Elin Mendola

Experience

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  Stureplansgruppen AB

  Feb 2008 - Mar 2009

  Hotel Coordinator
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  Bokahotell.se

  Aug 2009 - Apr 2010

  Inhouse Sales
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  Scandic Hotels

  May 2010 - Jan 2012

  ■ Responsible for lead generation and negotiation of local corporate agreements■ Developed pricing strategy for room rates, meeting and events■ Hosted site visits and information sessions prior to the opening of the hotel■ Assisted in strategic planning of sales development by channel ■ Responsible for sales generation and planning of conferences■ Provided support to customers before, during and after conferences■ Coordinated site visits for potential customers

  • Sales Assistant Manager

    Apr 2011 - Jan 2012

  • Inhouse Sales

    May 2010 - Mar 2011
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  Best Western Plus Time Hotel

  Jan 2012 - Mar 2016

  Sales Manager and Marketing Manager

  Full responsibility for lead generation and negotiation of corporate agreements, online travel agencies and wholesalers. Developed monthly sales budget and pricing strategy for room rates, meetings, and events. Managed the Revenue Analyst to ensure optimization of revenue channels. Created all marketing material and managed the hotel’s website Key accomplishments ■ Negotiated several corporate agreements that resulted in an increase of 20% occupancy on weekdays ■ Consistently met or exceeded sales targets on a monthly and annual basis ■ Achieved sales growth more than market growth each year by at least 4 percentage points each year ■ Increased number of room nights on corporate agreements by 12% during my first year with the hotel Show less

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  Expedia Group

  Apr 2016 - Sept 2021

  As the Area Manager for the Nordic sales team, I coached lead a high-performing team in the Nordics, driving them to surpass KPI’s and achieve outstanding results. My focus was on continuously improving team productivity and effectiveness while providing comprehensive training and guidance in sales techniques.Key Accomplishments:■ Led the charge in ensuring the competitiveness of our supply and rates in the Nordics, a market valued at $80M per year, successfully positioning our organization as a market leader.■ Demonstrated exceptional market prowess by acquiring new partners and gaining substantial market share in an intensely competitive environment. Through the development and implementation of a robust go-to-market plan, I facilitated the addition of over 2,500 new partners annually.■ Pioneered the implementation of a highly efficient and seamless sales process, optimizing the sales cycle. This resulted in a remarkable 60% reduction in the time from initial contact to signing, and a more than 100% improvement in the success rate.■ Spearheaded the establishment and growth of the acquisition team in the Nordics. Starting with just 5 members, I successfully scaled the team to a total of 11 highly skilled individuals, enhancing our market reach and impact.■ Consistently drove the team to meet or exceed quarterly sales and KPI targets, showcasing a remarkable track record of success. As a testament to our achievements, four team members were promoted to new roles, both within and outside the team. Show less As a VP and Global development chair for WELL (Women at Expedia Learning and Leading) I focus on global growth and development and closer partnership with other ERGs (local, national, international) to co-create intersectional programming. I work closely with our D&I team on strategic programming dedicated to professional development, training, mentorship, and education. I also facilitate Allyship training with team members globally on what it means to be an Ally, how can we be better allies and why they play a key role in D&I conversations. Key accomplishments■ Created the Woman-to-Woman mentor program■ Planned and coordinated International Women's Day 2021 and hosted a live global panel event with the Expedia Group CEO where there was an audience of 7,000 employees. ■ Created and enrolled a program with over 900 participants globally, which focused on personal development, branding and goal setting. 900 women globally participated in the program. ■ Hosted several events around resilience, ally ship and mental health together with our other ERG's where +2.500 people participated Show less As a Senior Market Manager I built a high performing team in Sweden. I coached and supported the team in achieving their KPI's. I had responsibilities of continuously improving team productivity & effectiveness and provide training and guidance in sales techniques.Key accomplishments■ Built the acquisition team in Sweden. Started as a team om 3 and grew to a total team of 6.■ Drove sales performance and optimized sales cycles to be more efficient when on-boarding new partners. ■ Identified new way to accelerate new partners and built and developed relationship with Connectivity vendors. This initiative enabled us to on-board more than 1,000 properties instantly. ■ Promoted to Area Manager for the Nordics. Show less As a market manager I had full responsible for developing and maintaining a high-quality portfolio of hotel and property products. I was negotiating with potential new partners and focused on developing and sustaining a strong partner relationships by providing relevant data insights and high-quality consulting services to hotel partners (revenue management advice, marketing opportunities)Key accomplishments■ Representative for the Nordics in acquisition forum within the company driving important questions improve processes ■ Built close relationship with local tourism boards Show less

  • Area Manager Nordic | Sales | Account Management

    Jul 2018 - Sept 2021

  • Vice President EMEA | WELL - Women at Expedia Learning & Leading

    Aug 2017 - Aug 2021

  • Senior Market Manager Sweden | Sales

    Oct 2017 - Jul 2018

  • Market Manager

    Apr 2016 - Sept 2017
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  World's Sports Group

  Sept 2021 - Nov 2022

  Chief Operating officer

  As COO at World Sports Group, I held a pivotal role in overseeing operations, driving employee productivity, and shaping the strategic direction of the business. Leading the operational aspects of the organization, including sales, partner success, and customer service. A key element of the role was in translating strategic vision into actionable objectives for performance and growth. This involved implementing organization-wide goal setting, performance management, and annual operating planning, ensuring a cohesive and results-driven approach.■Optimized resource allocation and bostad revenue generation when decreasing non-selling events by an impressive 110%.■ Drove business growth and market expansion when implemented a streamlined sales process that led to a remarkable 135% increase in the number of new deals closed.■ Unlocked new revenue streams and strängheten partnerships when Rolling out comprehensive marketing packages for partners, resulting in an 80% increase in marketing income.■ Enhanced data management and streamlined operations when implemented a new Customer Relationship Management (CRM) system.■ Incentivized excellens and drive motivation when implementing a new and performance-driven bonus structure for the sales and partner success team.■ Designed and implemented an improved hiring process, enhancing the new employee experience and providing better support to managers throughout the hiring journey.■ Created and implemented company-wide Objectives and Key Results (OKRs), providing a structured framework for aligning individual and organizational goals and driving performance. Show less

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  Baby Mam

  Oct 2022 - Sept 2024

  Chief Operating Officer

  As Chief Operating Officer at BabyMam, a leading Pregnancy app with over 100,000 users, I lead a team of 15 people across Engineering, Marketing, Design, and Content to ensure our product delivers exceptional value and supports our company's growth. In collaboration with each team, I seek opportunities for improvement and develop strategies that align with our business objectives. My role involved making critical decisions that directly influenced our success, driving innovation and efficiency in all operations.With a proven track record in strategic leadership, I have streamlined operations,optimized resource allocation, and achieved measurable results. Notable accomplishmentsinclude:■ Growth: Led initiatives that contributed to a 30% increase in user engagement and a20% boost in conversion rate from download to registered user.■ Efficiency: Implemented process improvements that reduced operational costs by 15%while enhancing productivity.■ Team Development: Built and nurtured a high-performing team, improving our deliverytime by 25%.My expertise in strategic planning, operational management, and team leadership positioned me as a key contributor to the product's success and company's continued growth. Show less