Yuning(Rainie) He

Experience

• 

  New York Institute of Technology

  Mar 2014 - Jun 2015

  Facilitator of holding regular Focus Group in NYIT Nanjing Campus. I was responsible for scheduling, holding, and promoting Focus Group activities among students.

  • Administrative Assistant

    Sept 2014 - Jun 2015

  • Program Facilitator

    Mar 2014 - Mar 2015
• 

  New York Institute of Technology

  Sept 2015 - May 2016

  Program Development Assistant- Career Service

  Using Microsoft office to organize and analyze activity data. Promoting activities through social media.

• 

  Queens Chamber of Commerce

  Jan 2016 - May 2016

  Assistant Program Coordinator

  Organize and hold business communication meetingDo market research and collect business informationCoordinate and communicate with business partners

• 

  58.Com Inc

  Apr 2016 - Jan 2017

  Marketing Specialist

  -Organized online/offline events to brand 58.com in New York market. -Connected with local business partners and seek for cooperation opportunities.

• 

  Place Design Group

  Apr 2017 - May 2018

  Digital Marketing Coordinator
• 

  Universum

  Jul 2018 - Mar 2023

  - Led and executed online employer branding campus campaign for Shell and Deloitte. Energy transition campaign helped Shell achieved 300,000+ exposure in one month, and the growth rate of followers is 3000%, which also contributed to the campus recruitment of Shell. ESG campaign helped Deloitte achieved 500,000+exposure and 800+campaign entries. - Developed employer branding strategies for Shell and Jardines, including video planning, social media content planning (WeChat official and video account) and EVP materials localization. Show less Led and executed employer branding projects for clients crossing FMCG, consulting, pharmaceutical industries. Work closely with client’s HR and marketing team, responsible for strategy development, day-to-day management, delivery and quality control of projects. - Developed and implemented employer branding strategies for clients, including EVP localization, tagline and slogan creation, visual design, social media content planning (including WeChat, Weibo, TikTok and LinkedIn), scripted video planning, photo shoot and web structure planning, etc. - Designed and implemented employer branding/campus recruitment campaign for clients (Shell, PepsiCo, Deloitte and more), including EVP launch campaign, She Power campaign, ESG campaign, student challenge campaign and campus recruitment campaign. Helped clients increased their brand awareness among target students and opened potential talents pool. Highly recognized by clients and established long-term cooperation. - Operated WeChat Recruitment Accounts for clients (Shell, Estée Lauder Companies, Jardines and more), including annual WeChat publicity, content development, promotion strategy, performance analysis, etc. Helped several clients increased their account followers by 20% p.a. and view rate reached around 20%, much higher than the industry benchmark. - Coordinated with internal and external partners (clients, vendors, etc.). Show less

  • Employer Brand Freelancer

    Jul 2022 - Mar 2023

  • Project Manager

    Jul 2018 - Jul 2022
• 

  达飞轮船

  Jun 2023 - now

  Employee Experience Executive