Luiza Neves

Experience

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  Rádio Alpha e 89 FM

  Mar 2008 - Dec 2008

  Commercial Intern

  - Development of special projects and sponsorship plans.- Media results analysis.- Event production.

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  Salem

  Aug 2009 - Jun 2010

  Account Intern

  Client: Carrefour Soluções Financeiras

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  Lew'Lara\TBWA

  Jun 2010 - May 2011

  Account Intern

  Clients: NIVEA, VISA, adidas, Shopping Jardim Sul, Cultura Inglesa and Instituto Se Toque.

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  Neogama BBH

  May 2011 - Jun 2012

  Account Assistant

  Clients: TIM and Gol de Letra Foundation.- Participation in institutional campaigns featuring Blue Man Group, with focus on offline media.- Participation in TIM retail campaign for Christmas 2011.

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  JWT

  Jun 2012 - Mar 2015

  Clients: Mondelez (Philadelphia), Warner Bros. Pictures, Puma, Conectas Direitos Humanos.- Leadership in Philadelphia annual planning, as well as coordination of several partners.- Implementation of Puma’s global campaign in Brazil. Clients: HSBC and Line.- Integrated account services for campaigns focused on Wealth Management of HSBC, with communication in BTL, and on and offline media.- Implementation of global campaigns for HSBC. - Launch of HSBC Facebook page.- Participation in the launch campaign of the app Line in Brazil, working with the Korean team directly.

  • Account Supervisor

    Oct 2013 - Mar 2015

  • Account Executive

    Jun 2012 - Sept 2013
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  Crispin Porter + Bogusky

  Mar 2015 - Oct 2019

  Clients: Uber, Grupo 3 Corações, Diageo (Johnnie Walker, Cîroc and Tanqueray), Cepêra and Easy Taxi.- Implementation of integrated campaigns, on and offline.- Launch of Uber’s first branding campaign in Brazil, coordinating several partners.- Participation in the Johnnie Walker's Striding Man's 110-year campaign, with an integrated strategy from the launch of new packaging, trade communication, up to on and offline media. - Coordination of rebranding projects for Easy Taxi and Cepêra. Show less Clients: Diageo (Johnnie Walker, Cîroc, and Tanqueray), Ambev (Stella Artois and Corona), Wise Up, McCain, Minuto Seguros, Cepêra, RecargaPay, and projects with Unilever (Clear Men and Dove Men Care).- Planning and production of the first Johnnie Walker campaign for Millenialls in Brazil.- Implementation of global campaigns for Stella Artois.- Launch of Corona beer in Brazil, with marketing strategy focused on events “Corona Sunsets”, responsible for the brand communication.- Participation in the campaign “Mamma Cepêra”, winner of the Profissionais do Ano 2016.- Implementation of a branding combined to a performance campaign for Minuto Seguros.- Hired among the first 15 employees of the agency in Brazil. Show less

  • Account Director

    Aug 2017 - Oct 2019

  • Account Supervisor

    Mar 2015 - Aug 2017
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  Google

  Jan 2020 - Jul 2020

  Agency Lead

  - Hired by Robert Half on behalf of Google - Responsible for developing and strengthening the relationship with the largest traditional advertising agencies in Brazil to promote the digital transformation by the adoption of Google products and solutions.- Coordination of the annual partnership plans between Google and the ad agencies.

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  Droga5 São Paulo

  Jun 2021 - Jan 2025

  Account Director

  Current Client: AMBEV - Corona.Past Clients: AMBEV - Beck's, Michelob Ultra, Spaten, Hoegaarden, Fusion, Tônica, do bem and AMA.

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  AKQA

  Jan 2025 - now

  Account Director