Oleksandr Parada

Experience

• 

  Nestlé Business Services Lviv

  Sept 2015 - Jul 2024

  Leading multi-functional team (130+ people) of in-house website and data management experts delivering website content management, UX optimization, analytics and benchmarking to support Nestlé eBusiness strategy. Led a team of 20 supporting eBusiness Leads and Brand Managers across multiple Businesses. Oversaw social care insights listening, crisis management, performance reporting, and dashboard building. Led a team of 15 supporting Nestlé Waters Business. Oversaw social care insights listening, crisis management, performance reporting. Designed KPIs for operational tracking, optimized/automated processes.Projects and stakeholders management. Project SPOC for Corporate Comms, Marketing, Consumer Insights at Market and HQ levels.Delivered campaign performance analysis/crisis monitoring/influencers profiling. Supported Nestlé Businesses' strategy with real-time online and social context, as well as insights, deep customer understanding, customer segmentation, based on their behavior in the digital ecosystem.

  • Websites and Marketing Analytics Services Manager

    Oct 2020 - Jul 2024

  • Digital & Social Media Supervisor

    Feb 2020 - Oct 2020

  • Leading Social Media Specialist

    Aug 2018 - Feb 2020

  • Senior Social Media Analyst

    Nov 2017 - Aug 2018

  • Social Media Analyst

    Sept 2015 - Nov 2017
• 

  Deque Systems, Inc

  Aug 2024 - now

  Technical Solutions Architect