Hailey Williams

Experience

• 

  Red Bull

  Aug 2015 - Jun 2017

  Student Brand Manager

  Served as the local face to a global brand on the University of Washington campus. Recognized by Red Bull HQ for outstanding performance, ranking in the top 3% of Student Brand Managers in the US for 6 consecutive quarters.

• 

  Red Bull

  Aug 2017 - Aug 2018

  Consumer Insights Associate

  Recruited out of college to work on the North Star innovation team under the CMO at Red Bull HQ. Conducted market research and analyzed consumer insights to inform development of brand and product marketing programs.

• 

  Pollen

  Jan 2019 - Aug 2022

  Promoted to global marketing lead for Pollen Editions, a portfolio of D2C brands offered exclusively on the Pollen marketplace. Owned go-to-market strategy and 360 marketing roadmap, achieving 125% growth in the first year. Inaugural hire on the global marketing team. Central conduit for Marketing, Creative, Product and Sales teams, ensuring on-brand execution across consumer touchpoints, including Pollen mobile app, website, social and CRM.

  • Brand Marketing Manager

    Aug 2020 - Aug 2022

  • Associate Brand Marketing Manager

    Jan 2019 - Aug 2020
• 

  Media.Monks

  Jan 2024 - now

  Brand Manager

  Hybrid role connecting Media.Monks and Hulu. Member of Hulu's Creative Strategy team under Subscriber Growth. Focused on driving sign-ups by supporting the planning, development, and measurement of creative for paid media campaigns.