Scott Tyson, MBA

Experience

• 

  Phi Kappa Theta Fraternity

  Jan 1993 - Jan 1995

  Director of Business Operations and Publications

  Managing editor of magazine, alumni and student newsletters. Responsible for upgrade of telephone system and computers for office, including Desktop Publishing system that moved production of all publications in house resulting in annual savings of over $35k per year. Managed office clerical and financial staff.

• 

  Commemorative Brands - Balfour

  Jan 1996 - Jan 1998

  Assistant Brand Manager

  Supervised marketing materials, promotions, and new programs for the Balfour College Ring program. Worked with schools directly and the independent sales force.• Increased championship ring sales by 72% and core-line college rings by 8% in a flat market.• Coordinated cross-functional teams to launch new products.• Updated legacy sales manual for use by all Balfour sales reps.

• 

  Dell Technologies

  Jul 1999 - Sept 2020

  Provided analytics and competitive insights to sales teams. Developed and presented product training. Focused on driving top deals. Supported customer presentations and strategic roadmap discussions.• Led cross-functional sales support resources for inside sales teams and field sales teams.• Provided strategic director for cross-functional marketing activities and programs with product group and sales.• Assisted with sales plays and campaigns for core and extended teams via Salesforce.• Led inside sales focus weeks & marketing programs (demand generation) for the Central region creating over $5M in new pipeline opportunities with key partner VMware • Gathered competitive intelligence using qualitative and quantitative research to help craft strategic sales activities.• Led training sessions (in-person and webinars) for inside and field sales teams sharing market trends and value proposition guidance. • Aided Product Group with sales feedback, engineering assessments, product launches, pricing recommendations, trainings, sales plays and customer relevant assets (TCO and ROI calculations) • Supported variety of Dell supported/sponsored events around the US (planning/execution).• Created weekly and quarterly business metrics reporting for key management teams. Show less Helped sales teams, channel partners, and customers understand Dell’s current and future commercial client portfolio, virtualization options and share best practices and industry trends.• Pre-sales EUC technical resource for sales teams, channel partners and customers• Led Dell Unified Workspace (Digital Transformation presentations to sales teams, channel partners and customers (SaaS). • Provided quarterly feedback to engineering and product group from customer insights.• Presented technical roadmap product and solutions to over 400 technical customer and non-technical decision makers (geeky-widget speak to business needs).• Coached & trained overlay team, sales teams, and channel partners in a five-state area.• Supported ISTE (K12) and Educause (Hied) education technology conferences• Certified speaker for Dell Technologies Forums, events and customer executive briefings. Show less Responsible for helping sales makers and customers understand Dell’s current and future client technology offerings.• Team lead (subject matter expert) for Education/State/Local (SLED) divisions.• Certified speaker for Dell Forums, events and executive briefings• Led customer roadmap presentations in person and virtually.• Created and led inside and field training sessions.• Provided support for Customer Solutions Center (CxO level presentations).• Supported ISTE (K12) and Educause (Hied) education conferences (booth design, products featured, etc.). Show less Managed Hied, SLG, K12 and corporate account sets across multiple states. Maintained Premier Pages (custom online portals), managed RFP responses with virtual team, and provided an excellent customer experience, while meeting and exceeding financial targets.• Manager on Duty and mentor.• Premier (online) Advocate and taught Premier training class to all inside sales reps in division.• FY13 Key Contributor – LI/ESL Sales.• FY11 Key Contributor – MPA Sales.• FY09 Key Contributor – MPA Sales.• FY04 Sales Rep of the Year for Higher Education• Part of the Salesforce (CRM) Adoption pilot for all sales teams and shared best practices for rollout across sales teams• Business Process Improvement Champion (tester for new sales and CRM tools) Show less

  • Sr. Field Marketing Manager

    Apr 2019 - Sept 2020

  • Sr. Field Client Technologist

    Aug 2016 - Apr 2019

  • Sr. Client Technologist - Client Solutions Group

    Nov 2014 - Aug 2016

  • Sr. Major Account Manager - LI - Corporate Acquisitions

    Jul 2014 - Oct 2014

  • Sr. Major Account Manager - SLG (SLED)

    Jul 1999 - Jul 2014
• 

  The WeST Group

  Oct 2020 - now

  Consultant

  Provide technology and marketing consulting services to growing companies. Advise clients on developing impactful sales enablement materials and processes. Manage webinars and weekend conferences (content, A/V, etc).

• 

  VMware

  Jun 2022 - now

  Senior Manager Global Enablement

  Provided three business units (Networking & Security, Telco and SASE) with relevant revenue/sales enablement trainings, programs and pathways to support new and tenured sales teams.• Global strategic eLearning and development partner to multiple stakeholders in sales, product marketing, & product management. • Identified needs across multiple stakeholders, develops effective solutions, and manages timelines to deliver timely, data driven enablement programs. Included creation & curation of instructor-led & virtual on-demand curricula for technical skilling & certifications at all levels.• Identified OKRs & KPIs to track performance and removed roadblocks to success. Employed data intelligence to measure expected results and make data-driven decisions with stakeholders.• Translates business strategies into actionable learning objectives to achieve business outcomes. • Managed 57 unique sessions for worldwide sales kickoff (WWKO) that ran separately in all 3 GEOs (171 sessions total), reaching 16,000+ internal attendees with a great 4.6 out of 5 CSAT score. Show less