Spiro Akl

Experience

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  Homeline

  Nov 2005 - Jul 2008

  Salesman

   Learned about computer hardware and bargains to sell them. Managed my own stand. Dealt with customers and all kinds of problems in maintenance. Created invoices, transfer orders from site to site. Managed the stock and inventories. Increased sales knowledge and abilities. Interacted with all kinds of customers. Learned about the printing companies and their items. Achieved how to adjust the stock and to order new items (books).

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  Fly Away Co.

  Nov 2009 - Aug 2012

  Freelance Web Developer

  - Worked on PHP, HTML, MySQL, CSS, JavaScript, JQuery to build many websites.- Created Database structure for all the websites including a big online bidding website for a company in Sweden and a hotel chain website in France.- Managed the development of many big companies’ websites internationally (Portfolio on my website).- Edited advertising videos and presentations for big companies in the Middle East

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  SSCC

  Oct 2010 - Jul 2012

  Computer Teacher and IT manager

  - Taught computer to classes from kindergarten to grade 9.- Learned to adapt with students and children in different generations.- Managed the IT department of the school and developed their website.- Participated in many seminars and training sessions such as “maîtrise des techniques usuelles de l’informatique et de la communication” organized by the French embassy.

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  ITegrators

  Sept 2011 - Dec 2012

  Freelance Web Developer

  - Worked on PHP, HTML, MySQL, CSS, JavaScript, JQuery to build websites.- Managed the entire development of the websites.

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  Wunderman Thompson

  Nov 2012 - Mar 2018

  ▪ Planning Marketing Strategy for Campaigns and Activities to achieve ROI.▪ Digital/Social campaigns planning and management to drive events attendance▪ Social listening for different Microsoft products and sentiment analysis on social media.▪ Following up with Account Managers for lead generation, qualification and conversion.▪ Marketing activities/campaigns management; events planning, management and execution▪ Corporate events for Executives including CEOs, CIOs, CMOs, CXOs.▪ Large-scale in-person events planning, management, and execution such as Imagine Cup 2017 finals for qualifying Middle East & Africa students hosting multiple activities and contest, and hosting VIPs such as Lebanon’s Prime Minister.▪ Organizing joint-marketing activities and third party partner-led events.▪ Venue booking and branding, catering, setup▪ Project management (digital presence, copywriting, design, social) Show less

  • Marketing Events Coordinator for Microsoft Lebanon & Jordan

    Sept 2015 - Mar 2018

  • SMSC France Execution and Digital Specialist for Microsoft France

    Nov 2012 - Aug 2015
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  SmartPhoenix

  Mar 2018 - Jul 2019

  Marketing & Sales Manager

  ▪ Digital & Social Campaigns (content management, calendar creation, digital strategy)▪ Creating and Managing digital campaigns for SmartPhoenix products▪ Marketing Strategy Planning and Execution▪ Marketing Activities and Campaigns Management▪ Project and Product Management ▪ UX/UI overseeing and management▪ Product developments follow up▪ Product delivery to client▪ Launch events Management & Planning▪ Clients Relations ▪ Business Development, Sales planning and ROI measurement ▪ Lead Generation through different tactics. Show less

