Elisabeth Palander

Elisabeth Palander

Marketing Manager International

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location of Elisabeth PalanderWinterthur, Zurich, Switzerland

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  • Timeline

  • About me

    Web Developer | Project Manager | Marketing Consultant | Entrepreneur

  • Education

    • Moms Learn to Code

      2019 - 2019
    • Kantonschule Buelrain, Winterthur

      1994 - 1999
    • Le Wagon

      2020 - 2020
    • Hyper Island

      2019 - 2019
      Certification in Digital Marketing
    • ZHAW Zurich University of Applied Sciences

      2002 - 2004
      Bachelor Science in Business Administration (B.S.B.A.)
    • University of St.Gallen

      2000 - 2002
  • Experience

    • Grob Aerospace

      May 2005 - Oct 2008
      Marketing Manager International

      - Responsible for a Marketing budget of Euro 4,2 Mio- Launch of new business jet to the North American market- Build and leadership of the Marketing Team- Responsible for the worldwide marketing: * Rebranding of the company including the development of the global corporate branding & CI * Development of the collateral material range and webpage including its content management system (CMS) * Worldwide PR incl. press releases, interviews, briefings and conferences as well as crises-PR (crash of test aircraft) * Creation, planning and placement of advertising campaigns * Responsible for airshow and events- SalesForce.com Administrator Show less

    • ExecuJet Aviation Group

      Nov 2008 - Jul 2009
      Marketing Manager Northern Europe & Developing Markets

      - Responsible for marketing planning and budget- Market introduction of the Charter Call Centres in Northern Europe- Build-up of the market awareness in the developing markets (China, Malaysia and Mexico)- Direct marketing, newsletters and event organisation- Media briefings and press release coordination together with the PR department- Leadership of the Marketing Team- SalesForce.com Administrator

    • Rizon Jet

      Nov 2009 - Dec 2011
      Director Marketing

      Responsible for the worldwide marketing planning and budget:- Rebranding of the company from a regional air taxi business to a luxury and high end private jet company- Development and implementation of the global corporate branding and identity including a new range of collateral, a photo library, advertising campaigns and webpage- Responsible for marketing all business products such as aircraft charter, aircraft maintenance, aircraft management and FBO / VIP Terminal which was always in close collaboration with the respective departments.- Responsible for the global advertising campaigns - Worldwide PR including writing of press releases, interviews, briefings and conferences, the inflight magazine and internal newsletters.- Social Media activities- Responsible for airshow and events• Development of the FBO / VIP Terminal together with the architect in order to ensure global branding strategy is followed• Development of a customer experience for the aircraft and FBO / VIP Terminals including the flow of customers, fit out of the terminal, refurbishment of the aircraft, uniforms for flight attendants and ground staff etc. • Building of strategic partnership for the FBO / VIP Terminal in Doha and London• Supervised the build of Rizon Jet offices and developed a branding strategy for the office fit out• Leadership of the Marketing Team Show less

    • ORYX JET LIMITED

      Apr 2010 - Nov 2011
      Marketing

      - Brand development of the company- Responsible for marketing planning and budget- Development and implementation of the global corporate branding and identity for the company. - Design of collateral material range and webpage- Internal and external communication

    • Innovations Unlimited ME

      Mar 2012 - Feb 2015
      Marketing & PR Manager | Event & Project Management

      MARKETING & COMMUNICATIONSResponsible for the marketing and communications of the events division - Development and implementation of a fresh look for the company including a new range of collateral, advertising campaigns and webpage - Responsible for marketing all business products - Internal and external communication such as newsletters (MailChimp), regional PR including writing of press releases and liaising with regional mediaEVENT AND PROJECT MANAGMENT - Branding Production Management: Responsible for the branding of all the events by liaising with production companies and other suppliers to ensure the branding of the events is executed perfectly every time. Some of the latest events: • Whleels 'n' Heels (2014) • Reach Out To Asia (ROTA) Gala Dinner (2014) • Ajyal Film Festival (2014) - Marketing and Brand Consultancy: Development and implementation of logos, corporate identities for specific events and celebration. • 10 year Anniversary for the Collage of the North Atlantic, Qatar – development of a full corporate identity for the year • Reach Out To Asia – Wheels and Heels 2014 and the ROTA Gala Dinner 2014 – development of extensive branding for the event • The 38th Session of the World Heritage Committee in Doha, Qatar (2014) – development of the branding and a webpage including a registration system for the participants - Key Account Management for selected clients: Responsible for all aspects of the event management from planning to execution by liaising with internal departments and external suppliers to ensure a smooth delivery of the event. Some of the latest events: • IATA AGM in Qatar (2014) • Sidra Medical Research Centre – Symposium Hot Topics in Obstetrics and Gynaecology (2014) Show less

    • Freelancer

      Feb 2015 - Feb 2018
      Marketing Consultant

      Consultancy for various corporations in Qatar in the areas of Marketing, Corporate Communication, Business Development and Event Management.

    • G.E.T. gulf event technology

      Mar 2015 - Feb 2016
      Business Development

      ♣ Support of a start-up company specialised in event technologies with the marketing, sales and business development- Marketing: development of marketing collateral, writing of corporate communications,- Sales: Build of customer data base, Sales meetings to introduce the system, responsible for quotation, negotiations on price- Business Development: development of partnership

    • Authorized Trading

      Jun 2015 - Jan 2018
      Representative Qatar

      ♣ Responsible for Business Development, Sales and Marketing of Finalit in Qatar, one of the companies represent by AT.♣ Set up of the company [AT] in Qatar. Product launch and establishment of the Finalit product range in the Qatari market as one of the world leading companies in the field of stone care and protection

    • Sabbatical & Travel

      Mar 2018 - Jan 2019
      Sabbatical

      Move to Switzerland from Qatar and maternity leave

    • Airline Assistance Switzerland AG

      Feb 2019 - Sept 2020
      Passenger Services Agent (Part Time - 40-60%)

      - Sales and customer service- Ability to focus and work under pressure, irregular working hours- Working efficiently in different dreams- Safety culture: communicate precisely and paying attention to details

    • Software Fabrik GmbH

      Aug 2020 - now
      Junior Software Developer
  • Licenses & Certifications

    • Administration Essentials for New Admins

      Salesforce
      Mar 2009
  • Volunteer Experience

    • Executive Commitee Member

      Issued by Swiss Business Council Qatar on Mar 2017
      Swiss Business Council QatarAssociated with Elisabeth Palander