Alex McWhorter

Experience

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  Classic City Trivia

  Aug 2009 - Dec 2010

  General Manager

  - Assisted in the development of a new business by courting potential clientele and coordinating the logistics of performing trivia presentations for multiple restaurant locations - Recruited and trained high-quality personnel in addition to utilizing public speaking and organizational skills to deliver presentations for individual restaurants - Managed employees as well as day-to-day operations such as accounts receivable/payable, maintaining client relationships, advertising, equipment set-up, technical issues, and scheduling Show less

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  Cha Cha Cha Publishing

  May 2010 - Sept 2010

  Advertising and Editorial Intern

  - Traveled to various businesses in regard to the sale of advertising space for multiple publications (Newspaper/Guidebook/ websites/blogs), in charge of maintaining positive client relationships- Created and updated interactive pages and blogs for BulldawgIllustrated.com and Guide2Athens.com- Generated original content for digital media and print publications by updating websites including writing HTML codes and formatting copy and images for BulldawgIllustrated and Guide2Athens (and their respective websites) - Responsible for weekly online sports-themed column and copy for online and printed publications (examples upon request), provided perspective and context for UGA sporting news and occurrences - Covered sporting events by photographing and interviewing athletes, coaches and fans; responsible for making editorial decisions and writing streamlined articles while working with deadlines Show less

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  Epting Events

  May 2011 - Jun 2013

  Marketing Communications Specialist and Event Manager

  - Helped establish and organize marketing department and advertising efforts (creation and implementation of editorial calendar, initiation of project delegation, streamline the documentation of project progress, and consolidate resource allocation)- Responsible for management of social media communications for multiple branches of company (Facebook, Twitter, Pinterest)- Design digital and print marketing pieces with InDesign and Photoshop (examples upon request)- Develop strategic marketing plans with short- and long-term goals- Communicate with vendors and event venues to create and establish positive relationships- Assist in the design and implementation of website upkeep and improvements- Assist in the planning and coordination of various events (weddings, parties, banquets, concerts, tailgates, etc.); delegate responsibilities to catering associates throughout events Show less

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  Big Dogs on the River

  Mar 2012 - Aug 2012

  Customer Service Specialist

  - Responsible for providing customers the best possible kayaking experience on the Middle Oconee River- Facilitate general small business operations for growing branch of established company

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  GroupM

  Jul 2013 - Aug 2014

  Assistant Broadcast Negotiator

  - Review buy specifications and maintain all buying plans- Order schedules, obtain confirmations, provide negotiation assistance to secure confirmations- Input and maintain schedules and contact logs- Research Neilson ratings for network and cable programs in order to recognize trends for more accurate estimations- Check contracts against buy sheets and resolve any discrepancies with station representatives - Obtain and review all make-good offers and assist in negotiating acceptable make-goods- Review and resolve billing discrepancies- Set up and maintain weekly tracking reports- Work with networks to ensure quarterly/annual delivery- Ensure appropriate spots run; provide analysis Show less

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  MEC

  Aug 2014 - Aug 2015

  Associate Media Planner

  - Assist managers and directors in development of national and regional media plans - Coordinate with corporate clients, creative agency partners and buying teams for successful plan implementation- Manage weekly, quarterly and annual regional media budgets- Evaluate sponsorship opportunities and individual media elements to provide high-level campaign recommendations- Ensure that clients’ needs and expectations are thoroughly met within guaranteed timelines- Responsible for the training of newly-hired associates and mentoring interns- Maintain flowcharts, buy specifications and media authorizations for radio, TV, out-of-home, DJ, print, digital and social media Show less

• 

  ZenithOptimedia Group I The ROI Agency

  Aug 2015 - Aug 2017

  Media Planner

  - Responsible for developing and presenting multi-faceted strategic media plans to help meet client objectives - Analyze alternatives to recommend how to best allocate advertising investment- Continuously monitor media landscape and vet potential innovation opportunities

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  Hearts & Science

  Sept 2017 - Nov 2021

  - Develop region-specific strategies for local markets across traditional and digital media for worldwide telecommunications account- Implement full-funnel local campaigns that vary in objectives from driving awareness and changing brand perception to granular, drive-to-retail goals- Oversee and maintain multi-million dollar budget for local and corporate campaigns by delegating contractual, authorization, and reporting projects- Evaluate media proposals, partnership details, and sponsorship opportunities in order to provide client with thorough, professional point of view and subsequent recommendations Show less - Develop strategies for both national and local audiences across traditional and digital media platforms- Coordinate efforts of several departments to ensure successful activation and performance of all campaigns- Analyze competitive trends and interpret data across a variety of regional and demographic segments- Manage day-to-day communication with clients, internal teams and external partners- Maintain reporting, budgets, and contract authorizations for local and national initiatives - Remain abreast of emerging technologies as media continues to evolve Show less

  • Supervisor, Media Strategy

    Dec 2020 - Nov 2021

  • Strategist

    Sept 2017 - Nov 2020
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  Wissahickon Trails

  Jan 2022 - now

  • Perform continuous assessment of community partnerships while employing best practices in inclusive and equitable outreach and relationship building.• Develop and deploy plans to connect and deepen engagement with new and existing partners/supporters.• Assess outreach and program requests to determine alignment with organizational goals. • Coordinate outreach opportunities at strategically-identified community events.• Manage public calendar including the scheduling and coordination of programs and events.• Responsible for tracking and reporting on outcome metrics for all outreach events and programs.• Plan and deliver presentations and programs introducing the public to our mission and work. • Manage volunteer program, including application, screening and onboarding, portfolio of opportunities across all departments, training, evaluation and feedback process, and risk management. • Recruit and organize volunteers. Invest time in relationship building with volunteers to strengthen engagement, placement, and retention. • Maintain volunteer database for tracking volunteer hours and engagement.• Work across departments in assessing volunteer needs and day-of coordination.• Manage relationships with corporate partners and facilitate group service days. Show less • Work across departments to plan, coordinate, and execute large fundraising events, educational programs, and stewardship projects (clean-ups, habitat restorations, etc.).• Liaison with staff, board of directors, and committee members on logistical needs.• Oversee public correspondence on behalf of organization. • Manage volunteer program, including application, screening and onboarding, portfolio of opportunities across all departments, training, evaluation and feedback process, and risk management. • Recruit and organize volunteers. Invest time in relationship building with volunteers to strengthen engagement, placement, and retention. • Maintain volunteer database for tracking volunteer hours and engagement.• Work across departments in assessing volunteer needs and day-of coordination.• Manage relationships with corporate partners and facilitate group service days. Show less • Manage volunteer program, including application, screening and onboarding, portfolio of opportunities across all departments, training, evaluation and feedback process, and risk management. • Recruit and organize volunteers. Invest time in relationship building with volunteers to strengthen engagement, placement, and retention. • Maintain volunteer database for tracking volunteer hours and engagement.• Work across departments in assessing volunteer needs and day-of coordination.• Manage relationships with corporate partners and facilitate group service days. Show less

  • Outreach Manager

    Dec 2022 - now

  • Operations & Volunteer Coordinator

    Apr 2022 - Dec 2022

  • Volunteer Coordinator

    Jan 2022 - Apr 2022