Andy Gibson

Experience

• 

  Astute Ltd

  Nov 2004 - Nov 2008

  Commercial Manager & Campaign Manager

  During my four year tenure at Astute Ltd I gained experience and knowledge across numerous levels within the business. Including key account strategic telemarketing on behalf of blue-chip technology organisations within the UK market. Campaign planning, development, and management of multi-platform lead nurturing campaigns. Statistical analysis and campaign reporting expertise, also market trending and report evaluation techniques. During the final year of my time with Astute I moved into an Internal Commercial Account Management role, which involved long term campaign planning, campaign proposition development, target market identification, lead generation campaign setup & reporting, and hands on commercial account management with some of the leading technology players in the market. Show less

• 

  Astute Marketing Services Ltd

  May 2009 - Mar 2017

  As sales manager of AMS I focus my time on creating sound and sustainable business sales strategies to guide the business toward successful growth. Identifying new revenue streams and building bespoke products to ensure our business is highly competitive across its target markets. Alongside this I have developed a talented sales team with a range of high level account management and sales skill-sets in database marketing.In the last few years I have also project managed the development of the AMS online data portal, this provides our clients with online access to the AMS IT Focus database. This is a huge step forward allowing the business to increase its efficiency and scalability, while also delivering a streamlined and intelligent platform for clients.Skill-set Areas:• B2B marketing• Market analysis• Database marketing• Marketing strategyThese skill-sets have been developed across a career of 12 years in the outbound B2B marketing industry. This background is valuable experience to draw on when delivering upon high profile projects for leading blue-chip clients in the technology market. Show less As a Business Development Manager within AMS I assist both current and new clients with the development of their CRM databases. There are two core areas of focus where I can contribute to enhancing your database marketing. These are the supply of NET NEW, telephone researched IT decision maker marketing databases, through the AMS IT Focus base or our network of partnered data suppliers across EMEA. Secondly the hygiene, cleanliness and enhancement of your current CRM database to increase the productivity of the data you presently own.Areas of expertise include:• Target market identification• Gap analysis & append services• Data hygiene reports• CRM data migration preparation• Data MiningProfessional Skills:• New Business Development• Business Account Management• Database Marketing• International Data Sourcing• Project Management• Project PlanningI also possess a thorough understanding of multiple direct communication routes to market, the key considerations to review from a data aspect, and 8 yrs of direct marketing knowledge and experience in the technology industry. Show less

  • Head of Sales Marketing

    Jul 2014 - Mar 2017

  • Business Relationship Manager

    May 2009 - Mar 2017
• 

  WildTribe Ltd

  Oct 2016 - now

  Company Director

  Learner | Relator | Focus | Achiever | Self-ConfidenceThe agency I run is people-focused: I want to do the best for my team, our customers and their customers. It's simple, I appreciate, but the outcomes are powerful. It means I'm focused on running the best agency possible, built upon a strong vision, processes and delivery.Our vision is to create marketing to impact positive change in the world with partners who can truly deliver a better future.Get Found - Be Heard - Grow. Show less