Anarkellys Rodriguez

Experience

• 

  Diesel Engine Services

  Aug 2009 - Feb 2014

  Role&Responsibilities*Increased company revenue in 2010 by 15% on retention accounts. Prepared a yearly Overhaul program with basic spare parts to ensure our consistent participation in preventive works*Consistently sold 3.0 to 3.5 MUSD in parts and services each year since 2010 aside business as usual, based on a year to year technical supervision from our engineers and implementing an “on call service program" of a minimum fixed rate for the first hour of inspection*Lead marketing initiatives for our products and services in trade shows, magazines, social media, brochures, and newsletters. *Responsible for presenting sales forecasts, budgets, and business plans to investors. Show less

  • Sales & Marketing manager

    Nov 2013 - Feb 2014

  • Aftersales Manager

    Aug 2009 - Nov 2013
• 

  Philips

  Feb 2014 - now

  * Responsible for leading the Personal Health Business development and Go to market Strategy in the Region(currently weight of 65% of North Latam Business)* Maintained our MS and increased new channels in Guatemala & Caribbean region(Pharma and hyper-Supermarkets channels with Avent) in a pandemic year by growing +10% the second half of the year* Implemented a Performance management program for distributors to increase efficiency and improve coverage in the region. *Designed & Currently Implementing a Route to consumer with a strategic partner assessment going from 20 partners to 13 partners oriented for a strong market combination development(by aligning which categories and territories to serve based on their skills, expertise, logistics leverage)* Channel and Categories optimization to drive growth on categories with less coverage by implementing incentive rebates to increase data analytics, channel service, Develop/Increase online factor with pure online channels and Omnichannel accounts. * Moving from products business to solutions business, by integrating disruptive projects with all categories, distributors' collaboration(Male grooming & Beauty with Avent business/Avent Business with hospitals together with our health system business) and Co-Branding projects to increase Categories/Brand visibility with new consumer segments* Continue strengthening the Joint business strategy program with current and new partners. Show less Role&Responsibilities*Increased +19% of top line from 2017 to 2018 based on an strategic plan to implement a tailor made portfolio to compete in the Mass merchant channels *identify new categories relevant for WMT/Siman regionally and localize activation plan to grow 10pps year on year *Deployed a new commercial policy to measure Distributors 'performance, leverage their competition in the region, and encouraging them to have a critical mindset on consumers., this resulted in the expansion of our brand coverage in new online and offline accounts*Influenced and assessed partners and retailers, through consumers purchasing journey, to restructure their PPWF in the electric goods lineup to ensure competition vs Amazon Show less Role&Responsibilities:*Achieved an important Sales growth of 45% in 2015, by increasing our brand reach into new retailers of the region based on an optimal portfolio segmentation and yearly incentives of shelf stock and promotions. *Leverage business for key direct retailers by increasing +30% in total sales at the end of 2016 based on a BTL aggressive campaign in high season leaded by our Male hero products and Aifryer*Maintain an ongoing 55% of IGM in Personal care and Domestic appliance categories by activating trade across promotions with leading products*Support the development and implementation of local marketing actions with ATL, BTL activities and social media*Ensures availability of goods/deliverables in cooperation with internal logistics team*Systematically analyzed and reported the sales results, Forecast, market, competition and trends for optimal strategic and operational planning or optimal product portfolio.* Accountable for achieving budgeted sales volumes, prices and profit margin at customers in Central America* Ensures continuity of the relationship with the accounts by getting strategic information from the market and the competency, with the goal of delivering solutions, create value and achieve an increase of investment.* Negotiates tailor made actions with customers about sales activities in order to grow in category and products Show less

  • Marketing Manager

    Apr 2022 - now

  • Senior Key Account manager for the Indirect Channel in Central America & Caribbean Region

    Jul 2020 - now

  • Senior Key Account Manager for North Latam | Mother&Child Care Business

    Jan 2018 - Jul 2020

  • Key Account Manager - Central America

    Feb 2014 - Jan 2018