Merve Polat

Experience

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  Avery Dennison

  Apr 2002 - Sept 2016

  • Accountable for the customer interface with Buying Offices in the region, ensuring that all day to day requirements are delivered efficiently and effectively and in line with customer expectation whilst also recognizing and developing any potential growth opportunities• By leading and implementing segment based selling strategies and solutions, and leading a salesteam to drive program execution, this role contributes to company’s ongoing leadership in theapparel marketplace• Accountable for creating the annual budget, setting up the customer credit limits• Partner with Commercial leaders to develop and create segment based products and solutions and selling strategies across Buying Offices• Build and manage relationship with Buying Offices at all levels• Partner with Factory Sales team by sharing insights and strategies of respective Retail Brand Owners within the segment to capture business opportunities and effectively serve the customers• Maintain strong partnership with the strategic account management teams to ensure market insights, sourcing trends and strategies are shared, validated and transformed into actions• Leverage partnership with Buying Offices to improve supply chain efficiency for improved collaboration on demand and forecast visibility• Lead, manage, motivate and coach the sales team to ensure achievement of sales targets and maximize potential business opportunities• Partner with the Factory Sales (local & regional), Operations and Logistics in managing production scheduling so that delivery reliability of the CS is enhanced and the committed turnaround time is observed. Show less • Responsible for achieving sales targets, increasing market share penetration, building relationships and partnering RBO Buying Offices. Drives and coordinates with internal functions to meet customer’s requirements and achieve profitable sales growth.• Execute selling activities for entire product portfolio towards assigned RBO Customers.• Identify and generate sales prospects and be accountable for developing relationships with these prospects• Identify and prospect any business opportunities and collaborate with factory team and regional offices to drive the sales growth.• Complete customer profile, call reports, account plans, forecasting and sales reports in a timely and accurate manner• Support and assist in the use of trend shows, customer training and other methods. • Utilize and share external and internal data regarding competitors’ products, market intelligence, extent and nature of their business with customers and attempts to take business Show less • Responsible for supervising product development professionals to conduct daily product development and deployment for assigned group of customers and ensure best-in-class execution of global standard in terms of reliability, lead time and quality • Oversee daily development activities, drive execution, control quality of development work and ensure the completeness and consistency for new item development• Ensure quality of information provided to Sampling Center, Manufacturing, all sites and outsource providers• Ensure efficient flow of product information and accurate spec for item set up in First Order Deployment stage Show less • Responsible for the development and execution of marketing strategies for a specified product line. Key functions include monitoring and high-level market trends and identifying opportunities for business growth.• Support preparing strategic marketing plans. Development and introduction of new and up-dated products via the business teams to the Sales organization and customers.• Drive solution launches with communication, support tools and training.• Ensure that new solutions are introduced professionally, with appropriate positioning, pricing, sales materials, promotions and accompanying services.• Pursue, develop and support internal and external business partnerships and marketing agreements work with sales and service teams to develop sales channels. Show less • Responsible for following up orders and providing services to customers.• Respond to customer requires and requests (via telephone, fax and mail) in a timely manner. • Understand customer needs and provide timely response to customer request • Coordinate with sales team, other departments and production on delivery of goods and services. • Handle customer complaints according to the company procedures and services standard, able to suggest corrective actions to drive cross departments for service improvement • Communicate with customers and vendors regarding the latest development of the customers to maintain updated customer profile information. • Proactively share among team members on new product/system knowledge/process improvement.• Provide suggestions to supervisor on the improvement of the current order / operation flow to increase efficiency. • Be proactive and self-aware. • Provide selling support to respond to management needs Show less

  • RBO Sales Manager

    Jan 2010 - Sept 2016

  • RBO Sales Executive

    Jan 2009 - Jan 2010

  • Product Development Supervisor

    Mar 2008 - Jan 2009

  • Product Executive

    Jun 2004 - Mar 2008

  • Customer Service Representative

    Apr 2002 - Jun 2004
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  DERIDESEN LABEL

  Jan 2017 - now

  Global Sales & Marketing Manager

  • Manages and grows the accounts by ensuring professional customer service is provided to the buying offices, their agent and vendors. This role provides leadership, supervision and direction to the team and a resource and escalation point on operational issues• Manage the team to proactively develop and implement service solutions to increase customer satisfaction. • Develop & implement sales strategies that will result in increased market share and profitable business expansion to help exceed sales revenue targets• Lead all customer facing activities in the Regional Buying Offices from strategic direction setting to elements of program management and support• Follow the fashion trends, work with the creative design teams for the collections and present them to the brand owners globally• Participate in the exhibitions to present the latest collections to the customers as well as new potential customers to increase the market share Show less