Rohan Ranjan

Rohan Ranjan

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  • Timeline

  • About me

    Senior Research Manager | Leading Pricing Research, Forecasting Strategies | Statistics

  • Education

    • St. Xavier's College,Ranchi

      2017 - 2020
      B.Sc.(Hons.)-Statistics Mathematics and Statistics 8.14 CGPA
    • University of Hyderabad

      2020 - 2022
      M.Sc. in Statistics MATHEMATICS AND STATISTICS 8.8 CGPA

      During my M.Sc. program, I gained comprehensive knowledge and hands-on experience in various advanced statistical and analytical methods, including:• Linear Models, Analyzing Large Data with R, Design and Analysis of Experiments, Regression Theory and Analysis, Stochastic Processes, Time Series Analysis, Reliability and Survival Analysis• M.Sc. Thesis: Predicting Meal Attendance and Optimizing Ingredient UsageThe project aimed to forecast student meal attendance using a Vector… Show more During my M.Sc. program, I gained comprehensive knowledge and hands-on experience in various advanced statistical and analytical methods, including:• Linear Models, Analyzing Large Data with R, Design and Analysis of Experiments, Regression Theory and Analysis, Stochastic Processes, Time Series Analysis, Reliability and Survival Analysis• M.Sc. Thesis: Predicting Meal Attendance and Optimizing Ingredient UsageThe project aimed to forecast student meal attendance using a Vector Autoregression (VAR) model and predict the required amount of raw ingredients through linear regression. This approach significantly reduced food wastage and lowered the cost per person per day, contributing to more efficient resource management and cost savings. Show less

  • Experience

    • Kantar

      Jul 2022 - now

      Leading pricing research within Kantar Global CoE for BAT, providing data-driven yearly pricing model recommendations. Key achievements include:• CBC and Macro Model Analysis: Analyzed macroeconomic factors and industry prices, implemented Time Series Models for forecasting.• New Launch Pricing: Developed optimal launch pricing strategies for vape products. • Managed CBC and Macro Model analyses to optimize product features and pricing strategies.• Conducted Choice Based Conjoint Analysis to evaluate consumer preferences across multiple countries.• Identified key drivers of consumer choice for vape products through MaxDiff Analysis.• Provided insights on price sensitivity for BAT's different products using Tipping Point Analysis. Supported pricing study design and quantitative research. Key responsibilities included:• Quantitative Research: Designed surveys for CBC and MaxDiff studies, collaborated with cross-functional teams.• TURF Analysis: Identified top item combinations appealing to the largest customer base for BAT.

      • Senior Research Manager

        Aug 2024 - now
      • Research Manager

        Apr 2023 - Aug 2024
      • Associate Research Manager

        Jul 2022 - Apr 2023
  • Licenses & Certifications