
Denisa Rahm
Client Service Executive

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About me
Marketing Campaign Manager at Alza.cz a.s.
Education

Creative Academy Prague
2019 - 2019Marketing/Marketing Management, GeneralEvening School of Marketing and AdvertisingCourses:CreativityCommunication skillsMarketing/Communication strategyModels for creating a communication strategyThe Art of PersusasionCreativity, Data and TechnologyPower of CopywritingOn-line advertisingCreative ProceduresInsighting

Jiangxi University of Finance and Economics
-EconomicsStudent Exchange Program

University of Economics, Prague
2013 - 2016Bachelor's degree Business and Law
University of Economics, Prague
2013 - 2016Master's degree (Ing.) Business and Law & Managerial Sociology and PsychologyActivities and Societies: Mentoring at University of Economics in Prague – Mentor - Participation in the student mentoring program to help freshmen
Experience

CZECH PROMOTION
Nov 2016 - Feb 2017Client Service Executive Preparation/planning/execution of marketing strategies, media planning (TV, outdoor, radio etc.); target groups analysis; controlling, optimizing and final evaluation of results (impact of marketing campaign on clients' business).

Siemens
Feb 2017 - Jan 2019 Providing assistance and administrative support in the area of international business travel assignments worldwide. Checking and assessing liabilities in the immigration, social security and tax areas. Providing information to business travelers. Initiating and procesings necessary requirements e.g. work visa, work permit, social security certificates, tax service orders. Administering internal company travel tools. Delivering documents related to business travel assignments (e.g. visa documents, summary email, reports). Maintaining data (correct data-entry, completeness and accuracy). Show less
Lean Six Sigma - Project manager
Aug 2018 - Jan 2019Corporate Trainer / Learning & Development Mentor
Sept 2017 - Jan 2019Specialist HR FSS (Global Mobility Specialist HR FSS; UK/Ireland + EMEA)
Feb 2017 - Jan 2019

Thomas Cook
Mar 2019 - Sept 2019Marketing Coordinator Coordination of all marketing activities. Preparation of all visual materials and coordination of all graphical activities. Media plan preparation. Communication with external media providers and acquisition of new media providers. Organization of competitions, events and other marketing activities. Communication and cooperation with influencers. In-store marketing of all travel agency locations. Evaluation and reporting of results.

Alza.cz a.s.
Oct 2019 - nowMarketing Campaign Manager - Senior Designing marketing campaigns and strategies in the Czech Rep., Slovakia and Hungary from an initial idea to the final evaluation. Preparation of market, sales and target group analysis, budget and media split planning. Work coordination for graphic designers, copywriters, developers, creative department, marketing specialists, etc. in order to deliver creative and functional marketing campaigns. B2B marketing Influencer marketing
Licenses & Certifications

On-line Marketing Academy
Alza.cz a.s.Mar 2020- View certificate

Teaching Minimum I.
EPALE - Adult Learning in EuropeNov 2020 - View certificate

Google Digital Garage
GoogleApr 2020 - View certificate

Marketing Fundamentals
Jobs UniversityFeb 2019 - View certificate

The Complete Digital Marketing Course
UdemyMay 2019 - View certificate

Teaching Minimum II.
EPALE - Adult Learning in EuropeDec 2020 
YELLOW BELT CERTIFICATE (LEAN SIX SIGMA)
SiemensJan 2019
Languages
- czCzech
- enEnglish
- geGerman
- chChinese
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