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  Wunderman Thompson

  Aug 2019 - Oct 2023

  - Strategic Planning: * Develop and implement digital marketing strategies tailored to North, East, Central, and West Africa.- Team Management: * Conduct regular performance reviews, provide feedback, and facilitate training sessions.- Campaign Management: * Oversee the creation, execution, and optimization of digital marketing campaigns and events across various platforms (e.g., social media, email, websites, event management, etc.). * Ensure campaigns are localized and culturally relevant to each target market.- Budget Management: * Allocate and manage the marketing budget effectively, ensuring maximum ROI. * Monitor campaign expenses and adjust strategies as needed to stay within budget.- Analytics and Reporting: * Utilize analytics tools to track key performance indicators (KPIs) and measure the success of campaigns. * Prepare regular reports detailing campaign performance, ROI, and actionable insights for improvement.- Stakeholder Communication: * Collaborate with regional teams, stakeholders, and external partners to align marketing efforts. * Communicate regularly with senior management, providing updates on regional marketing activities and performance.- Content Strategy: * Develop and oversee the content calendar, ensuring timely and relevant content delivery. * Coordinate with content creators to produce high-quality, engaging content tailored to each region's audience.- Compliance, privacy and Legal: * Ensure all marketing activities comply with regional regulations, laws, and industry standards. * Coordinate with legal and compliance teams to review marketing materials and campaigns.- Continuous Improvement: * Stay abreast of industry trends, emerging technologies, and best practices in digital marketing. * Foster a culture of continuous learning and innovation within the team. * Organize and manage team building activities. Show less ▪ Managing Marketing activities for Microsoft Middle East & Africa on Digital Transformation & Industry targeting B2B customers in all different industries.▪ Project Management to land marketing activities in the market - working closely with the creative team, the emailing factory, the web developers, the social team, privacy and legal teams.▪ Managing Microsoft MEA Industry Hub website: https://www.microsoft.com/mea/industry/▪ Planning Marketing Strategy for Campaigns and Activities to achieve ROI.▪ Digital/Social campaigns planning and management▪ Lead Generation, Qualification and Management▪ Marketing activities/campaigns management.▪ Organizing joint-marketing activities and partner-led events.▪ Vendor and supplier onboarding.▪ Brand Ambassador (Briefing creative team, requesting designs, reviewing and approving) Show less ▪ Managing Marketing activities for both Education & Surface devices for Microsoft MEA and managing Saudi Arabia subsidiary for B2B customers ▪ Planning Marketing Strategy for Campaigns and Activities to achieve ROI.▪ Digital/Social campaigns planning and management▪ Lead Generation, Qualification and Management▪ Marketing activities/campaigns management.▪ Digital and in-person events planning, management, and execution for local markets, as well as big regional exhibits such as the 500m2 Microsoft booth at Qatar’s QITCOM, Microsoft 365 booth at SmartEX Lebanon, Surface devices launch, and others.▪ Organizing joint-marketing activities and partner-led events.▪ Vendor and supplier onboarding.▪ Brand Ambassador (Briefing creative team, requesting designs, reviewing and approving) Show less

  • Digital Marketing Manager | Microsoft Africa

    Nov 2022 - Oct 2023

  • Marketing Coordinator for Microsoft MEA Digital Transformation & Industry at Wunderman Thompson

    Jul 2021 - Oct 2022

  • Marketing Coordinator for Microsoft MEA Education & Surface

    Aug 2019 - Oct 2021
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  VML

  Nov 2023 - now

  Marketing Manager - Microsoft Global Partner Solutions CEE & MEA

  - Strategy Development: * Formulate marketing strategies tailored to the cultural and economic nuances of Central, Eastern Europe, Middle East, and Africa (CEMA) region.- Team Management: * Oversee a team of senior marketing coordinators, providing guidance, mentorship, and ensuring efficient workflow. * Conduct regular performance reviews, provide feedback, and facilitate training sessions.- Budget Oversight: * Manage the marketing budget with my team, ensuring optimal allocation of resources across various campaigns and initiatives.- Stakeholder Engagement: * Collaborate with regional stakeholders, partners, and vendors to drive marketing initiatives and partnerships. * Communicate regularly with senior management, providing updates on regional marketing activities and performance.- Campaign Execution: * Oversee the creation, execution, and optimization of digital marketing campaigns and events across various platforms (e.g., social media, email, websites, event management, etc.). * Ensure campaigns are localized and culturally relevant to each target market.- Performance Metrics: * Monitor and analyze campaign performance using KPIs, providing regular reports and insights to senior management. * Cross-functional Collaboration: Work closely with sales, product, and other departments to ensure integrated marketing strategies and alignment. * Training & Development: Continuously train and develop the marketing coordinators, fostering a culture of growth and excellence.- Compliance, privacy and Legal: * Ensure all marketing activities comply with regional regulations, laws, and industry standards. * Coordinate with legal and compliance teams to review marketing materials and campaigns.- Continuous Improvement: * Stay abreast of industry trends, emerging technologies, and best practices in digital marketing. * Foster a culture of continuous learning and innovation within the team. * Organize and manage team building activities. Show less