities; managed budgets for studio and multi-camera setups. - Team Management: Guided weekly tasks, unblocked technical issues, and conducted compensation reviews, retaining talent through career guidance. - Metrics & Advocacy: Redefined success using YouTube/Google Analytics, acting as channel gatekeeper. Show less

      • Senior Education Content Producer

        Jul 2023 - now
      • Video Production Lead

        Nov 2021 - Jul 2023
      • Senior Producer

        Jun 2018 - Nov 2021
      • Merchant Success Manager

        Jan 2017 - Jun 2018
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Alysa (Aly) Andrews
      Dean's List - 2009
    • Awarded to Alysa (Aly) Andrews
      Proficiency In Strategic Planning - 2009
    • Awarded to Alysa (Aly) Andrews
      Batista Scholarship Cornwall Collegiate & Vocational School 2007
    • Awarded to Alysa (Aly) Andrews
      Bursary for exemplary writing skills St. Lawrence Intermediate School 2003