
Rizwan Buttar
C.E.O

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About me
Chief Innovation Officer @ Pharma Trax | Patient Safety, Drug Surveillance
Education

Etrax GPS / GSM Vehicle Tracking System
2003 - 2004Final Year Project Research and Development ManagementActivities and Societies: GIS, M2M, Fleet management, Vehicle Tracking, Packet Data management, TCP/IP Stack, ESRI integration. Soliciting and successfully getting sponsored from an industry veteran R&D Firm. This Project was commercialized in later years and became Tek Linx. and had Pakistan's 30% market share. and exports to middle East and Africa. Final Project E Trax became a hallmark product in its team and was considered one of the best breakthrough done with limited scale resources. Developed custom GIS using ESRI's Shape format and integrated with GSM modems and GPS modules to acquire real-time location of remote objects. Input / output functions and availability of history Geo reportings. This product became my career path towards research and development field and continues .

Pakistan Air Force College Lahore
1998 - 2000FSC Pre EngineeringActivities and Societies: Chalk carvings, Science Fairs, Commodore 64 Programming Fazaia Inter College Lahore is governed by PAKISTAN AIR FORCE AHQ Education Directorate. Previously since 1949 it was known as PAF Inter College Lahore. Its name was changed as FAZAIA (PAF) COLLEGE LAHORE in 2002. It is located next to the Pakistan Air Force Base Muneer Road Lahore. It is part of the Pakistan Air Force Schools and Colleges System spreaded all across Pakistan.

Lahore School of Economics
2007 - 2009Master of Business Administration (M.B.A.) Marketing and FinanceActivities and Societies: Term projects, Presentations, New business Ideas, Entrepreneurship The Lahore School of Economics Executive MBA Program has been specially designed to offer mid-career professionals the chance to realize their full potentials which will ultimately lead to career advancement and a professional learning experience.

Stanford University Graduate School of Business
2019 - 2019EMBARK Stanford for StartupsStanford Embark is an interactive membership-based toolkit for emerging and established entrepreneurs. The resource is designed by Stanford GSB’s world-class faculty and successful entrepreneurs, combining high-level insights on building ventures with tactical steps necessary for launching or validating a sustainable business.Entrepreneurs across the globe will have access to and utilize Stanford Embark’s flexible modules and interactive tools to evaluate their progress and develop a… Show more Stanford Embark is an interactive membership-based toolkit for emerging and established entrepreneurs. The resource is designed by Stanford GSB’s world-class faculty and successful entrepreneurs, combining high-level insights on building ventures with tactical steps necessary for launching or validating a sustainable business.Entrepreneurs across the globe will have access to and utilize Stanford Embark’s flexible modules and interactive tools to evaluate their progress and develop a personalized “startup canvas,” that will act as a roadmap and help apply what they learn directly to their venture. For the first time, Stanford GSB will make its proprietary entrepreneurship-centered content and teaching accessible to a wider audience through this set of tested tools.Identify target customers and build personasDevelop a prototypeCreate value propositionsDefine a go-to-market strategyDetermine the right profit model Show less

PAF College Sargodha
1995 - 1996Middle- Secondary School
University of Engineering and Technology, Lahore
2000 - 2004Bachelor’s Degree Computing SciencesActivities and Societies: Term Projects, Campus Web Administrator, Teaching Assistant. Active Participation in extra curricular activities. University Trips Planing. University of Engineering and Technology, Lahore's oldest and most reputed Engineering Univerisity.The institution started its career in 1921 as the ‘ Mughalpura Technical College ’. Later it became the ‘Maclagan Engineering College’, a name given to it in 1923 when Sir Edwards Maclagan, the then Governor of the Punjab who laid the foundation stone of the main building, now called the Main Block, which still retains its majesty despite the wear and tear of over eight decades. At that… Show more University of Engineering and Technology, Lahore's oldest and most reputed Engineering Univerisity.The institution started its career in 1921 as the ‘ Mughalpura Technical College ’. Later it became the ‘Maclagan Engineering College’, a name given to it in 1923 when Sir Edwards Maclagan, the then Governor of the Punjab who laid the foundation stone of the main building, now called the Main Block, which still retains its majesty despite the wear and tear of over eight decades. At that stage the institution offered courses of study in only two disciplines; Electrical Engineering and Mechanical Engineering. Show less
Experience

Zauq New Media / Technologies
Feb 2003 - Mar 2005C.E.OLaunched a web development firm during my senior studies and did projects to excessive my passion for new technological advancements and what internet and web opened up for this part of the world.Industrial Automation ProjectsMachine IntegrationWeb SolutionsWeb Presence SolutionsWeb HostingDomain RegistrationCompany was delegated to professional management to carry out its operations in the recent years.

City Track Pvt Ltd
Mar 2005 - Aug 2006Project ManagerDeveloped Business Plan, technology selection, vendors management and implementation of a GPS based Vehicle Tracking System and services offering company to use SMS and GPRS networks to provide real-time monitoring of Vehicles, Mobiles Assets, M2M.Managed the development of GIS, Mapping Data, rendering and DB Design.Project was completed before the deadlines and took advantage of early comer right after the regularization of DTRE regime by Govt of Pakistan.

