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Apoorva Achaya

Apoorva Achaya

Architectural Intern

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  • Timeline

  • About me

    User Experience Design + Product Management + Gaming

  • Education

    • School of Planning and Architecture

      2004 - 2009
      Bachelor of Architecture (B.Arch.) Architecture

    • National Institute of Design

      2009 - 2012
      Post Graduate Diploma Graphic Design (Visual Communication)

  • Experience

    • Neev Architects

      Apr 2007 - Jul 2007
      Architectural Intern

      - Redesign of Allahabad University, India : Area Programing for various sections of the University.

    • Segel Design Associates

      Apr 2008 - Jun 2008
      Design Intern

      - Architectural Illustrations for a house design in Dehradun- Lifestyle Accessory Design for a line of products for JJ Valaya

    • VIA Interactive Pvt. Ltd.

      Jun 2008 - Jul 2008
      Graphic Design Intern

      - Graphic Design and Illustrations for the Explore Rural India campaign.

    • VIA Interactive Pvt. Ltd.

      Aug 2011 - Mar 2012
      Graphic Designer

      - Principal creative for a spatial design project (Architectural Projection Mapping Sequence)- Publication projects and website design as secondary work experience.

    • Zynga

      Feb 2013 - Nov 2022

      Games : Farmville 2 Country EscapeSome Features : D1/D7 Retention Opts, Petal Paradise Boldbeat, Improving Social, Daily Quest, Event Retuning, In-game Player Survey, Rich Notifications.- Next step in my growth as a designer. Focused on complementing design skills with understanding of product metrics and data analysis. - Setting up larger vision for the team, creating roadmap and monitoring core product metrics- Conducted workshops over 6 months on how to mindfully use data to create better user experience.- Drove multiple UX optimizations to demonstrate positive impact of design improvements on game metrics. - Designed a feature to collect contextual user feedback in-game and channeled it to create a more user need centric roadmap. Show less

      • Product Manager

        Mar 2021 - Nov 2022

      • Associate Product Manager

        Nov 2019 - Mar 2021

      • Senior User Experience Designer

        Jan 2016 - Oct 2019

      • User Experience Designer

        Mar 2014 - Jan 2016

      • Associate User Experience Designer

        Feb 2013 - Mar 2014

    • Fitkids Education and Training Private Ltd

      Apr 2014 - Aug 2014
      Design Consultant

      - Worked on Fitkids' project DiscoverEd, aimed at providing learning tools to school students.- Conducted brainstorming sessions and mind mapping exercises with the creative team.- Assisted in initial discovery and design strategy.

    • Gaatha - A tale of Crafts

      Apr 2023 - May 2023
      Design Research Consultant

      - On site research and data collection, including artisan interviews, conducted in remote Madhya Pradesh.- Documentation with observations and insights.- Recommendations on integrating local crafts and tourism initiatives.

    • Sunday

      Dec 2023 - Mar 2024
      UX/UI Consultant

    • Supercell

      May 2024 - now
      UX Designer

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Apoorva Achaya
      Farmville 2 Country Escape Hackathon - Winner Farmville 2 Team Sep 2022 Worked with team to create a feature focused on player delight.
    • Awarded to Apoorva Achaya
      Farmville 2 Country Escape Hackathon - Winner Farmville 2 Team Feb 2020 Worked with team to create a fun way to engage with game quests.
    • Awarded to Apoorva Achaya
      Champion Award Zynga Studio-I Nov 2017 "This Master Chief has earned the respect of their peers and become a role model in their function, consistently leading from the front using creativity and commitment to influence the team, and repeatedly delivering significant results."
    • Awarded to Apoorva Achaya
      Zynga Studio I Hackathon - 1st Runner Up Zynga Studio-I Oct 2017 Worked with a team to create a feature for decorators, solving bigger issues of introducing long term aspiration in 'Farmville - Country Escape'. Participated in concept development with the Game designer, worked on creating quick flows and prototype of a game-play slice for the final demo.
    • Awarded to Apoorva Achaya
      Samurai Award Zynga Studio-I Feb 2016 Awarded to "A warrior who has gone above and beyond to not just raise the bar, but roundhouse kick it into the sky with their exceptional performance."
    • Awarded to Apoorva Achaya
      Farmville Hackathon - Winner Farmville 1 Team Jul 2015 Task Organizer for Farmville : The "Pop-up Manager" enabled players to plan their session with higher efficiency so that they can use that saved time to engage in more fun and productive activities.Conceptualized the Manager and co-ordinated a team of developers and artists to create a demo.
    • Awarded to Apoorva Achaya
      Student Scholarship awarded for Academic Excellence School of Planning and Architecture, New Delhi 2008