Jim Vesterling

Experience

• 

  Citi

  Jan 2005 - Jan 2010

  Securities Analyst

  Managed client accounts under Citibank umbrella relating to Mortgage Backed Securities. Daily interaction with various customers through many different lines of communication. Reduced overall exposure of the firm to quickly resolve trade issues with counterparties. Dealt with strict time constraints on daily basis.

• 

  WIVB/WNLO-TV (Nexstar Media Group)

  Jan 2011 - Jan 2013

  Digital Marketing Consultant

  Developed and managed successful relationships with key digital client contacts by understanding their objectives, success metrics, business and industry. Educated clients on the rapidly evolving digital marketing space. Worked directly with clients on tactical campaign tasks, responsible for many operational aspects of accounts across both digital and traditional channels.

• 

  Synacor

  Jan 2013 - Dec 2018

  Senior Digital Advertising Manager

  Main point of contact for strategic planning, negotiation and execution of digital advertising initiatives for high value direct advertising clients. Lead new client relationship building meetings with prospective advertisers, demand partners, developers and sales groups to implement new campaigns and integrations. Develop impactful sales materials and present them to new and prospective clients. Established the go-to market strategy for Programmatic (PMP) sales and 1st party data collection/categorization to be used on a direct IO or PMP basis. Launch and maintain the programmatic buying strategies in both MediaMath and Doubleclick Bid Manager for Synacor’s video products while tracking against strict profit margin goals. Show less

• 

  Spectrum Reach

  Jan 2019 - now

  • Senior Manager, Strategic Partnerships - Programmatic

    Aug 2023 - now

  • Senior Manager, Advanced Advertising

    May 2021 - Oct 2023

  • Advanced Advertising Sales Manager

    Jan 2019 - May 2021