Tek Linx
Mar 2005 - Mar 2010Developed designed and managed a team of professionals to develop indigenous hardware for vehicle Tracking and Fleet management Industries. Tek Linx designs, develops, implements, and supports technologically sound embedded solutions. We specialize in GPS tracking systems for commercial fleet management in a broad range of industries.At Tek Linx our mission is to design and manufacture high-quality, innovative, effective and reliable products and solutions and to provide exceptional service and support that exceeds customer expectations. Show less At Trade Linx we represent several prestigious international brands covering a wide range of Industrial Machinery addressing the needs of Food, Pharmaceutical, Cosmetics, Dairy Processing, Packaging, Confectionery, Ceramics and Textile Industries.We strive to provide you functional and reliable equipment backed by committed after sales services ensuring maximum uptime.Trade Linx, is a single-source provider for Equipment, Supplies and Expertise. Our customers depend on us to research, advise and install the most effective labelling, coding and marking systems for their companies. Years of specialized experience combined with industry leading products for quality, efficiency and productivity have earned us the trust of customers across a wide range of industries. Show less
Director Business Development
May 2006 - Mar 2010Manager Business Development
Mar 2005 - Sept 2009

Zauq Group
Dec 2009 - nowDirector Business DevelopmentNew Business DevelopmentNew Business and new Product Lines research, development and executionProspecting for potential new Partners and end customersConducting research and building relationships with new partners.Setting up meetings between client decision makers and company’s practice leaders/Principals.Active Participating in pricing the solution/service mix.Handling objections by clarifying, emphasizing agreements and working through differences to a positive conclusion. Channel ManagementPresenting new products/services and enhancing existing relationships.Working with technical staff and other internal colleagues to meet customer needs.Arranging and participating in internal and external client debriefs.Business Development PlanningAttending industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.Presenting to and consulting with mid and senior level management on business trends with a view to developing new services, products, and distribution channels.Identifying opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.Using knowledge of the market and competitors, identifying and developing the company’s unique selling propositions and differentiators.Management and ResearchSubmitting weekly progress reports and ensure data is accurate.Ensuring that data is accurately entered and managed within the company’s CRM.Forecasting sales targets and ensuring they are met by the team.Tracking and recording activity on accounts and help to close deals to meet these targets.Working with marketing staff to ensure that prerequisites (like pre-qualification or getting on a vendor list) are fulfilled within a timely manner.Presenting business development training and mentoring to sales staff and other internal staff.Researching and developing a thorough understanding of the company’s people and capabilities. Show less

Pharma Trax
Mar 2016 - nowChief Innovation OfficerPHARMA TRAX is a Pharmaceuticals Trace-ability, Verification Solution to deter counterfeit drugs and provide effective Drug surveillance and Recall management system. PHARMA TRAX Focused on patient safety and reducing medication errors while re-enforcing Trust for Pharma brands with a Patient Centric Approach. In the last 3 years PHARMA TRAX has helped secure drugs worth approx. USD 600 million USD, with more than 200 million Packs of drugs secured; and helped save thousands of lives by deterring counterfeiting and ineffective drugs;Pharma Trax is a one stop solution for Pharmaceutical Track, Trace and Verification needsPharma Trax is a suite of integrated modules which enables Pharmaceutical manufacturing and distribution companies to achieve Item Level Serialization, Trace-ability of Products and it’s Shipping units. This solution is specifically designed to cater to Health care and Pharmaceutical Industry’s initiatives for Patient Safety, Obsolesce Management, Recall Effectiveness, Drugs ownership tracking, Brand protection, Supply Chain visibility – EPCIS, Sales and Distribution tracking and Track and Trace in true spirit.Our bespoke solutions cater to regulatory as well as commercial needs of Healthcare and pharmaceutical Industry. Show less
Licenses & Certifications
- View certificate

Strategic Management
Copenhagen Business SchoollOct 2019 - View certificate

Introduction to Intellectual Property
University of PennsylvaniaSept 2019 - View certificate

Copyright Law
University of PennsylvaniaSept 2019 - View certificate

Storytelling for Impact
Philanthropy UniversityNov 2019 - View certificate

Patient Safety and Quality Improvement: Developing a Systems View (Patient Safety I)
The Johns Hopkins UniversityOct 2019 - View certificate

STORY TELLING FOR CHANGE
AcumenNov 2019 - View certificate

Intellectual Property Law Specialization
University of PennsylvaniaSept 2019 - View certificate

Patent Law
University of PennsylvaniaSept 2019 - View certificate

Great Leaders, Great Teams, Great Results - Stephen Covey
FranklinCovey India & SouthAsiaNov 2011 - View certificate

Trademark Law
University of PennsylvaniaSept 2019
Honors & Awards
- Awarded to Rizwan ButtarMember, Google Cloud Innovators Program Google Cloud Oct 2025 Selected as part of the Google Cloud Innovators community — connecting professionals and developers to learn, collaborate, and co-create innovative solutions through monthly credits, learning resources, and expert sessions
Languages
- enEnglish
- urUrdu
- puPunjabi
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