Louise Moore

Experience

• 

  Ellis Broadcasting - WMC AM/FM/TV

  Jan 1994 - Jan 1999

  Radio Marketing Consultant - National Sales Coordinator

  Radio - Maintained existing clientele and developing new business accounts. Developed ad campaigns, wrote advertising copy and promotion recaps and coordinated live remote broadcasts.TV - Liaison, national rep firm and agencies for media buys; Compile research data, rates and customized ad packages.

• 

  TM Ministries

  Jan 1999 - Jan 2001

  Publishing Consultant

  Directed book publishing projects from manuscript through production process to completion. Coordinated personal appearances, conferences, book signings and special events.

• 

  Hilton

  Jan 2000 - Jan 2003

  Training Support Specialist

  Edited and proofread training manuals, workbooks and brochures. Managed registration, follow-up and training support for management level trainees.

• 

  Change Magazine

  Jan 2003 - Jan 2004

  Writer/Editor/Advertising

  Edited and approved all print ads before publication. Wrote and presented proposals for prospective advertisers, designed media kit materials and developed advertising initiatives and Standard Operating Procedures for ad sales.

• 

  UCB

  Jan 2007 - Jan 2009

  Talent Development Program Administrator

  Wrote class descriptions and monthly training offerings for company-wide email marketing campaigns. Managed registration for all U.S. employees for onsite and online leadership training sessions as well as collaborated with the Global IT Project Leader to edit and troubleshoot training modules for management level coursework.

• 

  AIRPLAY 360

  Jan 2008 - Jan 2017

  Editorial Director

  Responsible for overall publishing of magazine content including writing and editing feature stories, page layout and design, and developing and enforcing production schedule for each magazine issue.

• 

  Change Healthcare

  Jan 2013 - May 2017

  Planning and execution of marketing plans for Pharmacy and Clinical solutions. Messaging, content, programs and concepts for sales. Collateral including product brochures, case studies, white papers and web content. Brand client-facing communication and graphics. Work with subject matter experts to create targeted, brand specific tactic emails and brochures for regional sales operations. Management of all training and development logistics as well as publishing of workbooks and leader guides, the L&D Communication Board and New Employee Training surveys.

  • Senior Strategic Marketing Specialist

    Apr 2016 - May 2017

  • Proposal Management / Marketing Specialist

    Nov 2014 - Apr 2016

  • Training & Development Coordinator

    Jan 2013 - Nov 2014
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  AccessOne

  Jul 2017 - now

  • Marketing Operations Manager

    Apr 2023 - now

  • Sales Enablement Manager

    Apr 2018 - Apr 2023

  • Senior Marketing Specialist

    Jul 2017 - Apr 2018