Tad Racca

Experience

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  Embrace Event Productions

  Jan 2014 - Jan 2018

  Marketing Strategist

  • Conceptualize and storyboard dance concept videos for YouTube content.• Direct in film production and assist in video-editing process through Adobe Premiere.• Implemented a social media schedule for Instagram creating 5 different types of content per week.• Worked with over 6 different clients and directed over 50 people to storyboard, conceptualize, and teach hip-hop choreography for special events.

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  On One Studios

  Jan 2016 - now

  Marketing Specialist

  • Managed and reported Google Ad campaigns to optimize long-tail keywords, CPCs, and quality scores leading to a 200% increase of conversions in Ad operations.• Produced, directed, and coordinated various video productions for studio-wide marketing promotions forming partnerships between key internal & external stakeholders.• Led a team designing social media content strategies on community building & brand value achieving an all time high -2X the average organic engagement in the recent quarter.• Conducted on-page SEO research and implemented SEO tactics improving pricing page structure and enhancing conversion funnels for user experience. Show less