Alejandro Roca Rivera

Experience

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  Concello de Santiago de Compostela

  Oct 2013 - Nov 2013

  Director of the Advertising Campaign 'Compostela Actúa'

  Directed a no-budget spot and three clips to promote the casting call for Compostela Actúa, a performing arts group that encompasses three disciplines: acting, singing and playing music.

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  Televisión de Galicia

  Nov 2013 - Apr 2014

  Production Assistant - Intern

  I completed an internship for 6 months at the largest Galician TV and Radio company, Compañía de Radio/Televisión de Galicia.During my stay at this company, I undertook the following responsibilities:- TV programming.- TV production management.- Radio production management.- Assistance in some of the CRTVG's TV shows, such as Luar.- Digital documentation.- Coordination of some different departments within the company.- Movie subtitling for the deaf and hard of hearing (SDH). Show less

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  LAST TOUR

  Oct 2014 - Oct 2014

  Journalist - Intern

  Joined the BIME AV team and interviewed some highly recognised professionals in the today's global music industry landscape, such as Stevie Wonder's manager Keith Harris, Bob Lefsetz, Benji Rogers, Tomas Cookman, Sergio Pimentel, Melina Hickson, Matías Loizaga or Ignacio Otalora among others.

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  Techabout S.L.L.

  Jan 2015 - Mar 2015

  Events Assistant - Intern

  During my internship at Techabout S.L., I was in charge of the events area development using the electronic badge MeetAbout, a new concept of nametag bringing bi-directional real-time communications with the event's participants, allowing organisers to stop depending on mobiles, batteries, roaming or wifi to reach the 100% of the attendees.

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  Connections Luxury

  Apr 2015 - Sept 2022

  Connections is the global networking and event organiser exclusively for senior executives and experts in Luxury, Wellness, Adventure and Meetings. We bring hand-picked leaders from the industry together to do business over 4 continents, with up to 6 events a year. Promoted to Head of Buyer Relations, overseeing global buyer recruitment for the Connections events portfolio in all their different verticals - Luxury, Luxury MICE, Wellbeing, Adventure, Weddings and Bespoke events for Tourist Boards all over the world. Managed a team of three Buyer Managers. Show less Buyer Manager, spearheading the launch of the next generation of events - ConnectionsAs a Buyer Manager, I undertook the following responsibilities - Oversee the recruitment and maintenance of buyer registrations for the events portfolio- Review the current database of agents to prioritise key agencies for key account management- Work with contracted suppliers to identify and recruit (business development) new and highly desirable properties and luxury travel products as well as agents to attend current and future programmes- Engage with approved buyers to identify new potential recommended agents (business development) to attend future events- Investigate and build the database of specialist in adventure, wellbeing and luxury MICE buyers for participation in future programmes- Engage with agency associations to investigate ways to form and strengthen business relationships and gain more exposure for the Connections brand- Contribute to the Connections team in identifying new potential opportunities or business partners that will lead to the expansion of the Connections portfolio- Contribute to the strategic direction of the Connections series with the view to feeding information from clients who have identified opportunities to improve the event- Represent Connections in international trade shows Show less Events and Marketing Executive, spearheading the launch of the next generation of events - Connections.As an Events and Marketing Executive, I undertook the following responsibilities:- Execute events operations in local and international destinations, including the UAE, China, Brazil, India, Thailand, Ecuador, Ireland, Portugal, Italy, Spain or the UK.- Website content creation, including new web pages, editing and updating existing web pages- Ensure accuracy and high standards at all times when designing, editing and proofing content for a number of publications including Travel Weekly, Aspire and more.- Manage e-mail marketing campaigns using company systems.- Implementing social media campaigns.- Strong focus on personalised client relationship management.- To co-ordinate content submission dates and the content sign off process.- Driving website traffic through SEO tactics, including keyword research and analysis- Monitor and report on social media activity - engaging and responding appropriately- Manage Connections database across all events portfolio- Carry out general administrative tasks Show less

  • Head of Buyer Relations

    Jan 2019 - Sept 2022

  • Buyer Manager

    Aug 2017 - Jan 2019

  • Events and Marketing Executive

    Jan 2017 - Aug 2017

  • Events and Marketing Coordinator

    Oct 2015 - Jan 2017

  • Events and Marketing Assistant

    Apr 2015 - Oct 2015
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  Journeys

  Oct 2022 - now

  Events Director

  Journeys is the tailored events solution specialised in the art of engaging with one another globally in any industry.We create bespoke events using cutting-edge, proven tools and techniques to encourage the very best interactions between attendees.www.journeys.global