KEVIN JAMES

Experience

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  Iron Dragon Academy of International Martial Arts

  Jun 1996 - now

  Founder, CEO

  Our training curriculum strives to empower the martial artists with an unimpeachable sound knowledge of sport budo in the genres of boxing, MMA, kickboxing, no-gi submission wrestling, and freestyle judo. There is an entirely different field of study referred to as, “combatives”. This genre demands a basic knowledge of firearms (pistol and carbine), in-depth knowledge of your person weapon systems and uniform, bladed weapons, force continuum, ROE & RUF, tactical trauma/emergency first aid, urban environment threat assessment risk analysis, and the use of headbutts, eye-strikes (and eye-gouging), strikes and ripping the groin, small joint manipulation, ‘come-along’ pain compliance techniques, and many techniques considered illegal in sport budo.To advance in rank, we pressure test our skill using force-on-force exercises and multiple attacker scenarios. Pressure Testing and randori (free sparring) is the best way to replicate (as closely as possible without risking serious injury) the unpredictable, chaotic operational environment of the street or battlefield. Show less

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  K-1 Global, LTD (d.b.a., FEG /Fighting Entertainment Group)

  Jul 2012 - Sept 2013

  Director of Global Communications & Internet Marketing

  K-1 is the largest professional kickboxing promotion in the history of combat sports. Since 1993, K-1 has hosted live combat sports events in 38 countries featuring the best and most accomplished athletes in kickboxing. K-1 has held broadcast deals with ESPN and HDNet in the United States, Fuji TV in Japan, and numerous other networks across the globe. Responsibilities:- Principal leader in the planning, development, and implementation of digital marketing & social media strategies to accelerate the growth of the K-1 brand worldwide. Reporting directly to the K-1 Chairman and marketing teams in Japan and China- Created and wrote visual content for K-1 owned digital marketing and social media platforms. - Directed and managed all aspects of social media marketing campaigns - inclusive of Facebook, YouTube, Twitter, and Pinterest reaching global markets.- Created live event digital marketing and integrated social media campaigns that brought together participating fighters and sponsors with the aim of driving event ticket sales and streaming PPV revenue.- Translated Marketing, PR & Content strategy into relevant messages and calendar of digital activities.- Monitored and assessed advertising campaign return-on-investment (ROI) progress, produced detailed analytics reports, provided recommendations as needed. Show less

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  Combat Judo International

  Oct 2015 - now

  Executive Director

  Combat Judo International (CJI) is a worldwide association of judoka and martial artists from of a wide range of styles dedicated to promoting and teaching an interpretation of Judo from a combat/martial perspective rather than sport. - Combat Judo International supports our members with powerful educational tools, marketing resources and networking opportunities to help promote qualified instructors and academies. - Receive Federal agency and law enforcement P.O.S.T. approved tactical training curriculum ready for immediate integration into your existing martial arts program. - Receive below wholesale and deeply discounted pricing on quality tactical gear, martial arts supplies, travel services and academy insurance. - Earn fully accredited tactical instructor credentials and belt rank in Combat Judo.Membership is open to practitioners of all martial art stylists regardless of gender, ethnicity or age. Show less

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  Iron Dragon Martial Arts Academy & Fitness

  Jan 2017 - now

  Owner and Principal

  Principal responsible for leadership in all aspects of student training, coaching and rank examination testing. Areas of Responsibility Business and revenue growth planning, brand strategy marketing, advertising campaign management, lead capture management, new member enrollment, retention, curriculum development, rank examination testing, P&L.