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Beatrice Buecher

Beatrice Buecher

Assistant Market Manager - CCTV Systems

Followers of Beatrice Buecher1000 followers
location of Beatrice BuecherRennes, Brittany, France

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  • Timeline

  • About me

    Digital Marketing Manager @Signify, ex Philips Lighting - Marketing I Communication I Digital I E-commerce I Data I IoT

  • Education

    • ESCP Business School

      2022 - 2023
      Certificat Marketing Digital Félicitations du jury 16/20

      Activities and Societies: Cas pratique : "Stratégie de marketing digital pour développer les parts de marché de DHL Express sur le segment des TPE/PME" - Intégrer le digital dans la stratégie de l’entreprise- Adapter sa stratégie Branding et Media- Définir et gérer sa présence sur les réseaux sociaux - Maitriser l'approche Data Driven Marketing, les leviers d'acquisition et le marketing mobile- Piloter une stratégie de marketing digital de bout en bout - Structurer, rédiger et défendre un plan marketing digital et son budget

    • ESSCA Ecole de management

      1994 - 1998
      Angers, Ecole de Management

    • ESCP Business School

      1998 - 1999
      Master's degree Marketing & Communication

    • Bishop's University

      1997 - 1998
      Sherbrooke, Canada Marketing

  • Experience

    • Philips

      Jan 2000 - Jan 2003
      Assistant Market Manager - CCTV Systems

    • Bosch Security and Safety Systems

      Jan 2003 - Jan 2006
      Market Manager

    • Philips Lighting

      Jan 2006 - Jan 2017

      - Portfolio Management on B2B channels- Development of the 3 year product roadmap in collaboration with international productmanagers - EMEA ambassador- Implementation of a multi channel growth plan in collaboration with Sales, Supply Chain,Finance, and Trade Marketing- Implementation of reporting tools to track and manage KPIs of the category (Sell In SellOut, Margin, Stock)- National and international tenders portfolio and pricing lead- Management of an assistant Show less

      • Senior Product Manager

        Jan 2012 - Jan 2017

      • Product Manager

        Jan 2006 - Jan 2012

    • Signify

      Jan 2017 - now

      - Responsible of the entire digital experience on Signify's (formerly Philips Lighting) own platforms - Social, Media and Influencer campaigns- Data analytics : KPI monitoring of digital indicators and recommendations- E-commerce B2B activations in sync with our wholesalers- Management of an assistant - Management of marketing plan, budget and execution - Retail & Hospitality segments- Marketing activations for online & offline channels (fairs, brochures, case studies)- New leads generation & key accounts growth management- Communication around Connected lighting #IoT systems, Light as a Service, 3D printing innovations- Sales forecasting, team performance analysis & reporting

      • Digital Marketing Manager

        Jan 2020 - now

      • Retail Marketing Manager I Smart Lighting

        Jan 2017 - Jan 2020

  • Licenses & Certifications

    • Pragmatic Marketing

      Pragmatic Institute
      Jan 2017

    • E-Commerce Manager

      Cegos
      Jan 2018

    • Digital Marketing, Digital Foundations

      General Assembly
      Jan 2017