Jared Cain

Experience

• 

  Ball Janik LLP

  May 2007 - Aug 2007

  Government Relations Assistant

  • Researched and examined environmental policies pertinent to Ball Janik’s respective clients • Prepared memos for clients that included relevant congressional hearing testimony and environmental data• Assisted in the development of marketing proposals for the Cities of Tempe, AZ and Oakland, CA

• 

  Massachusetts House of Representatives

  Jan 2008 - Jun 2008

  Legislative Assistant, Committee on Environment, Natural Resources and Agriculture

  • Researched information pertinent to Rep. Smizik’s legislation, including electronic waste recycling, agricultural advisory boards, and statistics relative to the Massachusetts Biofuels Task Force• Drafted and issued press releases• Attended events and hearings and gathered relevant information for crafting legislation

• 

  Massachusetts State Senate

  Jun 2008 - Aug 2010

  Director of Communications for Senator Richard T. Moore

  • Secured favorable press as spokesperson for Sen. Richard T. Moore; coverage ranged from local to state and national media including WBZ4 Boston, WBUR Boston, WCVB Boston, NPR, NECN, CNN, USA Today and CSPAN• Overhauled Sen. Moore’s main website and developed a then-innovative blog with an “ask and answer” format to engage with constituents• Developed on-the-ground communications strategies including a district listening tour, contributing to Sen. Moore's reelection

• 

  EPRI

  Sept 2011 - Oct 2014

  Digital Communications Lead

  • Developed and executed as team lead a new organization website, four product microsites and an online community, respectively doubling main site visits, measurably increasing member satisfaction and elevating the digital brand of EPRI through efficient technology transfer• Spearheaded EPRI’s social media strategy and social content development, increasing overall following by nearly 150% while finding new ways to engage with member organizations through industry and EPRI events

• 

  New Teacher Center

  Oct 2014 - Nov 2016

  Associate Director, Digital Marketing and Communications

  • Led overall digital rebrand, team members/vendors and execution of a new organization website, reducing bounce rate by 50%, doubling time spent on the site, and tripling lead conversion rates through advanced inbound marketing techniques• Drove email marketing strategy that doubled readership and increased conversions, leading to a 40% marketing qualified lead conversion rate• Established footprint for New Teacher Center’s enterprise digital strategy, serving as internal expert in ensuring best digital practices in online product delivery, overall customer experience and robust enterprise data systems Show less

• 

  California Charter Schools Association

  Nov 2016 - Mar 2022

  • Led CCSA's Digital Strategy team and the enterprise digital strategy for the organization; executing the development, management, and enterprise operations of all web assets, paid digital advertising, SEO, social media, email marketing, member engagement programs, lead targeting, data modeling & analytics, and technology infrastructure• Drove lead management strategies tailored towards action and engagement within the charter school movement; achieved progressively surpassed goals in engagement and conversion benchmarks while leading the Digital Strategy team• Served as chief internal expert, advisor, and evangelist on digital best practices and digital's role in achieving CCSA's mission and impact in education reform• Key strategic adviser and operations leader, actively contributing to and managing the refinement and execution of our organizational strategic plan• With CCSA's sister 501c(4) organization, CCSA Advocates and its associated Political Action Committees, led digital strategies that elected endorsed candidates Show less

  • Vice President, Digital Strategy

    Dec 2019 - Mar 2022

  • Interim Vice President, Communications

    Mar 2019 - Dec 2019

  • Managing Director, Digital Strategy

    Aug 2017 - Mar 2019

  • Director, Digital Communications

    Nov 2016 - Aug 2017
• 

  Unearth

  Mar 2022 - Aug 2023

  Digital Director

  • Strategic advisor to clients across a wide range of industries, developing and leading winning digital public affairs campaigns that delivered on client priorities• Established and maintained strong client relations by offering exceptional strategic counsel that achieved client goals on the ballot, in the legislature, in media, or for reputation management• Proactively grew new business opportunities with current and prospective clients, paid and earned media partners, or public and external affairs industry insiders• Managed Unearth production team, coaching and mentoring team members in their career development; identifying innovative branding, web and graphic design, and video production solutions that meet and surpass client objectives Show less

• 

  Educators for Excellence

  Aug 2023 - now

  Vice President of External Affairs