Perry Sandlewick

Experience

• 

  LexisNexis Risk Solutions

  Aug 2006 - May 2013

  Sr. Interaction Designer

  • Developed user-centric design prototypes utilizing HTML and CSS, incorporating insights from user goal analysis, target audience research, focus groups, and interviews.• Guided the redesign process of high-revenue SmartLinx Find a Person reports, enhancing product value and customer satisfaction.• Directed the UI design, branding, and execution for the launch of new websites, ensuring cohesive user experiences and brand alignment.• Helped establish a new email marketing group within LexisNexis. Led the re-design, re-branding and art direction of all email campaigns and product implementations. (Email, landing pages, Google key words & animation). Show less

• 

  Wellvibe

  May 2013 - Aug 2016

  Partner, Creative Director

  • Partner and Co-founder of a health management start-up company named Wellvibe.• Creative Director and Lead designer for health management application resulting in $1 million in annual revenue through strategic product adoption initiatives.• Expanded health management member base to over 50,000, securing key accounts with industry leaders.• Served as Product Owner and Senior UI/UX Designer for a responsive, enterprise-level web-based application.• Led a 7-person Agile team, including 4 developers and 3 QA professionals, ensuring efficient project progression.• Implemented a digital gift card 'Reward Program' which enhanced user engagement through health incentives and recognition.• Developed and executed email marketing campaigns to increase brand awareness and promote the product. Show less

• 

  Fusion Alliance

  Oct 2016 - Feb 2017

  Mobile UXUI Designer

  • Led UIUX design to enhance the user interface and experience for a multi-platform mobile application, ensuring compatibility and functionality across Android, iPhone, and Windows OS.• Collaborated with diverse team members to integrate user-centric design elements cohesively within the application framework.• Conducted thorough user testing of the application at various stages, providing critical assessments to refine and improve UI/UX features.

• 

  Winsupply

  Feb 2017 - Mar 2024

  • Partner with multiple internal and external sources to understand feature requests, market intelligence and user VOC, to translate into detailed feature stories ready for development.• Work with Product Owners, Scrum Masters, developers, UX and QA on feature development & enhancements, inclusive of design, testing and release processes.• Lead the feature development cycle, including build, test, launch and adoption.• Coordinate user acceptance testing (UAT) with internal stakeholders.• Partner with Digital Analytics team to monitor post-release customer/client feedback, analyze and resolve any identified issues.• Led the implementation and launch of a new Inventory Management system that contributed to a significant increase in monthly sales by $1 million within a two-year period.• Break down complex project requirements into User Stories to facilitate clear understanding and execution by the development team, ensuring alignment with overall project objectives.• Collaborated with UX/UI designers to refine website interfaces, improving user experience across desktop, tablet, and mobile platforms, and partnered with marketing to drive website traffic through effective SEO and targeted promotional campaigns. Show less • Defined end-to-end product experience as lead designer of an enterprise-level e-commerce platform, resulting in a remarkable sales surge to over $25 million per month over a span of five years.• Revamped website architecture to enhance user experience, accommodating over 3 million SKUs and servicing 600+ local businesses.• Collaborated with cross-functional teams to create user personas and journey maps, resulting in a 45% improvement in user engagement.• Designed and launched an Inventory Management system, facilitating customer inventory control and generating an additional $1 million in monthly revenue.• Pioneered design efforts to prioritize mobile user experience, leading to a 50% uptick in mobile platform engagement.• Facilitate and lead design discussions, soliciting and synthesizing feedback to improve the customer experience.• Used design thinking to drive the iterative design process, sketch concepts, show work in progress and validate designs.• Transitioned design teams to Figma, optimizing collaboration and increasing operational efficiency by 40%.• Oversaw marketing design initiatives, including campaign visuals, email designs, landing page aesthetics, SEO optimization and analytics-driven personalization strategies.• Researched and led Implementation of a Digital Asset Management (DAM) system to streamline management of brand standards, brand imagery, logos, campaigns and other marketing materials. Show less

  • Product Owner

    Sept 2021 - Mar 2024

  • Product Designer

    Feb 2017 - Sept 2021