Sandra Zupanski

Experience

• 

  Off the Hook Arts

  Jul 2015 - Aug 2015

  PYCH (PROJECT YOUTH AND CHAMBER MUSIC) SUMMER CAMP COUNSELOR

  Summer music counselor for local young students; work involved: TeachingLeading small groups (young students)Effective group communication

• 

  University of Houston

  Aug 2016 - Dec 2016

  Graduate Teaching Assistant

  Worked as Musicology Graduate Teaching Assistant to undergraduate students. Responsibilities included teaching undergraduate musicology classes; grading tests, essays, and research projects; meeting with professor & other teaching assistants regularly; advising students.

• 

  Great Harvest Bread Co.

  Mar 2017 - Dec 2018

  Baker

  Started as sweets baker, and quickly was cross-trained on all roles in the bakery. Helped develop and implement new products, train incoming employees, and was given a high level of responsibilities by owner due to competence in role.

• 

  Poeme Macarons

  Feb 2019 - Feb 2023

  CEO/Founder

  Founder of Poeme Macarons, a music and travel-inspired macaron shop. Founded & developed local company with excellent brand reputation from one owner to 15+ employees, a physical storefront, and thousands of clients.-Spearheaded digital & inbound marketing strategies for gourmet local bakery, growing platform to 20+ thousand social media followers across several channels.-Supervised hiring, training, and managing team of up to 15 employees, with an emphasis on instilling brand message & voice in each employee.-Maintained and optimized WordPress company website & blog on a regular basis.-Created and innovated hundreds of macaron flavors & products, and developed & improved existing products according to market & industry trends, customer feedback, and surveys.-Planned & executed Paid Ad campaigns on multiple channels, including Instagram, Facebook, and Google Ads.-Developed partnerships & networked with local businesses & industry influencers for collaborative events, social media campaigns, and wholesale contracts.-Executed email & social media campaigns (using MailChimp, Constant Contact, and Square), creating & implementing strategies to build brand awareness, drive conversions, and incentivize current clients.-Recognized lack of vegan macaron options across USA and created a successful vegan macaron recipe, resulting in a 20% increase in profit attributed to vegan macarons in three months and a new target buyer persona.-Pivoted from 90% wholesale & event sales to an e-commerce & delivery model during COVID pandemic in 2020, growing revenue 400%+ in 12 months through strategic digital marketing campaigns, inbound marketing methodology, and optimizing the company website & landing pages. This resulted in the expansion to a brick-and-mortar in 2021.-Achieved 100+ 5-star reviews across multiple channels. Show less

• 

  SharpNet Solutions, Inc.

  May 2023 - Jun 2024

  Digital Marketing Manager / PPC Specialist

  Designs & builds lead generation and e-commerce paid advertising campaigns with a primary focus onGoogle Ads (including YouTube) and Bing Ads. Engages in professional client communication as account manager.• Strong experience working within Search, Display, YouTube, Shopping, and PMax campaigns.• Optimized and managed 60+ client accounts spanning a variety of client industries. Managedchallenging, niche markets, as well as oscillating monthly budgets.• Implemented conversion tracking for all client accounts through GTM & Google Analytics. Led theinstallation of enhanced conversions and complying with user consent guidelines.• Provided enthusiastic and prompt client communication to all assigned accounts.• Utilizes a variety of CMS platforms including WordPress, Shopify, Big Commerce, Lightspeed, Wix,GoDaddy, etc.• Handles all Google Ad policy issues, support tickets, and ad verification requests. Show less

• 

  Digital Position, LLC

  Jun 2024 - now

  PPC Account Lead

  Strategically builds & optimizes PPC accounts in both lead gen & ecommerce, specializing in the health & wellness industry.Manages paid ad accounts in primarily Google, Bing, Meta, and Amazon.