Jeffrey Watson

Experience

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  State Farm ®

  Feb 2007 - Mar 2012

  Account Representative

  Sold auto, home, and life insurance products within the San Francisco Bay Area. Earned award for being top sales executive within company’s largest agency in San Francisco. Closed $500K in annual policy premium and 300+ applications each year.

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  Aramark Refreshment Services

  Feb 2012 - Mar 2014

  Senior Sales Consultant

  Sold coffee, tea and snacks within assigned territory: South San Francisco to East Palo Alto. Thrived with a focus on outside, B2B hunter sales role. Exceeded 2013 growth target to rank among the company’s top 5% of sales consultants. Earned Vice President’s Club recognition while simultaneously receiving promotion to senior sales consultant.

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  Lavazza

  Jan 2014 - Sept 2019

  National Account Manager

  Sold coffee, tea and specialty drinks (Dove Hot Chocolate, Milky Way Swirl) and coffee equipment for commercial use. Managed the HQ relationship for largest national customer, Aramark Refreshments, with $150M+ in annual revenue. Maintained dotted line supervision of five regional distributor managers. Developed strategies and programs to sustain YoY growth through promotion of key partner brands La Colombe, Starbucks, and Peet’s Coffee. Promoted from territory sales manager and distributor manager over five-year tenure. Show less

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  De Jong DUKE LLC

  Sept 2019 - Jun 2022

  Director, National Accounts

  Sold “bean-to-cup” coffee machines for commercial use. Managed HQ relationship with four national customers; Compass Group, Aramark, Royal Cup and Five Star, with $20M+ in annual revenue. Negotiated contracts, pricing and introduced incentive programs with growth bonuses to drive increase in YoY sales. Promoted from regional manager at the height of the pandemic due to expanded scope of responsibilities. Selected to serve as member of an international core values committee to improve company culture and employee engagement. Show less

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  Cimbali Group

  Jun 2022 - now

  National Director, OCS

  Sell high-end professional espresso machines for commercial use within US and Canada. Lead development and go-to-market strategy for Cimbali new business segment, office coffee service. Developed infrastructure to support national and regional customers with equipment, technical support and maintenance, contracts, pricing, incentives, and rebates. Collaborated with CoolBreakRooms, third party marketing company, to launch partnership and drive brand awareness throughout North America. Webpage link: https://coolbreakrooms.com/lacimbali/ Show less