Martin Lococo

Experience

• 

  Nortel Networks

  Jan 1998 - Jan 2010

  In this position, I directed a team responsible for $150M annual sales of GPS Solutions to North America Competitive Local Exchange Carrier (CLEC), InterOffice Exchange Carrier (IXC) and incumbent service providers. The team provided ‘Total Network Solutions’ and ‘Total OSS Solutions’ consisting of marketing, business consulting, planning, network design, OSS implementation, network integration and network operations. Technology included voice, contact center, optical, data and application solutions. Show less As Manager and then Senior Manager, I managed 12 CS sales engineers across 6 North American regions. Customers included ILECs, CLECs, ISPs, cable media providers and IXCs. I developed a partnership and closed a lucrative deal with BSLD that provided up to $250M upside in future growth. The partnership enabled Nortel to create and design a long-distance telecom company for the ILEC in 18 months. The deal helped the team surpass order quota of $250M and revenue quota of $220M respectively by <30%. Show less

  • DIRECTOR ENTERPRISE SERVICE SALES, ENTERPRISE

    Jan 2006 - Jan 2010

  • DIRECTOR, NORTH AMERICA, NORTEL GLOBAL ENTERPRISE SERVICE (GES)

    Jan 2003 - Jan 2006

  • SALES DIRECTOR (SERVICE PROVIDER AND ENTERPRISE), NORTEL GLOBAL NETWORK SERVICE (GNS

    Jan 2002 - Jan 2003

  • SALES DIRECTOR, CANADIAN AND CENTRAL REGION, NORTEL GLOBAL PROFESSIONAL SERVICES (GPS)

    Jan 2001 - Jan 2002

  • DIRECTOR, SALES NAVIGATION, NORTEL GLOBAL PROFESSIONAL SERVICE (GPS)

    Jan 2000 - Jan 2001

  • DIRECTOR, ACCOUNT ARCHITECTS, NORTEL GLOBAL PROFESSIONAL SERVICE (GPS)

    Jan 1999 - Jan 2000

  • MANAGER/SR. MANAGER SALES ENGINEERING, NORTEL NETWORK SERVICE SOLUTIONS (NSS)

    Jan 1998 - Jan 1999
• 

  Stemmed Implant Technology Inc.

  Jan 2009 - Sept 2013

  Board of Directors Member - CMO, VP Sales

  Assist in getting regulatory approval for technological advancements in the way bone and metal integrate...for purposes of dental implants, orthopedic/orthopaedic implants, and tomorrow veterinary implants.

• 

  Avaya

  Jan 2010 - Jul 2014

  SOLUTION/SERVICE ACCOUNT MANAGER

  In this role at both Nortel and Avaya, my focus was on driving sales of enterprise service portfolios in North American regions, generating $80M-$110M in annual revenue. I successfully increased North American/Canadian service revenue by 122% year over year. Portfolio services consisted support, consulting, implementation and management of service including Voice over Internet Protocol (VoIP), data, wireless, optical and applications solutions.

• 

  Radware

  Jul 2014 - Mar 2016

  Regional Sales Director - Enterprise and Service Provider Accounts

  Responsible for sales and strategy for Radware portfolio into Major Enterprise and CSP customers. Cybersecurity, ADC/Load Balancing, Application Performance, WAF.

• 

  SevOne

  Mar 2016 - Jul 2017

  Sales Director - Major Accounts

  Responsible for strategy for Network and Application Performance Monitoring solutions for the North American enterprise, service provider, and cloud hosting market.

• 

  SNAPI Guard

  Jul 2017 - Dec 2018

  VP Global Sales

  SNAPI Guard is a Managed Security Service Provider based out of Montreal. Successfully grew global sales team, direct major account sales, and channel adoption Grew Major Account sales globally resulting in YoY growth of 300+% on startup budget

• 

  A10 Networks, Inc

  Jan 2019 - Jul 2023

  Senior Account Director, Named/Major Accounts

  Helping Major/Strategic Accounts with Application/Network Security, Service Availability, and Intelligence AutomationServices include application delivery and load balancing, DDoS protection, SSL decryption, converged firewalls, carrier-grade network address translation, plus cloud-native and on-premise management platforms to orchestrate all environments.

• 

  Enea Software

  Jun 2023 - now

  Sales Director - Canadian Service Providers

  Helping to improve network security, performance, TCO, and efficiency of wireless networks in Canada