Dirk Müller

Experience

• 

  Federal Agency for Civic Education/ University of Freiburg

  Jan 2004 - Jun 2004

  Public Relations
• 

  European Parliament

  Apr 2007 - Jul 2007

  Internship

  Following my studies at university, I did an internship at the office of the vice-president of the EVP/ED group in the European Parliament.

• 

  United Planet GmbH

  May 2008 - Jan 2014

  Public Relations Manager

  As PR Manager I was responsible for press, public and analyst relations as well as for generating marketing content. During this time I built up the social media presence of the company and played an important part in entering the Gartner Magic Quadrant for Horizontal Portals.• Design and maintenance of the social media presence (Facebook and Twitter)• Planning and execution of email campaigns (email marketing)• Analyst relations• Elaboration and implementation of PR strategy and campaigns• Composition of specialist articles, press releases and content for all marketing channels • Translations (German <-> English) Show less

• 

  Inxmail GmbH

  Feb 2014 - Jun 2016

  As Head of Marketing I was responsible for the staff management and the strategic management of all inhouse marketing areas: digital marketing (e.g. website, email marketing and social media), public relations, content marketing, trade fairs and events as well as the product marketing.• Elaboration of the marketing strategy• Planning and supervision of marketing campaigns• Management of the marketing team consisting of 13 employees• Member of strategic steering board of Inxmail• Budget responsibility Show less As PR Manager I was responsible for the whole press and public relations of the company as well as for the thematic planning for trade fairs (e.g. dmexco and Internet World). I also organized the biggest customer event of Inxmail up to now with about 200 participants.• Elaboration and implementation of PR strategy and campaigns• Monitoring of the success of the PR campaigns• Composition of specialist articles and press releases• Composition of content for the website, corporate weblog, newsletters, social media, advertising campaigns and marketing materials (flyers etc.)• Maintenance and development of media relations• Organization of events Show less

  • Team Manager Marketing | Public Relations

    Jul 2015 - Jun 2016

  • Public Relations Manager

    Feb 2014 - Jun 2015
• 

  Jahia Solutions

  Aug 2016 - Dec 2016

  Senior Manager, Central and Eastern European Marketing

  As Senior Marketing Manager, I am responsible for the development of the marketing channels in the DACH region as well as for the coordination with the global marketing of Jahia Solutions Group. I develop the marketing strategy, plan the marketing activities and implement them independently.• Development of marketing channels and activities in the DACH region: Digital Marketing/ Website, Email Marketing, Public Relations, Content Marketing, Social Media, Trade Shows/ Events• Development and Implementation of the marketing strategy • Optimization of the German website (Keywords/ Quality of Content)• Writing of professional articles, press releases, texts for the website as well as for printed and e-mailings• Translations (German <-> English) Show less

• 

  Haufe Group

  Feb 2017 - now

  • Senior Content Marketing Manager

    Jun 2023 - now

  • Content Marketing Manager

    Feb 2017 - now