Nicollas Cabral

Experience

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  Freelancer

  Mar 2020 - Mar 2022

  Advertising Media Buyer

  I worked as a freelancer in performance management for Small and Medium-sized Enterprises (SMEs) in segments such as real estate agencies, gas stations, women's and men's fashion e-commerce, clubs, and independent professionals like doctors and nutritionists. My objective was to generate qualified leads and enhance the visibility of these businesses.Responsibilities:Creation, analysis, and optimization of ads on Meta Ads and Google Ads.Development of strategic copywriting for ads.Creation and management of data tracking tags.Support in optimizing customer service via WhatsApp.Development of Landing Pages.Implementation of automated customer service funnels using ManyChat.Creation of acquisition funnels.Achievements:Increased lead demand by up to 4x through strategic reduction of cost per lead and optimization of acquisition funnels.Expanded companies' visibility by up to 720% to new users.Multiplied contact opportunities in the pipeline with structures implemented within 2 weeks. Show less

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  NC Assessoria de Marketing

  Mar 2022 - now

  Advertising Media Buyer

  NC Marketing Consultancy was established with the goal of bringing small and medium-sized businesses closer to their marketing objectives by increasing visibility through paid traffic, strategic communication in ads targeted at the audience, and a professional business approach through filmmaking services.Responsibilities:• Creation, analysis, and optimization of ads.• Development of websites.• Crafting optimized copy for ads.• Conducting market and competitor analysis.• Researching and selecting keywords and search terms.• Creation and management of data tracking tags for advertising platforms.• Development of acquisition funnels.• Implementation of customer service automations.• Local SEO strategies.• Optimization of Google My Business listings.• Client support and conducting regular meetings to present results.Achievements:Achieved client satisfaction in visual and creative projects.Significant increases in visibility, lead generation, and return on investment (ROI).Managed over R$1.5 million in advertising investments.Collaborated with companies across more than 20 different sectors, delivering authenticity, attracting new opportunities, retaining clients, and driving business growth. Show less

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  Vmais Company

  Nov 2023 - May 2024

  Advertising Media Buyer

  Vmais Company is a marketing, innovation, and technology firm, creator of Brazil's largest driver's license democratization program, the CNH Popular Program.Responsibilities:Creation, analysis, and optimization of ads on Meta Ads and Google Ads.Presentation of performance reports.Conducting market research in different regions, presenting data on opportunity costs, budget projections, and strategy enhancement.Participation in strategic meetings with colleagues.Providing client support related to paid traffic.Regular meetings with Meta Ads and Google Ads support teams.Achievements:Attracted over 25,000 potential clients to the company's marketing and customer service departments through online ads, in collaboration with the marketing team. Show less

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  Fountain Forward

  Jan 2025 - now

  Campaign Manager