Clare Jones

Experience

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  Pourshins Plc

  Jun 1997 - Apr 1998

  Marketing Assistant

  Support to chairman and marketing manager. Corporate comms and event management both internal and external.Clients;- British Airways- Alpha- Gate Gourmet

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  Pipeline Marketing

  Apr 1998 - Apr 2003

  Senior Account Manager

  Account Manager until May 2001. Completed ISP Diploma.Project management and implementation of BTL activities; corporate identity, brand collateral, packaging, large product catalogues. Development and implementation of retail windows and in-store communication including seasonal messaging/dressing.Clients;- Shepherd Neame - Spitfire Ale- Michelin - BFGoodrich Tires- Corporate Express - EXP- Hasbro - K'NEX- Jordans Cereal- Retail; Rymans La Senza, Contessa

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  Our Agency

  Nov 2003 - Jan 2004

  Senior Account Manager

  Freelance position.Development of brand identity and all communication material for new property developments. Clients;- Rosecorp - Breakfast point- Australand - Cubica- Greencliffe File CPL Developments - Lumiere

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  The Moult Agency

  Jan 2004 - Mar 2005

  Senior Account Manager

  Conceptualisation, development and implementation of fully integrated campaigns. Account managed creative development and roll out of ATL campaigns, press and TV. Online trade promotion and incentive programme. Clients;- Electrolux Home Products, Westinghouse- Nikon- TAC

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  Stopgap Australia

  Apr 2005 - Oct 2005

  Recruitment Consultant

  Client focussed recruitment consultant. Interviewed candidates, took briefs, filled positions. Clients;- Vodafone- Nestle- Virgin- Coca-Cola- Michel's Patisserie

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  Evocatif

  Oct 2005 - Jan 2007

  Account Director

  Complete project management from strategic and creative development, through implementation and evaluation. ATL and BTL activation.Clients;- Alphapharm- Nutricia- Kimberly-Clark- DHL

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  The Marketing Store

  Jan 2007 - Sept 2008

  Account Director

  Strategic development and roll out of creatively led integrated campaigns. Corporate ID and branding. On and Off premise activation, shopper marketing, sampling, third party tie ups. Completed Diageo's marketing course DWBB.Clients;- Diageo - Guinness, JW, Smirnoff, Bundaberg Rum- Pepsi Cola - Pepsi, Pepsi Light- Cadbury Schweppes- Nuance - Duty Free

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  Household Caldwell

  Sept 2008 - Jan 2010

  Home maker and mother

  Maternity leave

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  The Marketing Store

  Jan 2010 - Dec 2011

  Senior Account Director - PT

  Part time role, 3 days a week.Management, directing and mentoring account service team of three. Heading up Diageo business, primarily across Smirnoff and Johnnie Walker. Tasked with incremental growth of existing business and securing additional revenue through new business. Met KPI's.

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  Bacardi Lion

  Oct 2014 - Dec 2014

  Freelance

  Short term freelance gig assisting Events Manager with running The Bacardi Legacy Global Cocktail Competition and Bombay Sapphire Project Botanicals.

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  Rolling View Pty Ltd

  Jan 2015 - Oct 2023

  Managing Director

  Managing the development, launch and roll out of our own product and business.Rolling View transforms rolling garage doors with a unique retrofitted screen printed with an image of choice from an extensive image library. The screen attaches seamlessly to the existing door extending and retracting with it. The result is a complete contrast from dull, industrial metalwork, to an inspiring outlook, providing maximum visual impact and unimpaired door functionality.Check it out www.facebook.com/RollingView Show less

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  Lion

  Feb 2016 - Jul 2017

  Shopper Manager Independent Customers

  Shopper Manager Independent Customer Team (ICT) - off premise bottle shopsContract Role - initially 6 months, extended twice- Customer Shopper Manager for Lion’s beer portfolio at the point of purchase within the Independent Retail Channel LMG, IBA, Thirsty Camel and Regional Customers; ILG, Liquor Legends, LiquorStax, Liquor Barons, ILR - Multiple stakeholder and relationship management of Customers, Lion National Business Managers, Key Account Managers and Brand Teams delivering shopper activations on time on budget- Development and ownership of the Shopper Point Of Connection Calendar within all ICT banners, ensuring customer engagement and alignment with brand priorities - Facilitate and secure brand and customer assets to amplify activations through targeting the shopper at the relevant touch points within the Path to Purchase to maximise cut through and engagement to drive sales - Input and support in developing activations focussing on brand visibility and share of voice to disrupt and encourage shopper retention and acquisition at the POP, footfall, basket size and frequency of purchase for the customer- Proactively identify and leverage additional opportunities and channels throughout the year, in particular around key selling periods and events to drive visibility and volume in store- Sell in and roll out of Lion’s key category initiatives to facilitate a Vibrant Beer Culture Show less

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  Traffik Group

  Sept 2019 - Oct 2023

  Senior Account Director

  Shopper Marketing across the Diageo spirits portfolio, specialising in developing P2P and in-store activations within the National and Independent retailers as well as on premise.Develop brand focused activities to ensure cut through at the POP resulting in acquisition and retention of shoppers. Tailored trade and shopper solutions for the different shopper missions and KSP.

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  Better Beer

  Oct 2023 - now

  Trade Marketing Manager