Aizzuan Ali

Experience

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  VADS Berhad

  Mar 2008 - Oct 2009

  Customer Service Executive
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  Richworks Human Capital Development Sdn Bhd

  Oct 2009 - Oct 2010

  Customer Service Executive

  - Responded to customer inquiries and provided detailed information about products and services.Demonstrated a deep understanding and effectively cross-sold and upsold to increase sales revenue.- Processed customer orders with accuracy and efficiency, ensuring timely delivery.- Built strong customer relationships, maintained a database of customer information, and personalized interactions to improve customer loyalty.- Consistently met or exceeded monthly and quarterly sales goals, contributing to company revenue growth. Show less

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  ABC Mediaworks Sdn Bhd

  Oct 2010 - Dec 2012

  Client Account Executive

  - Managed and nurtured client relationships, serving as the primary point of contact for client communications.- Led cross-functional teams to develop, execute, and monitor advertising campaigns across multiple channels, including television, radio, print (newspapers and magazines), billboards and digital media.- Worked closely with clients to understand their marketing objectives, budget constraints, and target audiences, ensuring alignment with their strategic goals.- Developed detailed advertising proposals and strategies, providing clients with innovative solutions to maximize their advertising impact.- Oversaw the end-to-end campaign process, from ideation and creative development to media planning, buying, and execution.- Collaborated with creative teams, copywriters, designers, and media planners to ensure the delivery of high-quality, compelling advertising content.- Managed project timelines, budgets, and resources, ensuring on-time and within-budget delivery of campaigns.- Prepared and delivered regular reports to clients, showcasing campaign performance and providing insights for future strategies. Show less

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  ABC IT Works Sdn Bhd

  Dec 2012 - Dec 2013

  Digital Marketing Manager

  - Led a dynamic team in the development and execution of comprehensive digital marketing strategies for diverse clients in various sectors and industry ie retails, higher education, training, non-governmental organization etc.- Successfully increased client satisfaction through effective communication and strategic campaign optimization.- Oversaw the planning and implementation of multi-channel campaigns, focusing on content-rich initiatives to increase online visibility and lead generation.- Played a key role in content development, creating compelling copy, visual assets, and multimedia content to align with client objectives and enhance brand storytelling.- Collaborated closely with clients to understand their unique business goals and challenges, tailoring digital marketing solutions to meet their specific needs.- Managed budgets efficiently to ensure maximum ROI, with a focus on optimizing content creation costs while maintaining quality. Show less

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  RichWorks International Sdn Bhd

  Jan 2014 - Oct 2019

  - Responsible for the strategic leadership and general oversight of the technology, marketing and operations teams.- Responsible for setting short- and long-term goals for the operations division to ensure ongoing efficiency, effectiveness, and sustainability in business operations.- Oversaw the development and implementation of innovative digital marketing campaigns, optimizing ROI and engagement across multiple platforms.- Led a high-performing team and Collaborated cross-functionally to align marketing initiatives with overall business goals, ensuring seamless integration with marketing, sales and operations.- Developed and executed strategic marketing plans, contributing to a 2-5% increase in annual revenue.- Successfully met and exceeded key performance indicators (KPIs) related to lead generation, customer acquisition, brand recognition, and revenue growth. Show less - Developed and executed comprehensive marketing strategies to promote Richworks International's training and coaching programs, resulting in increased brand awareness and market penetration.- Led a high-performance marketing team, providing guidance and support to achieve marketing objectives, including lead generation, audience engagement, and sales growth.- Crafted and executed multi-channel marketing campaigns, including digital marketing, content marketing, email marketing, and social media, to reach and resonate with target audiences.- Managed and monitored advertising budgets, ensuring efficient allocation and maximizing return on investment (ROI). Established and maintained strategic partnerships and collaborations with industry influencers, associations, and complementary businesses to extendreach and credibility.- Oversaw the development of high-quality content, including articles, videos, webinars, and training materials, to enhance thought leadership and engage with the target audience.- Implemented marketing automation and CRM systems to streamline lead nurturing and improve customer relationship management.- Utilized data analytics and reporting tools to assess campaign performance, gather actionable insights, and refine marketing strategies for continuous improvement. Show less - Strategically planned, executed, and optimized digital marketing campaigns, with a primary focus on Facebook Ads and Google Ads, to drive brand awareness, website traffic, lead generation and Sales Conversion- Managed a team of digital marketing specialists, providing leadership, training, and guidance to ensure the successful implementation of advertising strategies.- Conducted in-depth keyword research and competitor analysis to refine Google Ads campaigns, enhancing click-through rates and conversion rates while managing budgets effectively.- Oversaw the creation and optimization of Facebook Ads, using advanced targeting and retargeting techniques to reach and engage with specific audience segments.- Implemented marketing automation and CRM systems to track customer behavior, enabling personalized marketing campaigns and lead nurturing.- Monitored and analyzed campaign performance using Google Analytics, Facebook Ads Manager, and other analytics tools, adjusting strategies based on data-driven insights.- Collaborated with creative teams to produce engaging ad creatives and landing pages, ensuring consistency in branding and messaging.- Successfully achieved and exceeded key performance indicators (KPIs), including click-through rates, conversion rates, return on ad spend (ROAS), and customer acquisition cost (CAC). Show less

  • Senior Vice President

    Sept 2017 - Oct 2019

  • Marketing Director

    Oct 2015 - Sept 2017

  • Digital Marketing Manager

    Jan 2014 - Oct 2016
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  MenThor

  Nov 2019 - Oct 2020

  Project Team Lead

  Founding Team of The Top 10 Grossing Apps (Edu) in Play Store (My) for the years of 2020.- Led a cross-functional team responsible for developing and maintaining the Menthor mobile app, focusing on business learning and training.- Oversaw the end-to-end app development process, from concept to release, ensuring alignment with business objectives and user needs.- Collaborated with subject matter experts and instructional designers to curate and create high-quality content for the app, including courses, and learning materials.-Coordinated marketing initiatives, including app promotion, user acquisition, and retention strategies, to drive user growth and engagement.- Worked hand in hand with the developer on the technical aspects of the app, including bug tracking, feature enhancements, and performance optimization.- Implemented data analytics and user feedback mechanisms to measure app performance, gather insights, and make data-driven decisions for continuous improvement.- Successfully launched and promoted the app to a broad user base, leading to substantial user acquisition and improved user retention rates.- Consistently met and exceeded key performance indicators (KPIs), including user acquisition targets, user engagement metrics, and revenue generation. Show less

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  Eskayvie Sdn Bhd

  Oct 2020 - now

  Chief Marketing Officer

  - Led the overall marketing strategy, overseeing a multidisciplinary team responsible for advertising, brand development, creative and content development, customer success, digital marketing, events management, strategic partnership and distributor/reseller management.- Designed and executed comprehensive marketing plans, leading to increased brand awareness, market share, and revenue growth.-Managed and monitored marketing budgets, ensuring efficient allocation of resources and maximizing return on investment- Spearheaded digital marketing initiatives, driving online engagement, lead generation, and conversion rates through data-driven strategies.-Established and maintained strategic partnerships and collaborations with key industry players, influencers, and organizations to extendbrand reach and market influence.- Directed public relations efforts, managing media outreach and press releases which significantly enhanced brand visibility and reputation.- Implemented marketing automation and customer relationship management (CRM) systems to streamline lead nurturing and improve customer segmentation.- Utilized data analytics and advanced reporting tools to assess campaign performance, gather actionable insights, and refine marketingstrategies for continuous improvement. Show less