Stephane Dubard

Experience

• 

  Grey Paris

  Jun 1997 - May 1999

  Account Executive

  Clients gérés : P&G : Mr Propre & Lenor, Barilla, Bongrain, Sida Info Service

• 

  TBWA Paris

  May 1999 - Jun 2000

  Account Manager

  Clients : Amora, Mc Cain, France Telecom – OLA, SNCF

• 

  BETC

  Jul 2000 - Dec 2002

  Senior Account Director

  Managed strategy and operations for major accounts (strategic consulting, development of communication programs, media recommendations). Multi-award winning work, including Effie Grand Prix, for the French Health Authority (smoking prevention)Clients : French health authority – smoking prevention, Jacques Vabre, Alfred Dunhill WW, Canal+, Canal+.fr, Lagardère Active, Selftrade.fr, WorldComEffie Grand Prix, Cannes Lions Bronze, Prix Stratégies, Grand Prix Empreintes for Inpes

• 

  Publicis Groupe

  Feb 2003 - Dec 2005

  ExCom member. Lead agencies new business, go-to-market approach and reputation growth. RFP lead (ATL, media, CRM, digital. Management of international project teams up to 50.Brought back the agency on the new business scene. New clients : Alcatel WW, TNT launch, Cofidis, SIG (prime minister communication service), Kellogg’s Also lead client service team for Fun Factory, Enfance & Partage Lead agency's new business, go-to-market approach and reputation growth. RFP lead (ATL, media, CRM, digital. Management of international project teams up to 50.New clients : Sanofi WW, EDF, Dim, Bongrain, Lee Cooper. Finalist : Michelin WW, Carrefour, Fnac, INPES (Aids) Also lead client service teams for Coca Cola, Dupont, Enfance & Partage

  • Director Marketing New Business Development - Leo Burnett

    Jul 2004 - Dec 2005

  • Director Marketing New Business Development - Publicis Conseil

    Feb 2003 - Jun 2004
• 

  AUSTRALIEGAD

  Jan 2006 - Nov 2007

  Director, Strategy and Growth

  Member of the founding team of M&C Saatchi in France. Led new business and strategic planning of holistic brand projects (ATL, media, CRM, digital, corporate). Developped proprietary agency methodologies and tools. Client service head for media clients. CEO thought leadership preparation.New clients : La Banque Postale, PagesJaunes, Yves Rocher, Pernod Ricard, GIE S’Miles, TNT, Jasmin, 20 Minutes> In 18 months agency quintupled in size from 12 to 60 employees and 9M€ revenue

• 

  H+D

  Oct 2007 - Dec 2011

  Founder & CEO

  H+D is a boutique luxury brand agency (clients LVMH, Richemont, Coty, Kering...) In this role I co-founded the consultancy and grew it from zero to 600k€ revenue, convincing and transforming luxury leaders and advertising big names. I then sold my shares before taking a leadership role at Landor.Brand strategy consultancy and creative services hub, dedicated to premium international brands. Main assignments : Strategic planning, development and implementation of global brand platforms, , concept innovation (fragrances, jewelry), messaging, conception of ATL/BTL content, digital platforms development… Clients : Chaumet, Bottega Veneta, Salvatore Ferragamo, Boucheron, Prada, Nespresso, Krug, Ralph Lauren, Roger Dubuis, Carolina Herrera, Issey Miyake, Dinh Van, Krug, Lancel, Daniel Hechter, YSL Beauté, Alter&Go Conseil, Valentino, Ungaro, Davidoff, Kellogg’s. Agencies : Melle Noï, Leo Burnett, M&C Saatchi.GAD, Mazarine Show less

• 

  Landor

  Jan 2012 - Dec 2019

  Main activities: Launch or relaunch of major international brands worldwide from brand strategy and positioning to values and culture, visual & verbal identity, brand experience, customer segmentation, service design, brand valuation, governance, employee engagement and cultural activation. Top class brand architecture programs leader. Insights & analytics.MAKING BRAND A BUSINESS WEAPON FOR MAJOR CLIENTS : I piloted global assignments across the world, for +50 clients in over 12 countries and 4 continents, and connected clients’ brands and business strategy in numerous ways such as - Rationalizing a client’s brand portfolio, driving it from 1200 to 100 to build efficiency and equity - Helping a mobility giant and its CEO articulate a strong brand vision and strategy to propel its stakeholders into the future - Branding and successfully launching a new tech subsidiary that revolutionizes flight operations - Branding a new Uber luxury destination in the Middle EastBUILDING AN A-CLASS TEAM : Built and led an extended team of 15 strategists, technologists, Insights & Analytics and Marcom experts to expand Landor's remit and reputation in tech enabled brand experiences and innovation. Doubled Strategy and consulting revenue – 30% of Landor’s revenue.HELPING TOP TIER CLIENTS TRANSFORM THEIR BUSINESS, such as SNCF, Hennessy, Public Investment Fund of Saudi Arabia, TotalEnergies, Musée d'Orsay, BNP Paribas, Natixis, Tour de France, Saudi Ministery of Sports, Orange, Renault, Visa, Airbus, Geodis, Alstom, Seat, Thomas Cook, Solvay, RATP, HomeAway… Show less

  • Executive Director - Strategy, Tech innovation and Marcom

    Jun 2014 - Dec 2019

  • Executive Director, Corporate Branding BU

    Jan 2012 - Jun 2014
• 

  WPP

  Jan 2020 - Jan 2024

  In this transversal role, reporting into WPP's global Exco, led a BU of >1000 employees. P&L, growth strategy, organisational design, client satisfaction, commercial excellence and management of senior leaders were all part of my responsibilities.STEER MOMENTUM AROUND WPP’s GLOBAL LARGEST FRENCH CLIENT : Reporting into WPP’s Global Exco, structured, led and grew one of WPP’s largest clients worldwide (+1000 FTE), doubling our revenue in 3 years. In this role, I assemble a cross-network team of agencies to deliver A-class outcomes and growth in communication, media, PR, CRM, experience, commerce, data and technology andgrow business. As well as segmentation and business strategy to deliver a YOY +25% growth.SPEARHEAD INNOVATION IN ADTECH/MARTECH TO ACCELERATE GROWTH : Inspired by L’Oreal’s motto “seize what’s up and coming”, positioned WPP as a key business partner by assembling the best innovation teams. Our obsession : answer the clients most strategic questions in web 3, brand experience design, influencers marketing, e-commerce, gen AI and content production scaling amongst others. Show less In charge of the Group's transformation, Business development, Marketing and Communications. In this role creating new collaboration canvas, governance, tools, common processes, go to market strategy and leading by viral energy were my path to success. I also led the MarCom team and the PR agency. Created a strong events programming (internal/external) to build WPP’s equity and engagement (up to +500 participants attending Rencontres Detonnantes – example below)BREAK SILOS AND FOSTER CROSS AGENCIES COLLABORATION AND GROWTH : as a member of the WPP France leadership team, work with agencies’ leaders and teams to grow as One WPP. Break silos, foster collaboration and drive and convert new business opportunities across Communication, Experience, Commerce and Technology.BUILD EXCITEMENT AND ENGAGEMENT AROUND WPP IN FRANCE : as the head of communication also grew the reputation of the Group and its 2500 employees in France. Show less

  • L'Oréal Global Client Leader

    Jun 2020 - Jan 2024

  • Managing Partner - France

    Jan 2020 - Jan 2024