Leon Rudd

Experience

• 

  Liverpool John Moores University

  Sept 1994 - Oct 1996

  Marketing Lecturer & Program Manager
• 

  Wordcraft International

  Nov 1996 - Nov 1998

  International Marketing Manager
• 

  Siemens Communications

  Dec 1998 - Oct 2005

  • Head of Customer Insight & eMarketing

    Oct 2003 - Oct 2005

  • Head of eInitiatives

    Oct 2001 - Sept 2003

  • Services Marketing Manager

    Dec 1998 - Sept 2001
• 

  Siemens Enterprise Communications

  Oct 2005 - Jun 2006

  Head of Programmes & Channel Management
• 

  AAH Pharmaceuticals

  Jul 2006 - Mar 2012

  Drive all marketing, PR and proposition development across B2B, B2B2C and B2G. With a focus on the creation and delivery of digital services for pharmaceutical manufacturers and high street pharmacy. Transform the healthcare technology business unit driving it back into profit. Develop a unique joint venture with EMIS creating the largest single pharmacy software network in the UK

  • Director of Marketing

    Jan 2008 - Mar 2012

  • Commercial Manager

    Jul 2006 - Dec 2007
• 

  Celesio UK

  Apr 2012 - Aug 2013

  Commercial Marketing Director

  Lead the transformation of the first Celesio Commercial Marketing Directorate. Built from the merger of AAH & Lloyds Pharmacy. Supporting all commercial activation across a £4bn UK business.

• 

  Rentokil Initial

  Aug 2013 - Nov 2013

  Commercial & Marketing Advisor

  Led the bid team to deliver the winning bid (Lifetime value £150m, their largest NHS win), through the creation of a unique sustainable proposition, differentiating Initial from its competition.

• 

  O2 (Telefónica UK)

  Jan 2014 - Jan 2015

  Interim role to develop the 2015 marketing plan. Successfully design and deliver O2's biggest business launch. Taking four new digital products to market, wrapped with a unique service proposition. Targeting 4.8m small businesses and 12m prosumers. An integrated, award winning, through the line campaign designed to drive digital engagement and build a demand generation platform to deliver growth.

  • Head of Enterprise Marketing (Contract)

    Nov 2014 - Jan 2015

  • Head of SMB Marketing (Contract)

    Jan 2014 - Jan 2015
• 

  FirstPort (UK)

  Feb 2015 - Oct 2015

  Strategic Marketing Advisor

  Create the strategic framework and plan, to drive engagement across B2B and B2C customer channels. Identifying new opportunities and developing the build to rent service management proposition.

• 

  Appello UK

  Oct 2015 - Jan 2018

  Commercial Advisor - Integrated Healthcare

  Define and develop the integrated digital healthcare proposition, delivering better outcomes for patients and residents. Creating a subscription based service model.

• 

  Torbay Pharmaceuticals

  Jun 2017 - Oct 2017

  Business Strategy Consultant

  Awarded the contract to deliver an end to end strategy program defining the business transformation and five year growth strategy.

• 

  Smartwatcher Technologies

  Oct 2017 - Dec 2018

  Commercial Advisor

  Market access services to support the UK market assessment and engagement for Smartwatcher Technologies.

• 

  Torbay Pharmaceuticals

  Jan 2018 - now

  Chief Commercial Officer (CCO)

  Define and execute the strategy to create a global generic injectable CMO/CDMO and license holder through global expansion into new markets and regions.

• 

  Iethico

  Sept 2022 - now

  Non Executive Advisor

  We connect pharmacists with medicines needed for their patients through a unique, one-of-a kind solution that links medicines and access together. Our AI powered digital platform mitigates the increasing problem of global drug shortages delivering optimal sourcing and distribution of existing supplies in a timely and logistically efficient manner.