
Hailey Williams
Student Brand Manager

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About me
Brand Manager at Media.Monks
Education

University of Washington
-Bachelor of Arts - BA Business Administration (Marketing Concentration)
Experience

Red Bull
Aug 2015 - Jun 2017Student Brand ManagerServed as the local face to a global brand on the University of Washington campus. Recognized by Red Bull HQ for outstanding performance, ranking in the top 3% of Student Brand Managers in the US for 6 consecutive quarters.

Red Bull
Aug 2017 - Aug 2018Consumer Insights AssociateRecruited out of college to work on the North Star innovation team under the CMO at Red Bull HQ. Conducted market research and analyzed consumer insights to inform development of brand and product marketing programs.

Pollen
Jan 2019 - Aug 2022Promoted to global marketing lead for Pollen Editions, a portfolio of D2C brands offered exclusively on the Pollen marketplace. Owned go-to-market strategy and 360 marketing roadmap, achieving 125% growth in the first year. Inaugural hire on the global marketing team. Central conduit for Marketing, Creative, Product and Sales teams, ensuring on-brand execution across consumer touchpoints, including Pollen mobile app, website, social and CRM.
Brand Marketing Manager
Aug 2020 - Aug 2022Associate Brand Marketing Manager
Jan 2019 - Aug 2020

Media.Monks
Jan 2024 - nowBrand ManagerHybrid role connecting Media.Monks and Hulu. Member of Hulu's Creative Strategy team under Subscriber Growth. Focused on driving sign-ups by supporting the planning, development, and measurement of creative for paid media campaigns.
Licenses & Certifications

Foster Excel Certificate
University of Washington - Michael G. Foster School of Business
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