April Schmitz

Experience

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  MN Association of Charter Schools

  Aug 2007 - Dec 2008

  Communications and Events Intern

   Coordinated and managed the Minnesota Charter School Annual Banquet, Annual Charter School Law Conference, and the Charter School Day at the Capitol, creating a valuable experience for over 1000 educational leaders and students.

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  University of Wisconsin-River Falls

  Oct 2007 - May 2009

  Marketing Assistant

   Assisted department director of marketing with all aspects of executing and promoting the university summer and winter registration. Facilitated the updating of all department internal and external communications following newly established university branding guidelines.

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  Innovative Special Education Services

  Jul 2009 - Dec 2012

  Communications Specialist

   Developed and managed the execution of the organizations marketing campaigns that have successfully acquired over 80 statewide district contracts. Oversaw print production for all internally and externally produced marketing materials, including business cards, letterhead, brochures, postcards and direct mail pieces. Played a key role in grant obtainment, acquiring over $10,000 in funding to launch new programs and services directly increasing value for clients. Created and executed sales and marketing initiatives allowing the organization to increase service price while lowering costs. Identified and managed the organization's key external business partner relationships including clients, vendors, and potential business partners. Managed all online marketing initiatives including monthly e-mail marketing campaigns, website maintenance, e-newsletters, web trainings and social networking. Directed the planning and execution of organization events for statewide participants. Show less

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  Prescott Wisconsin School District

  Apr 2012 - Jul 2015

  Board Member
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  University of Minnesota College of Pharmacy

  Dec 2012 - Jan 2018

  Marketing Specialist

  • Create, implement, and evaluate programs and projects to ensure successful marketing of collegiate initiatives for internal and external audiences. • Responsible for researching, writing, creating and distributing a variety of marketing materials, including descriptions of educational and other collegiate initiatives, e-Learning products and services, and more.• Analyze markets to recommend direction of collegiate marketing initiatives. • Define, create and evaluate marketing strategies/campaigns, and analyze metrics to ensure achievement of marketing goals and objectives. • Collaborate to facilitate effective use of technology such as web sites, blogs, mass email, and social networking to advance communication to internal and external audiences. Show less

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  Saint Paul Public Schools

  Oct 2018 - Jun 2024

  Marketing Project Manager

  Project /Practice Management Review and revise existing project plan with input from stakeholders Manage day-to-day scope and operational aspects of a project. Monitor implementation and report on progress. Identify resources needed and assist supervisors in assigning responsibilities. Keep logs for risks and issues, and work with project directors to address them, adjusting the plan as needed Design and create an array of print material and e-newsletters and monitor process from concept to production Work with outside vendors to establish contracts and monitor resources and deliverables, under the direction of the project managers. Manage website and social media Establish networks with external organizations to ensure broader community outreach and connectionProject Accounting Work with CE Directors and supervisors to prepare an annual budget, schedule expenditures, analyzing variances, initiating corrective actionsTeam and Stakeholder Communications Facilitate team and stakeholder meetings effectively. Hold regular status meetings with project team. Effectively communicate relevant project information to superiors. Deliver engaging, informative, well-organized presentations. Resolve and/or escalate issues in a timely fashion. Understand how to communicate difficult/sensitive information tactfully.Leadership Inspire coworkers to attain goals and pursue excellence. Identify opportunities for improvement and makes constructive suggestions for change. Manage the process of innovative change effectively. Remain on the forefront of emerging industry practices.Teamwork Consistently acknowledge and appreciate each team member's contributions. Effectively utilize each team member to his/her fullest potential. Mitigate team conflict and communication problems. Suggest areas for improvement in internal processes along with possible solutions. Show less

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  Minnesota Lottery

  Jun 2024 - now

  Digital Marketing Manager