Muneera Barkat Ali

Experience

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  Roads and Transport Authority

  May 2006 - Jul 2006

  Data Operator and Customer Service Representative

  Salik Project Initiation

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  Al Salama Insurance Company

  May 2007 - Jul 2007

  Assistant to Claims Officer

  Support in entering and recording of medical claims  Support in approving or rejecting medical claims  Assist in data entry of patient records and files  Assist in invoicing customers for approved amounts

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  Ecostar International Holdings

  May 2008 - Aug 2011

  Work and Study Program - Trainee

  Assisted in marketing properties and issued contact between the agent and the Managing DirectorAssisted the Senior AccountantAssisted in Administrative operations

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  Emirates NBD

  May 2011 - Aug 2011

  Intern

  Created budgets for daily, weekly, monthly schedulesCreated Profit or Loss statements for Forex Exchange RatesTallied accounts on a daily basis

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  SAP

  Oct 2012 - Feb 2017

  Developed strategy and executed Go To Market plans with partners as well as SAP Commercial sales teams (USD 3M to be generated through Marketing for SME segment)Drove partner pipeline development and pipeline multipliers goals, net new name goals, and revenue commitments; including setting goals for establishing customer referencesDeveloped and shared demand generation and pipeline creation best practices with partnersLed and expanded partners’ SAP footprint to innovation solution portfolio where relevantAligned partner demand generation plans with SAP’s go-to-market messagingInfluenced partners to effectively utilize 100% of their marketing development fundsEnsuring partners utilize and leverage SAP’s Marketing resources, tools, collateral, sales plays, and other demand generation programs Show less Responsible for successful initiation, planning, execution, controlling and closure of multiple projectsManaged resources, budget and vendorsAnticipating and managing risks and issuesCollaborated with internal teams for branding, social, online, Global Events, etc.Created integrated program strategies and frameworks based on business objectives in collaboration with key stakeholdersBuilt thought leadership and demand generation campaigns to accelerate new or existing pipeline.Support Industry Marketing with initiation of activities, execution of planned programs and post event reportingTracked success, conducted gap analysis and developed contingency strategiesProject Manager for Events like Government Summit, Gitex, SAP Forums, etc.Special Projects MENA SPOCRegional contact for SAPPHIRE, SAP SELECT and other Global events.Initiated and drove projects locally, ensured targets were met, reported results to local, regional and global project leads. Show less

  • General Business & Partner Marketing Manager

    Jul 2016 - Feb 2017

  • Marketing Events, Programs and Operations Lead - UAE and Gulf (incl. Pakistan)

    Oct 2012 - Jul 2016
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  Capillary Technologies

  Mar 2017 - Nov 2017

  Marketing Manager MEA

  Built Marketing Strategies to accelerate growth and footprint of the company in the region (USD 2.5M to be generated through Marketing)Developed business plans and strategies to demonstrate thought leadership and vision in the Retail IndustryBuilt Account Based Marketing Plans for Strategic Customers in collaboration with Account ManagersEvaluated events, activities and sponsorships for brand optimization, created networking platformsCreated original marketing content – whitepapers, industry roundups, case studies, website and morePlanned and executed End to End Demand Generation activitiesDeveloped digital marketing strategy and ran campaigns including social, email, SEO, web optimizationPartnered with Inside Sales, Presales and Account Managers to generate qualified pipelineResponsible for Marketing budget and forecast for MEA (USD 500k Euros)Project Lead for designing and building an interactive and innovative Experience Zone for customers Show less

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  Cherry & Black

  Jan 2018 - Jan 2018

  Senior Marketing Consultant (Mentorship Program)

  Delivering research and insights, conducting analysis and problem-solving, recommendations, and presenting to the client on:- branching out into new markets - building market strategy- crafting tactical execution plans- measuring and tracking success- customer engagement including one to many, one to few and one to one- customer loyalty- partner readiness, alignment and engagement- and more.

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  Cobweb

  Mar 2018 - Dec 2018

  Marketing Cloud Consultant - Microsoft Dynamics 365

  Create a road map to acquire new customers for Microsoft Dynamics 365 with Partner Service offeringsInitiate new ideas and strategies to market Product into the marketEngage potential customers with customized demo of the product and build technology proposals Enhance Partner Service offering to meet the demand of potential customersWork closely with Product Development team, Marketing, Cobweb UK and Regional Microsoft team to propel the product to potential customersResponsible for closing deals and implementing Microsoft Dynamics 365 licensesEngage in and continuously learn about What's New with Microsoft dynamics 365, and educating existing and potential customers Show less

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  SAP

  Jun 2019 - Apr 2023

  • Channel Marketing and Business Technology Platform Marketing Manager - Middle East North

    Apr 2022 - Apr 2023

  • Marketing Manager - Pakistan, Net New Names for ME North, and RISE, S4HANA, P&T for ME North

    Jul 2021 - Sept 2022

  • Marketing Manager - Bahrain, Iraq, Pakistan

    Jun 2019 - Jul 2021
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  Google

  Nov 2023 - May 2024

  Marketing Innovation Manager - APJ