Aimee Long

Experience

• 

  Self-Employed

  Jan 2012 - Dec 2017

  Nanny
• 

  Stratus Interactive

  Sept 2017 - Dec 2017

  Intern

  As an intern at Stratus Interactive, a successful marketing agency in West Chester, PA, my main objective is to create targeted content for clients through social media, newsletters, and blog posts. In order to do so, I must research and identify industry trends on a daily basis.

• 

  Hillsdale PTO

  Sept 2017 - Dec 2017

  Intern

  I am volunteering as an intern for the Hillsdale Elementary School Parent Teach Organization (PTO). I assist the Director of Online Affairs with the overall maintenance of both the website and social media pages. My overarching goal is to drive traffic to the website in order to increase parent involvement in the longterm.

• 

  Valley Forge Casino Resort

  Jan 2018 - Jul 2018

  Marketing Coordinator

  Implemented an effective social media strategy and content calendar that increased organic reach of Facebook page by 39% and page likes by 33% in 3 monthsAnalyze and present on campaign metrics using Google AnalyticsActualize unique and effective paid ad campaigns via social media, including promoted posts and contests Assess strategies to determine and measure ROI for social media campaignsProduce original digital content for web and social mediaAllocate funds from social media budgetManage content for over ten websites across property, including SEO optimization Show less

• 

  Skipta

  Aug 2018 - May 2022

  Client DeliveryEstablished comprehensive campaign management blueprint to ensure successful delivery of over 200 client-sponsored tacticsIncreased business's contractual renewal rate from 40% to 70% Daily monitoring and analysis of KPI's for all client campaigns including on-site engagement, email analytics, and social metrics Build, test, and optimize automated email campaign flows to create a flawless member journey from start to finishPlan, manage and optimize programmatic ad campaigns across all client-sponsored tactics driving on-site engagement growth by over 50% Brand DevelopmentDeveloped a robust company-wide marketing & content strategy to increase site traffic and engagement for 20 branded communitiesCreated and maintained complex content calendar for 20 brands, including both client-sponsored and house collateral across multiple platforms including email, social, & programmaticIncreased growth of onsite member engagement by 300% and growth in member social actions by 200% from H1 to H2 by leveraging an omni-channel strategy Investigate and nurture customer segments for an enhanced user experienceManagementMotivating leader for a 6 person team in a remote and extremely fast-paced and rapidly changing environmentSuccessfully rebranded team internally from marketing execution to client delivery and analyticsEnhance cross-team collaboration and communication across internal teams Show less

  • Senior Director, Marketing and Client Delivery

    Apr 2021 - May 2022

  • Director of Marketing

    Jan 2020 - Apr 2021

  • Digital Marketing Specialist

    Apr 2019 - Jan 2020

  • Marketing Communications Specialist

    Aug 2018 - Mar 2019
• 

  Sermo

  Jun 2022 - now

  • Director, Client Success

    May 2023 - now

  • Senior Client Success Manager

    Jun 2022 - May 2023