Magdolna Vas

Experience

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  ConTacTrade Kft.

  Jan 2000 - Jan 2002

  Architectural Assistant

  •Carried out basic architectural planning work with ArchiCAD•Design tasks for light-framed (ultra-thin steel) housing projects•Work as a liaison between the client and architect•Create schematic diagrams•Prepare detailed working drawings•Research materials, methods, and construction techniques•Inspect projects during construction and prepare inspection reports

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  LinuxTeam Bt.

  Jan 2002 - Mar 2008

  Owner/Marketing Manager

  •Co-owner/start-up: designing, installing, operating: ICT systems, servers•Full set up and back office support: web-and email hosting servers, holistic approach while optimising workplace-centric IT systems•Specialised service: media streaming servers (audio and video) set up and operation•Business development: sales activities, promotions to grow the business•Liaising with clients and providing tailor-made solutions for their needs•Specialist technical knowledge: setting up computer systems, routers, installing, fixing hardware issues and providing help desk and on-site troubleshooting solutions Show less

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  AXIÁL Kft.

  Mar 2008 - Jan 2013

  Marketing Manager

  Marketingkampányok:- Marketingkampányok kidolgozása és végrehajtása SMART-célkitűzések elve mentén- Igényfelmérések az eszközök és KPI-k pontos célzása és meghatározása érdekében- Kreatív szövegalkotás és az eredmények nyomon követésére a kampányteljesítmény optimalizálása érdekébenRendezvénymarketing:- Különféle rendezvények szervezése és lebonyolítása, a kisebb termékbemutatóktól és tanfolyamoktól kezdve a nagyszabású, akár 500 résztvevős konferenciákig- 50 000 négyzetméteres kiállítások és több száz vendéget befogadó nagyszabású bálok koordinálásaVállalati öltözködési szabályzat kidolgozása:- Vállalati öltözködési kódexek tervezése és bevezetése több mint 1200 alkalmazott számára- Vállalati ruházat beszerzése, elosztása és az új igények nyomon követéseMerchandising:- A márka- és termékpromóciót támogató merchandising anyagok fejlesztésének, létrehozásának és disztricúciójának felügyelete Show less

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  Axiál Kft

  Apr 2013 - Dec 2020

  Brand and Marketing Communications Manager

  Campaigns and Brand Representation•Full life-cycle campaign management from the goal setting to the feedback/evaluation stages•Defining the direction: designing and implementing the communication strategy•Embedding and customising the framework set by the German mother brands (CLAAS, HORSCH)•Complete management of the website: axial.claas.com•Providing creative input on the main company page•Creating catalogues, printed materials, brand magazines: Agritech, terraHORSCHPublishing and Copywriting•Multilingual/international approach in sales-driven creative writing•Full accountability for 2 major, market-leading hungarian agricultural magazines: Axiál News and Agritech plus translating the terraHORSCH magazine•Designing and managing the content creation/actualisation process•Defining layouts and collaborative workflow management with graphic designers•Relationship management with the printing facilities: overseeing all stages•High impact in circulation: Agitech 6800 and terraHORSCCH 12 600 copiesMarketing Collaterals and Branding•Creating the best fit in marketing collaterals considering the overall needs of the clients and stakeholders•Managing the design and manufacturing of company uniform, diaries/other branded materials Show less

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  Mediszintech Kft.

  Mar 2021 - now

  Marketing Director

  As the Head of Marketing for the Hungarian subsidiary of Demant A/S, a global leader in hearing care, I leverage my extensive experience in strategic planning, brand management, and international communication to drive business growth and brand success. Key Responsibilities:Strategic Planning and Brand Management• Develop and implement comprehensive marketing strategies that align with company objectives and drive market share growth• Manage and enhance the brand portfolio, ensuring consistent brand integrity and awareness• Lead market entry strategies, including the successful launch of new brands and overseeing rebranding initiatives• Conduct market research and competitive analysis to identify trends, opportunities, and potential risksTeam Leadership and Collaboration• Lead, mentor, and develop the marketing team, fostering a collaborative and high-performance culture• Collaborate closely with international cross-functional teams, to ensure alignment and cohesive execution of marketing strategies• Negotiate and manage contracts with external service providers and agencies to optimize service quality and cost-efficiencySales Enablement and Campaign Management• Develop and refine sales support tools and materials• Design, implement, and monitor multi-channel marketing campaigns, both online and offline• Plan and execute events and workshops to increase brand and product visibility in the Hungarian marketBudget Management and Optimization• Create and manage the annual marketing budget, ensuring alignment with strategic goals and optimal resource allocation• Analyze the effectiveness of marketing spend, providing regular reports with ROI metrics and actionable insights for future budget optimizationData-Driven Decision Making• Utilize analytics and performance metrics to guide decision-making• Stay abreast of industry trends and digital marketing innovations, integrating new tools and technologies to enhance marketing performance Show less