Angelo J. Zarcone

Experience

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  Comune di Buccinasco

  Mar 2009 - Jun 2009

  Internship

  ☐ Involved in "Tempi della Città" project

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  PDR Web Consulting

  Jun 2009 - Feb 2012

  ☐ Managed Google Adwords and GDN campaigns☐ Customer Accounting ☐ Google AdWords☐ Google Analytics☐ CMS ☐ DEM ☐ blogs ☐social network ☐ SEM ☐ keyword advertising

  • Marketing account

    Oct 2009 - Feb 2012

  • Internship

    Jun 2009 - Sept 2009
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  Antevenio

  Feb 2012 - Aug 2012

  SEM Senior

  ☐ Managed Google Adwords Facebook Campaigns☐ Customer Accounting ☐ Coordinated work flow with interns ☐ Organized internal training

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  Performics

  Oct 2012 - Apr 2014

  Search Account Executive

  ☐ Managed and planned digital marketing activities on search engines (Google and Yahoo/Bing) and social networks (Facebook, Twitter and YouTube).☐ Customer Accounting ☐ Coordinated work flow with interns ☐ Organized internal training☐ Cooperated with strategic divisionMain Customers: - Ferrero;- Puma; - Giorgio Armani; - Sanofi Aventis; - Bonduelle; - Granarolo; - Hearst Magazine; - Mercatone Uno; - Electrolux Rex.

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  GroupM

  May 2014 - Oct 2014

  Mindshare Biddable Media Consultant

  ☐ Contributed to the understanding of Client marketing and sales objectives, and the specific role for digital☐ Contributed to negotiating campaign objectives and KPI’s☐ Setting up, implemented and constantly optimized the campaigns☐ Provided accurate, timely and actionable reporting☐ Defined account structure, and managed the search marketing activities☐ Analyzed daily performance and optimize spend based on results to maximize ROI.☐ Overseen, optimized and managed SEM campaigns using internal and external resources.☐ Defined, trained and disseminated best practices" in terms of effective campaign management and optimization techniques, media mix and metrics and other technologies, methods and protocols.☐ Forecasted campaign performance and volume based on evolving set of company-wide metrics.☐ Defined and create advertising program on Facebook, Twitter, Youtube☐ Responsible for analyzing online data and making recommendations also using web analytics application☐ Responsible to produce reportsMain Customers:- Findomestic- Action Aid- Campari- Marlene- Lagostina Show less

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  Adglow

  Nov 2014 - Apr 2015

  Senior Account Manager

  ☐ Partnered with the top agencies and advertisers to understand their objectives, to recommend best practices and to develop effective social advertising campaigns☐ Implemented, managed, and optimized social advertising campaigns to drive the performance results in order to exceed the KPIs and maximize the ROI of our customers☐ Resolved any campaigns issues in a timely and productive manner, identifying and implementing process improvements☐ Proactively identified upsell opportunities and drived execution through deep engagement with the customer☐ Provided customized reports, analysis and insights to the clients during a regular review process☐ Educated and advised our customers to show how to use our advertising products, best practices and how to develop effective campaigns☐ Collaborated actively inside the account team to ensure the best outcome concerning products, service, revenues and customer satisfaction☐ Provided feedbacks to our products and development team to help us scale our social advertising platformMain Customers:- Coca Coca- IKEA- Lovable- Tekka- Hearst Magazine- Saldi Privati- LuisaViaRoma- Wall Street English- Birra Moretti- Gruppo L'Espresso- San Benedetto- La Effe tv- Janseen Cilag- Subito.it Show less

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  Ubisoft

  Apr 2015 - Oct 2019

  Digital Marketing Manager

  ☐ Defined and developed long term Brand Social media strategy together with the Brand Manager;☐ Defined, in Cooperation with Brand managers and media agency, the digital media plans for Ubisoft products.☐ Coordinated with EMEA media agency and creative agencies for the creation and setup of online display campaigns.☐ Managed esearchvision (centralized media agency) for SEM campaigns at EMEA level.☐ Managed adv campaign on Facebook and Twitter☐ Managed budget on Facebook and Twitter via “always-on amplification” program. ☐ Executed web site statistics preparation, analysis, and evaluation☐ Managed and organized Facebook pages, Twitter profile and Youtube channels.☐ Ensured alignment of every content produced in different digital touchpoint with the social media strategy and defined tone of voice;☐ Coordinated external and internal resources (especially CRC) to create a proper content plan.☐ Ensured regular updating of ubi.com and of every product website☐ Managed Uplay local pages;☐ Set up sales promotions.☐ Collaborated with the Customer Service to solve problems Show less

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  3DClouds

  Feb 2020 - Aug 2021

  Marketing Manager

  ☐ Analyzed market and core business and planned marketing/PR strategy for King of Seas☐ Coordinated creation of marketing assets (logo, keyart, trailer...) for King of Seas. ☐ Supervised and executed King of Seas submission on every first party platform (Playstation, Xbox, Nintendo Switch)☐ Coordinated external resources☐ Created post-launch strategy for all 3DClouds products portfolio

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  Osama Group

  Apr 2022 - Mar 2023

  E-commerce, Sales and Marketing Manager

  ☐ Contributed to the implementation of online product sales strategies;☐ Managed the Amazon channel and identify opportunities for performance optimization;☐ Managed sales on the main digital marketplaces dedicated to the writing and living business;☐ Analyzed customer clusers and customer journeys on different channels and identify opportunities for customer experience improvement;☐ Collaborated with sales and marketing management to identify the correct positioning of products on digital channels and related copy;☐ Conducted performance analysis on the different marketplaces and plan consequent actions to undertake. Show less

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  Publicis Groupe

  Mar 2023 - now

  Content Manager