Ronnie C.

Experience

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  Philippine National Police - Police Community Affairs and Development Group x UNTV

  Apr 2013 - Oct 2015

  Video Editor

  *Increased brand awareness by 50% for a police communication department through a captivating series of police explainer videos, actual police operations leading to a surge in viewership and making of new segments and bind connection to the audience.*Boosted course completion rates by 25% for a TV platform with engaging video stories, contributing to increased shares or knowledge retention.*Delivered a seamless and emotionally impactful documentary within a tight deadline, earning praise from the director for my expert editing techniques or ability to capture the essence of the subject matter.*Consistently exceeded expectations by collaborating effectively with diverse creative teams, ensuring the high-quality delivery of video content that met or exceeded their vision. Show less

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  Freedom MCN

  Aug 2016 - Oct 2018

  *Manage YouTube’s Content Management System (CMS) and its relation to the protection and exploitation of Freedom music and the non-music assets on YouTube.*Strategize advertising revenue by exploring YouTube for popular User Generated Content (UGC) and claiming videos that incorporate Freedom partners, clips and music recordings. *Manage and assess the accuracy of sound recording-related data in CMS.*Review videos that have been automatically claimed as Freedom property by YouTube’s Content ID system and determine the accuracy of those claims.*Track uses of the Freedom partners content and take appropriate steps to evaluate and take action on any infringing videos.*Work with Freedom repertoire owners, distributed labels to guarantee the satisfactory use of their recordings, as well as with third-parties to resolve claim disputes and ownership conflicts.*Field inquiries from YouTube users regarding unauthorized exploitations of Freedom partners content and provide detailed rationale explaining the removal of any user-uploaded video.*Communicate with other rights holders to resolve disputes and conflicts relating to the ownership of Freedom recordings.*Surface any issues encountered while using the CMS tool and Freedom internal systems to team operations lead and coordinate to develop solutions.*Engage with other Freedom departments as needed, helping to ensure that all stakeholders are aware of our claiming activities.*Provide Freedom staff and/or stakeholders with detailed reports highlighting relevant analytics supplied by YouTube, including summaries of monetized and blocked videos. Show less *Provide data-driven analysis for Channel Growth and Content Marketing of YouTube partnered channels in the Network.*Cooperate with partners in creating and boosting campaign on YouTube and cross-promote their content in other social media platforms such as Facebook, Instagram, and Twitter.*Provide support for general technical issues regarding YouTube Content Management System, Network Dashboard, and other Technical Media Production concerns from pre to post production. *Apply VSEO and metadata strategies on channel title, description, tags, cards, end screens, and use Google supported resources; Google Trends, VidIQ, Tubebuddy and study other courses from Google & Udemy that could be of help to our clients and to the network. Show less *Provide accurate channel content review for our partners and for prospect channels for partnerships to help the Network and YouTube ecosystem removing risk accounts; spam, duplicated, copyrighted and malicious content on the platform.*Review 600 to 1,000 channels a day for network and platform partnership and content quality assessment.*Run beta test for new heart beat google chrome extension for the network advantage to improve the process of selection and removal of channels from the network. Show less

  • YouTube Assistant Digital Rights Manager

    Mar 2018 - Oct 2018

  • YouTube Partner Manager

    Jan 2017 - Mar 2018

  • YouTube Partner Review

    Aug 2016 - Jan 2017
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  Self-employed

  Oct 2018 - Mar 2019

  Digital Rights Specialist
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  VA Media

  Jun 2019 - Nov 2023

  Social Media Producer/YouTube Channel Manager

  On-site Location*Channel and Social Media Management: Manage multiple channels, including Movie Central (Spanish), Horror Central, Retro Central, Movie Central (Portuguese), Numberjacks (BBC cbeebies kids), World Movie Central, Dark Crimes/True Crime Central, Documentary Central, Monster Bug Wars, Beyond International (Banijay) key channels, and Automotive Central.*Content Review: Review new content and devise programming strategies for Channel 7 Media (Television station in Australia), The Asylum, Beyond International, Vision Films, Sonar Entertainment, Sony Pictures, Distribution Solutions, ITN, Epic Pictures, and more*Content Briefing: Craft compelling content briefs that guide the creation of engaging and informative contentContent Curation: Curate high-quality content from various sources to enrich the online presenceContent Briefing Arrangement: Arrange the briefing of shorts, compilations, teaser launches, new upcoming movies, and stuntsMetadata Curation: Curate metadata to ensure optimal search engine visibility and content organization*Online Trends Analysis: Analyze online trends and identify opportunities for content creationData Analysis: Conduct in-depth data analysis and reporting to measure campaign effectivenessCultivating and engaging online communities to expand reach, foster loyalty, and drive brand advocacy*Utilizing Adobe Creative Suite and other design software to create visually appealing and impactful content*Video Production: Conceptualizing, filming, and editing engaging video content for various platforms and channels Successfully implemented a content strategy that resulted more than 75% increase in each channel subscription/follower and a 60 % growth in revenue.Developed a movie trends/viral marketing that garnered million views and generated significant brand awarenessPlayed a key role in launching a new social media channel that attracted over thousands of followers within its first year. Show less