
Elisabeth Palander
Marketing Manager International

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About me
Web Developer | Project Manager | Marketing Consultant | Entrepreneur
Education

Moms Learn to Code
2019 - 2019
Kantonschule Buelrain, Winterthur
1994 - 1999
Le Wagon
2020 - 2020
Hyper Island
2019 - 2019Certification in Digital Marketing
ZHAW Zurich University of Applied Sciences
2002 - 2004Bachelor Science in Business Administration (B.S.B.A.)
University of St.Gallen
2000 - 2002
Experience

Grob Aerospace
May 2005 - Oct 2008Marketing Manager International- Responsible for a Marketing budget of Euro 4,2 Mio- Launch of new business jet to the North American market- Build and leadership of the Marketing Team- Responsible for the worldwide marketing: * Rebranding of the company including the development of the global corporate branding & CI * Development of the collateral material range and webpage including its content management system (CMS) * Worldwide PR incl. press releases, interviews, briefings and conferences as well as crises-PR (crash of test aircraft) * Creation, planning and placement of advertising campaigns * Responsible for airshow and events- SalesForce.com Administrator Show less

ExecuJet Aviation Group
Nov 2008 - Jul 2009Marketing Manager Northern Europe & Developing Markets- Responsible for marketing planning and budget- Market introduction of the Charter Call Centres in Northern Europe- Build-up of the market awareness in the developing markets (China, Malaysia and Mexico)- Direct marketing, newsletters and event organisation- Media briefings and press release coordination together with the PR department- Leadership of the Marketing Team- SalesForce.com Administrator

Rizon Jet
Nov 2009 - Dec 2011Director MarketingResponsible for the worldwide marketing planning and budget:- Rebranding of the company from a regional air taxi business to a luxury and high end private jet company- Development and implementation of the global corporate branding and identity including a new range of collateral, a photo library, advertising campaigns and webpage- Responsible for marketing all business products such as aircraft charter, aircraft maintenance, aircraft management and FBO / VIP Terminal which was always in close collaboration with the respective departments.- Responsible for the global advertising campaigns - Worldwide PR including writing of press releases, interviews, briefings and conferences, the inflight magazine and internal newsletters.- Social Media activities- Responsible for airshow and events• Development of the FBO / VIP Terminal together with the architect in order to ensure global branding strategy is followed• Development of a customer experience for the aircraft and FBO / VIP Terminals including the flow of customers, fit out of the terminal, refurbishment of the aircraft, uniforms for flight attendants and ground staff etc. • Building of strategic partnership for the FBO / VIP Terminal in Doha and London• Supervised the build of Rizon Jet offices and developed a branding strategy for the office fit out• Leadership of the Marketing Team Show less

ORYX JET LIMITED
Apr 2010 - Nov 2011Marketing- Brand development of the company- Responsible for marketing planning and budget- Development and implementation of the global corporate branding and identity for the company. - Design of collateral material range and webpage- Internal and external communication

Innovations Unlimited ME
Mar 2012 - Feb 2015Marketing & PR Manager | Event & Project ManagementMARKETING & COMMUNICATIONSResponsible for the marketing and communications of the events division - Development and implementation of a fresh look for the company including a new range of collateral, advertising campaigns and webpage - Responsible for marketing all business products - Internal and external communication such as newsletters (MailChimp), regional PR including writing of press releases and liaising with regional mediaEVENT AND PROJECT MANAGMENT - Branding Production Management: Responsible for the branding of all the events by liaising with production companies and other suppliers to ensure the branding of the events is executed perfectly every time. Some of the latest events: • Whleels 'n' Heels (2014) • Reach Out To Asia (ROTA) Gala Dinner (2014) • Ajyal Film Festival (2014) - Marketing and Brand Consultancy: Development and implementation of logos, corporate identities for specific events and celebration. • 10 year Anniversary for the Collage of the North Atlantic, Qatar – development of a full corporate identity for the year • Reach Out To Asia – Wheels and Heels 2014 and the ROTA Gala Dinner 2014 – development of extensive branding for the event • The 38th Session of the World Heritage Committee in Doha, Qatar (2014) – development of the branding and a webpage including a registration system for the participants - Key Account Management for selected clients: Responsible for all aspects of the event management from planning to execution by liaising with internal departments and external suppliers to ensure a smooth delivery of the event. Some of the latest events: • IATA AGM in Qatar (2014) • Sidra Medical Research Centre – Symposium Hot Topics in Obstetrics and Gynaecology (2014) Show less

Freelancer
Feb 2015 - Feb 2018Marketing ConsultantConsultancy for various corporations in Qatar in the areas of Marketing, Corporate Communication, Business Development and Event Management.

G.E.T. gulf event technology
Mar 2015 - Feb 2016Business Development♣ Support of a start-up company specialised in event technologies with the marketing, sales and business development- Marketing: development of marketing collateral, writing of corporate communications,- Sales: Build of customer data base, Sales meetings to introduce the system, responsible for quotation, negotiations on price- Business Development: development of partnership

Authorized Trading
Jun 2015 - Jan 2018Representative Qatar♣ Responsible for Business Development, Sales and Marketing of Finalit in Qatar, one of the companies represent by AT.♣ Set up of the company [AT] in Qatar. Product launch and establishment of the Finalit product range in the Qatari market as one of the world leading companies in the field of stone care and protection

Sabbatical & Travel
Mar 2018 - Jan 2019SabbaticalMove to Switzerland from Qatar and maternity leave

Airline Assistance Switzerland AG
Feb 2019 - Sept 2020Passenger Services Agent (Part Time - 40-60%)- Sales and customer service- Ability to focus and work under pressure, irregular working hours- Working efficiently in different dreams- Safety culture: communicate precisely and paying attention to details

Software Fabrik GmbH
Aug 2020 - nowJunior Software Developer
Licenses & Certifications

Administration Essentials for New Admins
SalesforceMar 2009
Volunteer Experience
Executive Commitee Member
Issued by Swiss Business Council Qatar on Mar 2017
Associated with Elisabeth Palander
Languages
- enEnglish
- geGerman
- frFrench
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