Annette Crasto

Experience

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  First Advantage India

  Apr 2014 - Jul 2014

  Operations Associate

  As an Operations Associate at First Advantage which is a background checking firm, our team was responsible for analysing the authenticity of legal documents (Education certificates and Legal documents). We would be given individual targets to complete which would sum up to our weekly/monthly targets as a team.- Worked within the 'Reports Team' and performing data entries - Worked with daily targets rectifying errors in combination of 20 simple and complex reports- Analyzed the authenticity of legal documents and the report.- Scanning the reports on the system put together by members in other processes.- Verified discrepancies and rectified errors or mismatch in the reports.- Dispatched the final draft of the reports to clients Show less

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  Unitec Young Minds

  Aug 2015 - Jan 2016

  Team member

  Duties:- Attend client meetings to have an understanding of: Client's business and the industry, Business USPs & identifying current market challenges faced by the client.- Conduct brainstorming sessions for every project and each team member would volunteer to take part in primary and secondary research and drafting solutions.- Establish achievable business/marketing objectives and measurable KPIs after analysing the industry environment and skills at our disposal.- Acted as a Secretary by recording progress in each project, taking attendance and recording minutes for team members' view. Show less

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  DESIGNERTECH LTD

  Aug 2015 - Oct 2015

  Industry Based Learning (Internship)

  As part of my Graduate Diploma in Business (Marketing) course,I had the opportunity to work with DesignerTech (currently acquired by Theta) on providing recommendations to improve their landing pages on their website.Duties:- Website Auditing and A/B testing landing pages for increasing conversions throughwebsite- Preparing project reports- Recommendations on best practices for getting traffic on the website

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  LazyAz

  Jul 2016 - Nov 2016

  Assistant Administrator / Marketing Intern

  Duties : - Monitoring incoming customer orders through the app & website and updating the CRM.- Routine Admin tasks : Setting up processes, managing multiple orders & co-ordinating with delivery drivers, maintaining invoices/bills.- Customer Service: Ensuring customer receive their meals on time by tracking travel time taken for every delivery, updating customers incase of delivery delays and getting customer feedback leading to customer satisfaction.- Using Google Spreadsheets, maintained a list of customer information and order information which could later be used as a Remarketing list.- Acted as a Business development representative by contacting businesses via emails to become potential investors and business partners. Show less

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  Steens Honey

  Dec 2016 - Sept 2021

  Marketing and Admin Assistant

  MARKETING & ANALYTICS:1. Content creation to increase customer satisfaction - Being a part of the Customer Service team gave me insights of customer's habits, behaviour & experience through their repeated questions which inspired building landing pages on Shopify (GemPages App) informative content on website for SEO2. Email Marketing strategies (Mailchimp & Omnisend) : Brainstormed as a team and put in place EDM Automation forms to: - Increase new users engagement on website - Offering 15% off first purchase pop-up - EDM Cross-selling to encourage repeat purchases - Abandoned cart EDM to re-engage with visitors that exited without purchase3. Website competitor research : Conduct internet price research as needed.4. Assist with sourcing promotional items, Support Brand Manager with NPD projects as required.5. Hands-on experience in Google Ads & Google Analytics: Planning, implementing, monitoring, optimising and reporting : Created Google campaigns that generated ROAS (Return on Advertising Spend) 454% total revenue of $49K ( Direct Conversions + Assisted Conversions) within a span of 12 months6. Experience in creating e-commerce landing pages on Shopify and loading product information.7. Using Hotjar videos understanding live user behaviour patterns on website and providing recommendations to improve user experience, highlight website glitches and other minor changes.CUSTOMER SERVICE:1. Answering customer query via emails & online (TAWK - live chat) including educating customers, investigating & resolving customer complaints (missing parcels/damage goods) & up-selling products when appropriate.2. Liaising with 3PL warehousing/logistics personnel for smooth running of orders.3. Reporting consistent product & delivery anomalies to Market Services Coordinator and Sales & Marketing Manager Show less

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  Dominion Salt Ltd

  Sept 2021 - Dec 2021

  Customer Service Representative
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  Countdown Supermarkets

  Dec 2021 - Jul 2022

  Lifelong Assistant - Part time
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  Age Concern New Zealand

  Mar 2022 - now

  Visiting Service Volunteer
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  Inland Revenue NZ

  Jun 2022 - now

  Customer Service Officer