Polina Holubeva

Experience

• 

  BDC Consulting

  Mar 2020 - Apr 2020

  Стажёр в отделе маркетинга

  Исследование коммуникационной политики белорусских банков.

• 

  BDC Consulting

  Nov 2020 - Dec 2020

  Стажёр в отделе маркетинга

  Исследование криптовалютных бирж.

• 

  Currency.com

  Jun 2021 - Dec 2022

  🖇 Create ideas for Instagram and Facebook and references preparation, their further publication;🖇 Meta data preparation and SEO optimization for YouTube videos;🖇 Prototyping of landing pages (web and mobile version) and interface for mobile applications;🖇 Facebook and Instagram daily stories material preparation;🖇 Preparation and maintenance of ASO for mobile applications;🖇 Conducting the interaction process and setting up tasks for the designer;🖇 Competitor analysis and content generation for applications;🖇 Compiling a list of links with utm tags for landing pages;🖇 Creating push notifications in apps;🖇 Creating scripts for video clips for landing pages and mobile applications;🖇 Conducting the process of interaction with interns, setting up tasks and checking;🖇 Drawing up a monthly content plan for social networks;🖇 Elaboration of product mailing chains. Show less 🖇 Compiling and analyzing the competitor database on LinkedIn, Instagram and financial-related educational platforms;🖇 Selection of content for an Instagram page and adaptation to the locale, selection of material for a B2B page on LinkedIn;🖇 Formation of goals for current and potential products, taking into account all channels of information dissemination;🖇 Writing texts for Youtube videos, creating links with utm tags, selecting keywords;🖇 Compiling a database of influencers and communicating with them;🖇 Generating ideas and features for products;🖇 Creating a content plan. Show less

  • Marketing Manager

    Sept 2021 - Dec 2022

  • Intern

    Jun 2021 - Aug 2021
• 

  Ninen

  Jan 2023 - Jun 2023

  Social Media Marketing Specialist

  Project work with accounts in social networks.

• 

  Grymala

  Jul 2023 - Apr 2024

  ASO-specialist (marketing)

  ▪️Manage ASO for 3 mobile apps in the App Store and Play Market.▪️Hypothesis testing with metadata.▪️Conducting A/B tests with graphical elements.▪️Working with feedback. ▪️Bringing the app to the App Store platform for Apple Vision Pro.▪️Publishing the app on Product Hunt.

• 

  Dzengi.com

  Oct 2023 - now

  • Marketing Specialist

    Apr 2024 - now

  • Marketing Assistant

    Oct 2023 - Apr 2024